Wednesday, July 9, 2008
I got it from my Canadian candy source, Amber, along with a bunch of other bars that we simply can’t get here in the States (Oh Henry!). While the Caramilk bar has an American counterpart, the Caramello bar it just doesn’t have the same profile.
It turns out the Caramilk bar is the #3 bar in Canada. Different versions seem like a no-brainer for capturing a bigger market share. (I tried the Caramilk Maple, too.) But they might want to include it on their website (I think it was launched in mid 2007, so you’d think someone might have updated the site since then).
You can tell this is a modern candy launch because Caramilk Deluxe has its own Facebook page.
Instead of the traditional bar format, the Caramilk Deluxe opted for pieces. There are four little milk chocolate molded pieces tucked into a folded paperboard tray. At only 45 grams (1.59 ounces) it’s a bit smaller portion size than a regular candy bar. But don’t worry, it still clocks in with 230 calories.
They’re a little bigger than the regular sized Rolos (which is kind of what I was expecting at that point), more like a hefty Hershey’s Kiss.
The nicely molded pieces have a little swirl on the top. Again, nice touch for something called Deluxe.
As I don’t live in Canada and didn’t think to look for this on Facebook, I just had to muddle through my first tasting. There is no description on the package of what it is, just the picture. And the picture is vague. Sure, I get that there’s a shell and caramel ... but what is that red-brown stuff at the top?
Well, even after the first bite I wasn’t sure.
The caramel is flowing, sweet and extremely smooth. The chocolate is milky and tastes kind of like pudding. The other filling is rather like dark chocolate fudge. But it tastes like Oreo cookies. A very dark, burnt cocoa flavor. While thought the slight chew of the fudge was a little offputting, the flavor it added was pretty good.
Since they seem to be marketing these to women as a little indulgence the packaging and little pieces feel upscale. But the flavor of the product is pretty ordinary. If you’re a Caramilk fan, you might like these, but I’m not going to go placing a special import order or anything.
POSTED BY Cybele AT 10:47 am
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.