Thursday, April 10, 2008
Candy Blog’s Happy 3rd Anniversary
Since my first post on April 9th called Adventures in Candy, things have changed quite a bit. I was not new to blogging at that point, I’d been keeping Fast Fiction since 2001 and blog regularly for blogging.la since early 2004.
I’m not sure I realized how much it would take over my life.
I was at a wedding that day in downtown Los Angeles of my friends & neighbors Amy & Robin (mentioned here often). My husband had laryngitis so I did a lot of the talking and much of it seemed to be about candy. (I can’t recall what we were talking about.) My passion for the sugary stuff impressed my table-mates and they mentioned that I should blog about it. I came home and started that night.
There was something about blogging about candy. It just clicked. People I’d never met started reading. I had fun and I realized that I’d been writing about candy my whole life. From the short story in 5th grade to essays in high school to my masters thesis, a river of candy ran through it.
The default template and limited features I was using on Blogger were suddenly insufficient to hold all the possibilities of blog about candy. I decided to broaden my goals, I wanted to become a recognized candy expert from the consumer’s viewpoint. (I also wanted to go to the All Candy Expo, where you could only get in as a member of the press, a difficult thing to score as a blogger at that time.)
So I hired Hop Studios in late 2005 to redesign the blog which meant great new features like following comment conversations, the regular polls, related candies, search, the fun ratings & specs chart and intensive category tags.
At first I envisioned Candy Blog as a place to experience new candy, or at least candy that was new to me. Part of what I wanted Candy Blog to be was something that I couldn’t find on the internet then, someone to tell me what was really inside that package. This was especially true for regional candies and foreign items. As the years have gone by I realized that I needed to revisit the tried and true favorites in order to give the new items perspective. There are still plenty of classic candies missing from the blog. I will get around to them eventually.
I continue to work with Hop Studios, tweaking functionality, adding new features and of course just fluffing it up once in a while.
There are over 1,200 posts here on Candy Blog so far. I don’t know for sure how many products I’ve reviewed (some posts include multiple reviews), but I put that number at about 800. My flickr Candy photoset has documentation of over 2,100 product photos (including at least 200 things that I’ve tried but never reviewed) .
That was the one thing I didn’t expect with Candy Blog: the photography. I wanted the photos on the blog because it was what would make the blog unique (not just the wrapper) and would satisfy the one thing that I’d want to know when thinking about a new candy ... what does it look like?. Little did I realize that I’d take so many photos and that I’d actually get good at it. (Take minute and look at some of the early photos ... not really up to the current standards.)
Readers are a big part of things here too, there are 12,700 comments logged here from you (and another 800 or so responses from me). I have no idea of the number of people who have visited the blog over the years. My statcounter says 4.6 million page loads since November of 2005 (and that doesn’t count me). The best part is that I’ve come to know so many of Candy Blog’s readers by name, via emails and through their blogs linked in the comments.
The fun part is that I’m no longer alone with my obsession. (When I started CandyCritic.org and Writers and Artists Snacking at Work had not been updated in a while and most of the current big food blogs hadn’t even started.) I love having other voices and views of the candy world and enjoy updating my blog roll with new candy reads. The amazing part is how long so many of us continue to write about candy, owing to the enduring passion that we share.
I’ve traveled for Candy Blog, covering the 2006 & 2007 All Candy Expo (the largest trade candy show in North America), the 2007 & 2008 Fancy Food Show, the 2007 & 2008 Natural & Organic Products Expo and trips to candy factories in Pennsylvania & California. No matter where I go in the country, I try to see what’s going on in the local confectionery.
Since its inception, Candy Blog has become more than just reviews. Though I’ve never considered Candy Blog to be a global candy zeitgeist, mostly it just reflects my transient obsessions (often inspired by your suggestions). This is what I hope keeps me sincere and authentic. But then sometimes it’s not all frothy fun; readers helped get out the word last year about the threat to real chocolate and helped Gary Guittard to mobilize 34,000 people to respond to the Citizen’s Petition the FDA received from the Grocery Manufacturers Association.
But for the most part Candy Blog has become a faithful review site, five a week ... sometimes more, every once in a while I take a day off.
Candy Blog accepts direct advertising now (which covers the above trips & some of my equipment and candy purchases plus the growing hosting costs & programming of the blog), but I never accept money in exchange for a review and will always tell you when any product has been comped so that you can judge my objectivity for yourself. I also never use affiliate links, so you’ll never see me benefiting directly for a review or from a link to any store, source or manufacturer of candy.
Late last year I did add an extra layer of insulation from advertising concerns by taking on my husband as my publisher. He talks directly to people interested in advertising (in case they may be manufacturers) so that I don’t have to worry about that stuff.
At the moment my plans are modest. Simply to gain readers by writing the best that I can muster, try more candy (my list is pretty long) and visit some more candy cities. I’m flirting with the idea of forums so that you have a place to expand your discussions (poll over there to the right until April 12th) and some better search options to help you find the candy you’re looking for.
So now it’s your turn, this is an open thread for you to request things from me. More giveaways? Forums? More recipes (though I fail at most of them)? Factory tours? Candy destinations? News? Buyer’s guides? Company profiles? More history ... it’s your call.
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.