Friday, June 15, 2007
Shigekix Aha! Brain (Citrus)
One of the things I like so much about some of the Japanese candies is that they’re incredibly flavorful. I couple of months ago I got an email from the fine folks at JBox telling me about a new UHA Shigekix product called Aha! Brain. It comes in a few different flavors, including “Energy Drink Flavor”, which puzzled me and scared me enough to prompt me to stick to the comfortably familiar flavor called Citrus Flavor.
I tried Shigekix a couple of years ago in the Cola flavor and found them kind of fun. This package doesn’t have the familiar schmoo character on the front, instead a PacMan type character with some sort of electrified brain.
The little gumdrop shaped candies are covered in a light and uneven candy shell. The shell is merely sweet and carries no flavor as far as I can tell. The gummi center, however, is jam packed with flavor. The gummi is much softer than the regular Shigekix, rather like a slightly stale Haribo Bear.
The citrus flavor is just bursting with complexity. It has the zesty notes of grapefruit and perhaps yuzu and lemon then the tart bite and a bit of sweet juiciness. I have no idea if my brain is more awake than before, but my salivary glands are working overtime here.
I probably wouldn’t go popping this to solve problems, but I could see it being a good treat for long car trips where I need to stay alert.
Shigegix Aha! Brain also comes in Muscat flavor.
Check out the JBox site where they feature four different ads from Japan for the product. I have no idea what’s going on (I believe the dancing woman in the yellow helmet is caused by eating Aha! Brain). Now I want that helmet (I rode my bike to work today and my plain white helmet just isn’t doing it for me ... well, except for protecting my now super-Aha’ed brain).
POSTED BY Cybele AT 8:09 am
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.