Sunday, April 16, 2006
Happy Easter to all my readers!
For those of you who have been following along, Easter marks the end of “Candy Season” which is the series of candy focused holidays starting with Halloween in October. For me Candy Season isn’t just about the special candies for each of the holidays, but also the pursuit of the extra cheap candy that goes on sale after the holiday is over. This is the chance to try all those things you might have snubbed because of price or uncertainty.
Then we have a long dry summer of candy choices. Sure, there might be some special colored M&Ms for Independence Day and of course there are fairs where you can get those special summer candies like candied apples and cotton candy but chocolate candy is de-emphasized because of the heat. Summer is all about ice cream and popsicles. Happily, promotion for Halloween comes just after “back-to-school” so good sales come quickly.
This year I’ll have no long desolate candy summer, instead I’ve been granted a press pass for the All Candy Expo in Chicago in June! So, the countdown clock over there at the right has been changed to mark that occasion. You can look forward to some unprecedented coverage of candy at that time, as I go and meet the folks who make and market all things candy.
Feel free to post comments here about the fantastic sales you’ve found after Easter as we all stock up on cheap candy favorites for the months ahead!
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.