Wednesday, July 9, 2008

Caramilk Deluxe

Caramilk DeluxeThis is another Canadian import, the Cadbury Caramilk Deluxe.

I got it from my Canadian candy source, Amber, along with a bunch of other bars that we simply can’t get here in the States (Oh Henry!). While the Caramilk bar has an American counterpart, the Caramello bar it just doesn’t have the same profile.

It turns out the Caramilk bar is the #3 bar in Canada. Different versions seem like a no-brainer for capturing a bigger market share. (I tried the Caramilk Maple, too.) But they might want to include it on their website (I think it was launched in mid 2007, so you’d think someone might have updated the site since then).

Deluxe CaramilkYou can tell this is a modern candy launch because Caramilk Deluxe has its own Facebook page.

Instead of the traditional bar format, the Caramilk Deluxe opted for pieces. There are four little milk chocolate molded pieces tucked into a folded paperboard tray. At only 45 grams (1.59 ounces) it’s a bit smaller portion size than a regular candy bar. But don’t worry, it still clocks in with 230 calories.

They’re a little bigger than the regular sized Rolos (which is kind of what I was expecting at that point), more like a hefty Hershey’s Kiss.

The nicely molded pieces have a little swirl on the top. Again, nice touch for something called Deluxe.

Deluxe CaramilkAs I don’t live in Canada and didn’t think to look for this on Facebook, I just had to muddle through my first tasting. There is no description on the package of what it is, just the picture. And the picture is vague. Sure, I get that there’s a shell and caramel ... but what is that red-brown stuff at the top?

Well, even after the first bite I wasn’t sure.

The caramel is flowing, sweet and extremely smooth. The chocolate is milky and tastes kind of like pudding. The other filling is rather like dark chocolate fudge. But it tastes like Oreo cookies. A very dark, burnt cocoa flavor. While thought the slight chew of the fudge was a little offputting, the flavor it added was pretty good.

Since they seem to be marketing these to women as a little indulgence the packaging and little pieces feel upscale. But the flavor of the product is pretty ordinary. If you’re a Caramilk fan, you might like these, but I’m not going to go placing a special import order or anything.

Related Candies

  1. Big Mo’ Bars: Peanut Butter & Creamy Caramel
  2. Fran’s Gray Salt Caramels
  3. Cadbury Eggs: Creme & Caramel
  4. Head to Head: Rolo vs Caramel Kisses
  5. Short & Sweet: Caramello /  Mega M&Ms / Orange Kisses
Name: Caramilk Deluxe
    RATING:
  • 10 SUPERB
  • 9 YUMMY
  • 8 TASTY
  • 7 WORTH IT
  • 6 TEMPTING
  • 5 PLEASANT
  • 4 BENIGN
  • 3 UNAPPEALING
  • 2 APPALLING
  • 1 INEDIBLE
Brand: Cadbury (Canada)
Place Purchased: gift (thanks Amber!)
Price: unknown
Size: 1.59 ounces
Calories per ounce: 138
Categories: Chocolate, Caramel, Canada, Cadbury

POSTED BY Cybele AT 10:47 am Tracker Pixel for Entry    

Comments
  1. I just discover your blog and instantaneously fall in love with it :o)

    Comment by Wonder Sophie on 7/10/08 at 2:09 am #
  2. That looks wonderfuly yummy

    Comment by Candy Lover on 7/10/08 at 5:08 am #
  3. I had a pack of these last night.  One of the grocery stores around here offers Cadbury bars for 50 cents apiece sometimes, so I have a stash.  The bar actually has its own website: http://www.youdeservedeluxe.ca ....they launched it with a series of contests.  There’s product info on one of the tabs.  IMO it would be better if the chocolate layer inside were softer; I end up eating each piece from the bottom up so the caramel doesn’t drip all over the place.

    I think a dark version of these might be tasty.

    Comment by Tara on 7/10/08 at 5:54 am #
  4. Im intrigued to know what that upper layer is supposed to be…it sounds nice…just as you said though I really cant put my finger on what its actually mean to be!

    Comment by Jim on 7/10/08 at 1:02 pm #
  5. Funny how Canada imports it to you? I’ve never seen them in Australia before, though we have the Caramello which is pretty popular here.

    Comment by Kelly on 11/29/08 at 2:41 am #
  6. I?m a great fan of many Cadbury?s Chocolates but I?m no fan of the Caramilk Deluxe. I like some combination of distinct flavour, texture or contrasts in a confection. I found none of that here. If a mouth full of overly sweet goo is your heaven, then bliss awaits you. You can have mine, I won?t be back for seconds.

    Comment by Nik Jonge on 11/30/08 at 9:58 pm #
  7. Turns out the Canadian Caramilk bars are no longer made with milk chocolate…they taste fudgey, don’t really melt, and have a chunky consistency. Blah.

    Comment by Streaker on 11/06/09 at 8:36 am #

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