Monday, May 25, 2009
Ghirardelli Luxe Milk
Ghirardelli Chocolate introduced their new Luxe Milk line of premium milk chocolate late last year. I started seeing it on store shelves in last fall, especially at Cost Plus World Market, which usually has a great selection of both their bars and the bags of the squares.
I already tried the Luxe Milk Crisp late last year while on my search for the ideal crisped rice bar (it’s pretty good!).
Now I have a full bag of the Premium Assortment which includes Milk Chocolate, Milk chocolate with Almonds, Milk Chocolate with Hazelnuts and the Crisp.
The package explains how Ghirardelli is different, because they control all steps of production, from bean selection, roasting, refining and conching. I’m pretty sure even subpar chocolate goes through controlled steps ... just that the raw materials and standards are a little different.
The all natural formula for Ghirardelli’s Luxe Milk does sound promising: sugar, whole milk powder, cocoa butter, unsweetened chocolate, soy lecithin and vanilla.
The color is creamy and light, much lighter than I usually take my coffee with cream.
The scent is less like chocolate and more like caramelized sugar and meringue (a kind of toasted protein smell).
The bite is rather soft, but not as fudgy as lesser chocolate such as Hershey’s.
The flavor is, well, quite milky. The texture is very smooth and silky and the melt is creamy. However, the flavor has a distinct dried milk taste to it. There’s also a little sour tang to it, not as pronounced as Hershey’s but certainly it leans towards that end instead of the hot chocolate flavors of Dove or Nestle’s Milk Chocolate. The saving grace is that they’re not overly sweet or cloying.
I’ve had quite a few of these squares over the past few months, starting with some sample squares at the Fancy Food Show and I have to say that I don’t care for it much. It worked very well with the malty notes of the Crisp and the texture is certainly great.
Rating: 6 out of 10
The Luxe Milk Almond has crushed almond bits in it. The square is a bit thicker and it’s actually bigger than the plain square (.528 ounces versus .375).
The almonds are pretty big and do go well with the milk flavors of the chocolate. The smooth texture is highlighted well by comparison. The nuts have a dark roast to them so the toasted almond flavors come out well and stand up to the strong dairy component.
Rating: 8 out of 10
This piece is also .528 ounces. The hazelnuts are wonderfully toasted and have that grassy and buttery crunch to them that goes so well with milk chocolate. No hint of stickiness.
Rating: 8 out of 10
Overall, I like the fact that someone is paying attention to milk chocolate, which has a rather bad rap as being some sort of starter chocolate instead of valid gourmet confection. The plain isn’t my style, but certainly not bad quality ... but it’s also possible that I’m just not a plain chocolate persons ... most times I feel like a nut.
POSTED BY Cybele AT 9:37 am
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