Friday, July 07, 2006
Nestle Experiencing KitKat Slump
The Wall Street Journal recently published a story about how Nestle is experiencing a decline in sales for the revered KitKat bar. Part of this may be due to the dilution of the brand with all the limited edition flavors and shapes.
Sales for 2005 were down over 16% from 2004 while Cadbury and Masterfoods bars have been gaining marketshare. What plays in the UK may not hold true with other markets, however.
Personally, I enjoy the limited edition flavored bars, but I wish they were seasonal - you know, that there were a dependable schedule so that I could get them every year, even if the strawberry was only a summertime thing.
Along that note, watch the New York Times Magazine this weekend ... I have it on good authority that there will be an article about limited edition candy bars there, too.
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.