Monday, August 28, 2006
Coffee Crisp now in the USA!
If there were ever a case study for how the internet and fan passion can change marketing policy of a corporation, it has to be Coffee Crisp.
Made by Nestle, the Coffee Crisp is a wafer bar with a coffee flavored cream and chocolate-like coating. They’ve been very popular in Canada for years, but for some reason they were never introduced in the United States. For at least five years a web petition/email/phone campaign was circulating to get them in the States and those efforts have finally come to fruition.
At first Nestle responded by allowing American stores order the Coffee Crisp to carry in their stores, but they made no real effort to advertise or give any special deals (as is very common with other candies). Instead Coffee Crisp were often seen in stores near the Canadian border, large urban markets and on internet stores that catered to the obsessed.
If you want to know where to find your own, check out the fan site called CoffeeCrisp.org - they have a special page called Coffee Crisp Sightings. I still haven’t seen them anywhere (including the places where I used to see them before their official introduction).
You can also find info on their official website: Nestle-coffeecrisp.com
The packaging for the bar was changed a little in the past year (as was much of Nestle’s product line) but the candy bars you’ll find here are still made in Canada. I’d hoped that they’d change the recipe a little bit to get rid of the hydrogenated oils ... the bar carries 1.5 grams of trans fats. Some purists probably celebrate them sticking to tradition.
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.