Friday, May 18, 2007

Asher’s Milk Chocolate Covered Things

Back in January at the Fancy Food Show I picked up a few candies I like to put in the category of “comfort foods.” Asher’s is one of those companies, like See’s that I associate with traditional sweeties.

Asher’s is in Souderton, PA and though they’re pretty big, I don’t see their candies very often on the West Coast. Then one day I was at Loehmann’s and saw a stack of big boxes of Asher’s Chocolate Covered Pretzels and I decided I should finally review these items. Because I’d want to know whether or not something is good before I go buying it at Loehmann’s.


The Chocolate Smothered Pretzel, as far as I’m concerned, is the epitome of Pennsylvania Candy Cuisine. After all, they make lots of chocolate in Pennsylvania and they certainly are known for their pretzels. As a kid I would make my own chocolate frosting (equal parts butter, powdered sugar and cocoa) and then dip pretzel rods into it. Later as I began making my own candies I dipped pretzels when I ended up with leftover melted chocolate.

Asher's Milk Chocolate Covered PretzelAsher’s milk chocolate is smooth and creamy. Very sweet, but the pretzel is salty and crunchy, so it goes well together. I prefer the tiny pretzels to the big ones, because you can fit the whole thing in your mouth at once instead of risking chocolate loss to flaking. (They make a variety of sizes.)


Milk Chocolate Smothered Graham Cracker - a chocolate covered graham cracker is kind of wholesome, right? This reminded me of a Twix bar without the caramel. The chocolate was creamy and the graham was crisp and fresh. It’s not my favorite of the three, but I’m sure folks who enjoy graham crackers will also like this.

Asher's Milk Chocolate Covered Graham CrackerI think a little bit saltier cracker would help, but then again maybe it’s the bland and slightly malty sweet cracker that’s the highlight here. Now, I see that Asher’s makes their own chocolate covered marshmallows and I’m wondering why a S’More isn’t an option on their site.


The Milk Chocolate Sandwich Cookie was fun. When I was in college I worked in a bakery/chocolate shop and one of my duties was to make chocolate dipped cookies. Back then Oreo made a HUGE version of their cookie, the size of my palm. They were a bear to dip, but the proportion of chocolate to cookie usually turned out well because the proportion of chocolate to cookie was just right.

Asher's Milk Chocolate Covered OreoThe Asher sandwich cookie is covered in real milk chocolate (as are all of the above). Again, it’s sweet but the dark and slightly salty note of the cookie set it off nicely. One cookie is plenty, it’s very filling. (If you want a really good version of these, check out the Best Regards version as well, which is more expensive but come in other flavors.)

If you see these at the discount stores, they’re certainly worth picking up at less than $10.00 a pound, I’m not sure they’re worth more than that seeing how there’s a lot of filler in there and they’re not that labor intensive. The pretzels are certainly better than the bagged versions available in the candy aisle from Hershey’s and Nestle. I have to admit that the Chocolate Smothered Potato Chips also sound good and have to be better than those mockolate chips I had earlier this year.

Name: Smothered Pretzels, Cookies & Graham Crackers
  • 10 SUPERB
  • 9 YUMMY
  • 8 TASTY
  • 7 WORTH IT
  • 4 BENIGN
Brand: Asher's
Place Purchased: samples from Asher's
Price: unknown
Size: ~ 1 ounce each
Calories per ounce: unknown
Categories: Chocolate, Cookie, United States

POSTED BY Cybele AT 7:10 am Tracker Pixel for Entry    

  1. “risking chocolate loss to flaking”

    Cybele, you sure do write good.

    Comment by desertwind on 5/18/07 at 11:02 pm #
  2. Has anyone tried coating saltines with chocolate?  I’m imaginining something like chocolate-covered matzoh only…better.  Because, let’s face it, religious considerations aside, saltines are better.  It seems to me like there’s a whole world out there of chocolate-covered/nonsweet pairings just waiting to be discovered…

    Comment by good enough cook on 5/19/07 at 4:35 am #
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