Tuesday, January 19, 2010
Kraft buys Cadbury
After oodles of wrangling and rumors that Nestle, Ferrero or Hershey’s would step in and partner or outbid, Kraft made it official (though it’s still tentative): $19 billion in cash and stock.
Kraft owns other confectionery divisions such as Terry’s Chocolate, Toblerone and C?te d’Or but Cadbury brings some pretty huge brands to the table besides Cadbury chocolate (available in dozens of countries) with their gum (Trident) and sugar candy (Swedish Fish & Sour Patch Kids) groups. A big concern for many is how this may stall Cadbury’s venture into Fair Trade, beyond their Green & Black’s brand and into their regular line of Dairy Milk bars.
Consider this your open thread to vent about it one way or another.
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.