Monday, August 28, 2006

Coffee Crisp now in the USA!

If there were ever a case study for how the internet and fan passion can change marketing policy of a corporation, it has to be Coffee Crisp.

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Made by Nestle, the Coffee Crisp is a wafer bar with a coffee flavored cream and chocolate-like coating. They’ve been very popular in Canada for years, but for some reason they were never introduced in the United States. For at least five years a web petition/email/phone campaign was circulating to get them in the States and those efforts have finally come to fruition.

At first Nestle responded by allowing American stores order the Coffee Crisp to carry in their stores, but they made no real effort to advertise or give any special deals (as is very common with other candies). Instead Coffee Crisp were often seen in stores near the Canadian border, large urban markets and on internet stores that catered to the obsessed.

If you want to know where to find your own, check out the fan site called CoffeeCrisp.org - they have a special page called Coffee Crisp Sightings. I still haven’t seen them anywhere (including the places where I used to see them before their official introduction).

You can also find info on their official website: Nestle-coffeecrisp.com

The packaging for the bar was changed a little in the past year (as was much of Nestle’s product line) but the candy bars you’ll find here are still made in Canada. I’d hoped that they’d change the recipe a little bit to get rid of the hydrogenated oils ... the bar carries 1.5 grams of trans fats. Some purists probably celebrate them sticking to tradition.

Previous coverage about the petition here and I reviewed the Coffee Crisp last year (a bar I found at a gourmet market ... I wasn’t really that fond of it).

POSTED BY Cybele AT 6:02 am Tracker Pixel for Entry     NestleMockolateCanadaFun StuffNews

Comments
  1. I had a Coffe Crisp (french vanilla) a while back and I didn’t much care for it. I found it rather bland, perhaps it was a little old as the whole affair seemed a bit stale.

    Comment by GTO on 8/28/06 at 10:31 am #
  2. My mom says that when she was in high school (graduating in 1974) that she got a Coffee Crisp candy bar every day after school while waiting for the bus. Since we don’t live in Canada, it couldn’t have been Coffee Crisp, right? Nevertheless, when I brought some home from Canada once she was excited and said they tasted just like she remembered. Since it wasn’t Coffee Crisp, what candy bar could she be confusing it with?

    Comment by christopher on 9/23/06 at 5:33 pm #
  3. ohmygoodness, they’ve got trans fat in them?? i LOVE those Coffee Crisps…my cousin lives in Canada and when he’d come over he always bought like a whole box of them along…they’d be gone in less than a month, though. We loved those things (:

    Comment by EMiLY on 10/05/06 at 6:59 pm #
  4. I discovered Coffee Crisp while in Virginia.  They had them in a 7-11 store.  Since then I have looked everywhere and ended up buying a box for my wife for Christmas over the internet.  I’ve been pushing them at our local Sheetz stores here in PA.  They finally started selling them at the Sheetz store in Edinboro.  Best candy bar ever made!  My opinion, but at least my wife agrees with me.

    Comment by Don on 4/14/07 at 8:45 am #
  5. I LOVE Coffee Crisp! I can’t believe I’ve somehow missed their introduction to the U.S. As a child in Canada my mom got me started on them and they’ve always been my fave candy, though almost impossible to find here in the U.S. Now I have to find out if they’re importing Maple Buds, my other fave Canuck treat…:-)I live in L.A., so you’d think if they have them anywhere they’d have them here, eh?

    Comment by Liz on 12/11/07 at 8:40 am #
  6. pls import coffee crisps in the philippines. my last taste of it was back 10 years ago :( i even made a pledge or a promise to myself that whoever guy that gives me a coffee crisps will be the one il be marrying omg that’s how desperate i am on having a taste of it again after a decade.!! plsss.. i already ask nestle via email but they didnt reply and still coffee crisps are not yet still available here in the philippines. my relatives in canada doesnt go here anymore so i cant have anything even hope!! :(

    Comment by ruby on 9/13/09 at 11:08 pm #
  7. The links are dead now, no thanks to the recession and the Bush administration (2000-2008, USA).  A new vendor is selling the candy bar.  If you can get your local supermarket to order some through a special request, you might get some.

    More info is over here:
    http://en.wikipedia.org/wiki/Coffee_crisp

    Comment by Dan on 9/19/10 at 8:33 am #
  8. Where can I get coffee crisps in the tampa Bay Area?

    Comment by Mia yates on 10/30/13 at 3:43 pm #
  9. IO would like to buy thse as a gift for my Canadian son-in-law
    Thank you

    Comment by Kathleen L. McCann on 11/29/13 at 1:47 pm #
  10. My dream is to find Coffee Crisp in Australia as a child tried one when the Russel YoYo was being promoted here and you would receive a can of coke and a coffee crisp depending on the level of tricks you could do on the YOYO so if anyone knows were i can get this amazing bar?

    Comment by MARTIN EVANS on 12/28/13 at 4:57 pm #
  11. I found my fav candy bar Coffee Crisp at several Publix Markets in Florida (Daytona Beach, Orlando and N.Tampa). All stores had ample supply. Happy 75th!

    Comment by Mike DONCHEFF on 3/21/14 at 4:59 am #
  12. where can I get them in st George why not put them in all Walmart stores

    Comment by Richard Gross on 10/11/14 at 1:34 pm #

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