Wednesday, June 03, 2009
Hershey’s Kisses: Chocolate Meltaway
The bag, at first glance, looked a bit like the Caramel or Almond Kisses. The big difference here is the large oval New in the corner.
They’re described to be velvety smooth chocolate center in milk chocolate.
The first sample I got of these, they were rolling around in the bottom of a bag of items from All Candy Expo. The little flags said “center” and that was it ... I thought maybe they were just customized little flags that were from the McCormick Center (the host to All Candy Expo ... which is actually called McCormick Place, but I was really grasping to figure these things out).
Later I got the press release from Hershey’s with the announcement of the new product ... and then I saw the full bags in stores (Target & Long’s have them so far).
I find these a little confusing. Hershey’s came out with their new Bliss line, which includes milk chocolate meltaway. Why make a Kiss version?
That aside, the Kisses are molded, so they’re nicely uniform and shiny. The gold tinged foil has amber waves on it. The little flag, when fully unfurled says Meltaway Center. (Nice name for a chocolate themed spa, if you ask me.)
They smell like Hershey’s chocolate, a bit sour and like hot cocoa.
They’re a very soft bite, rather fudgy and a little grainy but a consistent melt. The center has a slight salty note to it, but overall it’s sweet enough to burn my throat.
The ingredients are a bit different from the previous Kisses too, they’ve completely eliminated all hydrogenated and partially hydrogenated fats.
With all that milk in there, maybe I’m not surprised that there’s 8% of your daily RDA of calcium for a serving of 9 Kisses.
I’ve had a few of these soft-centered Kisses now: Hot Cocoa and Chocolate Truffle and I’m sure if I tasted them in an array (a flight, is what the fine establishments call them these days) I could tell the difference. But at the moment it seems like a rehash of the same thing. I don’t know if these are supposed to take the place of the Chocolate Truffle (which is still listed on the Hershey’s site) but I don’t think it’d be a big deal if they did ... except that I liked the blue & silver foil on those.
Overall, they’re not exciting and they’re not new. But they are pretty good at what they’re doing. I don’t understand why Hershey’s has both Bliss Meltaways and Kiss Meltaways, but they’re making a profit in an overall down economy, so who am I to dissect their clouded marketing decisions?
POSTED BY Cybele AT 8:20 am
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