Wednesday, May 16, 2007
The dark trend continues. If it can be made dark, it will be made dark. So it is written in the marketing analysis ... so it is done.
Hershey’s brought out the Kissables with a huge marketing blitz in 2005. They’re tasty little hybrids of Hershey’s Kisses and M&Ms. There’s no way they’re ever going to shove a peanut in the center there, but they can easily make them with Hershey’s Special Dark chocolate so they have. For a while they were showing off Hershey’s Special Dark Kissables in large bags, they’ve finally made it to the single serve bags, so I thought it was time to give them a try.
The wrapper is a pleasing brick-maroon color that evokes the feel of rich chocolate. The little candies come in four colors: lavender, maroon, dark purple and brown. Not quite as sassy feeling as the Kissables ... not even as many colors. They feel morose, a little depressed.
They have the nice light crunch of the Kissables and a good creamy dark chocolate center. They’re a little chalky tasting, only a slight bitter hint towards the end, but generally very sweet.
I decided I was obligated to compare them to the Dark Chocolate M&Ms.
M&Ms come in more colors but the dark chocolate inside is just as sweet, but a little mellower overall. The Special Dark Kissables seem a bit crunchier, a bit more chocolatey. Neither wows me with their complex chocolate taste. They remind me of Sno-Caps, but with less mess and more color (not that it would matter in a dark theater).
Both dark chocolates contain milkfat and lactose, so are not appropriate for those who shun dairy. The M&Ms give you 1.69 ounces per package, Kissables only 1.5. The Kissables bag is plasticized, the M&Ms are only a glossy paper.
After sitting here with both in front of me, I found myself reaching for the Kissables more often. They just felt creamier, less chalky and a little richer, so they get one point higher than the Dark Chocolate M&Ms did.
POSTED BY Cybele AT 6:37 am
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.