Friday, April 22, 2011
Eat with your Eyes: National Jelly Bean Day
It’s National Jelly Bean Day and it’s fun that this year it falls on Good Friday, just before the high holy day of Jelly Beans, Easter.
These jelly beans are from Jelly Belly. I got them at the ISM Cologne candy fair and they’re a little different from something you’d get in North America, they’re Mooncake Jelly Belly.
Mooncakes are little Chinese pastries, a filled cake that sometimes has lotus seed paste but I’ve seen them more often here in the Los Angeles Chinatown with red bean paste. These jelly beans have an odd flavor to them that took a while to describe. They’re sweet and have a toasted marshmallow component but also have a floral musk melon and watermelon note. Then the red bean flavors come out with the center of the bean, an earthier flavor. As far as jelly beans go, this combination is a winner for me.
Jelly Belly not only makes gourmet jelly beans for the American market, they’re quite easy to find in large metropolitan areas. I saw many candy stores in Amsterdam and Cologne had them. Jelly Belly has one factory outside of the United States, in Thailand, where I think these were made. I was told that they’re not available in the United States. I guess it’s just one more reason to travel the world.
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.