Wednesday, June 7, 2006
Partying with the Sugar Crowd
Last night I went to a party.
It was hosted by Salvatore Ferrara II ... the man behind Ferrara Pan and those fantabulous Lemonheads and the latest generation of the panned candy empire of Chicago.
I wasn’t on the guest list, but I was lucky enough to be invited along by Jon of CandyFavorites.com. The night just got better from there.
The party was lovely, held at Fulton’s on the River. The spread of food looked incredible and I loaded up a plate of shrimp immediately. It was one of those parties with music and nice looking people and some women dancing on top of boxes to the smooth tones of the live band. (The band was actually pretty odd, there was one guy on drums in one room, and another guy with a keyboard in a different room, and in the opposite corner was a saxophonist. It was like they were collaborating via cellphone or something.)
After a plate of shrimp I hooked up with my sponsors for the party, which is good because no one had on a name tag at the party, so I couldn’t tell who anyone was.
A drink and some chatting and I met one of the big confectionery brokers from Pittsburgh, Keith from J. Carrol & Associates. He was fascinated and perhaps a bit confused by what I do. Frankly, I have a hard time understanding it myself, so communicating it to others can be tough. There were a lot of questions. Part of it is that I don’t have a “business model” or clear goals for what I want to accomplish at All Candy Expo. I just wanted to come here and get a sense of the candy industry. Well, Keith was charmed by the notion that I write about candy every day from the consumer standpoint. He ran off somewhere and returned with three men:
First, it was the host of the party himself, Sal Ferrara. At his side was Mitchell Goetze, who makes Goetze’s Caramel Creams and Cow Tales. (Goete’s has been around for 111 years!)
Mr. Ferrara seemed mystified at what I wanted from the candy industry and sat me down in front of them and had me do my pitch. I had a drink, and though I was feeling very happy, I’m certainly worried that I was making a bad impression and perhaps not portraying this blog properly. Or maybe the concept of Candy Blog actually more elusive than I thought. Ultimately, I don’t know what I want. I didn’t expect to meet Mr. Ferrara on the first night of the Expo.
But I told him what I thought anyway. I told him he should make grapefruit lemonheads. He took my card and said he would.
Okay, there was lots more conversation than that, and he also took me to get another drink and we ran into Michael Rosenberg of Promotion in Motion, which doesn’t sound like it, but it’s also a candy company. They were pushing the new Creamsicle Orange & Cream candy twists out on the Expo floor, I’ll have to look at those today.
I held my own, as far as I can tell, I’m not going to become a mouthpiece for the candy industry, I just want to give my objective evaluation of their products and then my opinions on my experiences with them. I wasn’t afraid to tell Mitchell Goetze that I didn’t like the Strawberry Cow Tales. (But I didn’t tell Mr. Ferrara what I thought of Narbles.)
What I am looking for is access. I’m looking for information and perspectives. Yes, money would be nice, but I don’t want to lose my independent voice (and I don’t think you, my readers, want that either). Right now Candy Blog is a labor of passion, there is no profit in it. It’s all love now.
Chime in .... how do you want to see Candy Blog grow? Factory tours, candy history, more high-end chocolatiers, commentary, politics, economics, nostalgia, photography, essays, interviews?
(Note, that’s not one of the cocktails I had last night ... just an illustration of my mood this morning.)
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.