Wednesday, June 3, 2009

Hershey’s Kisses: Chocolate Meltaway

Hershey's Kisses Chocolate MeltawayHershey’s has added to their huge line of Kisses. The new introduction is the Hershey’s Chocolate Meltaway Kisses.

The bag, at first glance, looked a bit like the Caramel or Almond Kisses. The big difference here is the large oval New in the corner.

They’re described to be velvety smooth chocolate center in milk chocolate.

The first sample I got of these, they were rolling around in the bottom of a bag of items from All Candy Expo. The little flags said “center” and that was it ... I thought maybe they were just customized little flags that were from the McCormick Center (the host to All Candy Expo ... which is actually called McCormick Place, but I was really grasping to figure these things out).

Later I got the press release from Hershey’s with the announcement of the new product ... and then I saw the full bags in stores (Target & Long’s have them so far).

Meltaway Center Kisses

I find these a little confusing. Hershey’s came out with their new Bliss line, which includes milk chocolate meltaway. Why make a Kiss version?

That aside, the Kisses are molded, so they’re nicely uniform and shiny. The gold tinged foil has amber waves on it. The little flag, when fully unfurled says Meltaway Center. (Nice name for a chocolate themed spa, if you ask me.)

They smell like Hershey’s chocolate, a bit sour and like hot cocoa.

They’re a very soft bite, rather fudgy and a little grainy but a consistent melt. The center has a slight salty note to it, but overall it’s sweet enough to burn my throat.

The ingredients are a bit different from the previous Kisses too, they’ve completely eliminated all hydrogenated and partially hydrogenated fats.

Milk chocolate (sugar, milk, chocolate, cocoa butter, lactose, milk fat, soy lecithin, PGPR, vanillin), sugar, palm kernel oil, whey, nonfat milk, cocoa processed with alkali, milk, chocolate, contains 2% or less of milk fat, cocoa, soy lecithin, salt, vanillin.

With all that milk in there, maybe I’m not surprised that there’s 8% of your daily RDA of calcium for a serving of 9 Kisses.

I’ve had a few of these soft-centered Kisses now: Hot Cocoa and Chocolate Truffle and I’m sure if I tasted them in an array (a flight, is what the fine establishments call them these days) I could tell the difference. But at the moment it seems like a rehash of the same thing. I don’t know if these are supposed to take the place of the Chocolate Truffle (which is still listed on the Hershey’s site) but I don’t think it’d be a big deal if they did ... except that I liked the blue & silver foil on those.

Overall, they’re not exciting and they’re not new. But they are pretty good at what they’re doing. I don’t understand why Hershey’s has both Bliss Meltaways and Kiss Meltaways, but they’re making a profit in an overall down economy, so who am I to dissect their clouded marketing decisions?

Related Candies

  1. Candy Tease: All Candy Expo 2009 - Hershey
  2. Nestle Treasures 50% Cacao Dark Chocolate Truffle
  3. Hershey’s Pumpkin Spice Kisses
  4. Candy Corn Kisses
  5. Honey Roasted Peanut Roca
  6. The Mint Kisses: Chocolate Mint & Candy Cane
  7. Peanut Butter Kisses
  8. Choxies in Boxies
Name: Kisses Chocolate Meltaway
  • 10 SUPERB
  • 9 YUMMY
  • 8 TASTY
  • 7 WORTH IT
  • 4 BENIGN
Brand: Hershey's
Place Purchased: samples from All Candy Expo
Price: $3.29 retail
Size: 11 ounces
Calories per ounce: 145
Categories: Chocolate, United States, Hershey's, Kosher

POSTED BY Cybele AT 8:20 am Tracker Pixel for Entry    

  1. I was amused to see the entire printing on the flag said Meltaway Center, yet Hershey’s chooses to let the word Center show!  Maybe you could suggest to Hershey’s to put the word Meltaway on the outside, or leave off the word Center entirely…..I don’t think you would have had much confusion if you saw the word Meltaway peeking out of your Kiss!  I love meltaway chocolates, as well as chocolates with a little salty undertone, and will definitely give this a try!

    Comment by Michelle F on 6/04/09 at 6:46 am #
  2. I’ll have to try these if I can find them, if only because they’re a commercial truffle-type candy with no hydrogenated fats in them.

    Comment by Laurie on 6/04/09 at 7:45 am #
  3. Hope this is available in the Philippines, though :(

    Comment by u8mypinkcookies on 11/29/09 at 3:38 pm #
  4. they are good

    Comment by linda on 1/10/10 at 7:42 pm #
  5. love them meltway center

    Comment by linda on 1/10/10 at 7:44 pm #
  6. I ran across this blog doing a search for the meltaway kisses since I was wondering what the point of them was after I picked up a bag.

    It seems they’re supposed to be the “truffle” kind of center.  To me they just seemed like an extra sweet, extra soft and melty kiss (and not in a good way).  I honestly don’t want any more sweetness/sugar taste from a kiss than they already have.

    I taste what you mean about the slight salt taste from the center, but I think they used that as an opportunity to make the rest more horribly sweet than usual.

    Plus the center doesn’t melt with a nice texture.  It’s not really grainy, but it’s not pleasurably smooth, either.

    I had two different varieties of kisses at my desk and all my co-workers who ate some preferred the almond kisses to the meltaways.

    Comment by Scott on 1/13/11 at 10:03 am #
  7. Went to a party, take away gift a glass with these candy, tried to meltaway’s and Loved them, been all over town to find them Basha, Safeway, Fry’s Walgreens, finally fount the mix in Walmart. Don’t like dark. So glad to here from you there at Targets, no Longs here Thanks

    Comment by SONDA K. GILES on 1/20/11 at 7:26 pm #
  8. I love the Hershey’s kisses meltaways, but they are no longer in Wal Mart, they were at Christmas but are gone again.  Why??

    Comment by Penny on 4/16/12 at 5:10 pm #
  9. These are THE BEST Hershey kiss chocolates for peanut butter blossoms!  They are getting harder and harder to find though, and it makes me so sad.  Please give these a try if you make a lot of Christmas cookies, I promise you won’t be disappointed!

    Comment by Brooke on 12/02/12 at 7:24 am #
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