All Candy Expo
Monday, June 5, 2006
Here I am, all settled into my hotel room and it’s not even 10AM. The trip was okay. It was raining in Pittsburgh and of course the middle of the night when I left the house (and my brother was quite the sport to get up and help me throw my bags in the car and make sure I didn’t forget anything) at 4AM.
The flight full and being the first one out for the morning at 6AM, it seems that the ticket counters still don’t understand that as passengers we’ve been trained to show up 90 minutes to 2 hours before a flight. They didn’t open the ticket counter until after 5. Which meant that I didn’t get any breakfast before getting on the plane. I’ve had three mint Mentos. I’m soooooo hungry.
At the airport my luggage was rather late in arriving ... which only made me realize that I should have grabbed breakfast while I was still in the terminal. The airport shuttle was a joke and I’m not doing that again if I can help it. I missed the first one because my luggage wasn’t there. Then there were eight other hotels on the list of stops. And guess where I fell on that list? LAST. So after a drive into Chicago with rush hour traffic it was a TWO HOURS before I was let off at my hotel. All to save about $8 off the taxi. Hmm, maybe I’ll buck up and buy myself an hour of my life back.
What was nice was how many other people I met and hearing about all the OTHER conferences and conventions going on this week (no one else was for All Candy Expo). It passed the time. And our driver was very nice as were the other folks on the shuttle, so I got a good sense of where I was at as people pointed out landmarks and places they’d eaten at.
I arrived at the hotel and hoped that there’d be a room for me to settle into at this early hour (check in is at 3PM, so the worst case scenario was that they’d hold my luggage until evening).
I’m staying at the Blake and the room is AWESOME. Huge, spacious and other big words that mean big. The decor is simple and elegant and there’s a nice large desk with a real desk chair and free WI-FI so that I can hook everyone up with every little thing for the week.
I’m headed off to the convention center now to get my registration and then back into town to see if I can catch a seminar on new chocolate trends.
Sunday, June 4, 2006
Technically the All Candy Expo starts tomorrow. Not really the meat of it - not the show floor. But tomorrow I fly to Chicago and check into my hotel and get my press badge and even attend some seminars about candy marketing and trends.
I’m trying my best to be prepared. Over the weekend I was at a party and met up with a family friend in the candy marketing biz and she and I talked at length about anything and everything much to the amusement of my sister, soon-to-be sister-in-law and mother. It was good prep to know whether or not I can hold my own with this country’s great candy providers.
Then this evening, since I’m in Pittsburgh for the weekend, I went off to have tea with Jon Prince of Candy Favorites in McKeesport (the man who started my Saga of the Valomilk). He and I had a great time talking about candy and he gave me some insider tips on how not to be overwhelmed by it all and cautioned me that it’s not a good idea to eat several pounds of malted milk balls at once. (Yes, I know this intellectually, as I’m sure he does, but sometimes you get carried away.)
I have an insanely early flight (6AM) which gets me in insanely early (6:30 AM thanks to the rotation of of the planet). But hopefully this will give me a good jump on the day. I also hope to be able to post several times a day, I’ll report back on my connected-ness.
Friday, June 2, 2006
Starting Monday I’ll be blogging from Chicago. If it’s a product preview/review it’ll be on the front page of Candy Blog, otherwise it’ll be on my special Candy Expo Diary. I’m hoping to post lots of photos on Flickr as well.
Daily reviews will continue, as usual, below.
The All Candy Expo is a trade show for buyers and sellers of candy. Why is it such a big deal to me?
The show is primarily for candy manufacturers to show off their wares on the floor of the McCormick Place in Chicago. The attendees are primarily candy buyers for the major candy outlets in this country: grocers, convenience stores, vending machine suppliers, drug stores & discount stores but there are a fair number of attendees such as brokers, candy/gift store owners and other internet stores.
It’s the one place to see it all at one time. Hundreds of exhibitors (about 450 booths) who get to hook up with 20,000 potential buyers. The Expo goes from Monday, June 5th through Thursday, June 8th. The show floor is only open from Tuesday morning until Thursday at noon. It’s a lot to take in with only a limited amount of time.
There are also seminars to learn more about trends and business concerns for the industry. A limited number of press people attend the Expo each year but the internet press such as blogs are getting more respect and have been fully integrated into the press policy this year.
The All Candy Expo is run by the National Confectioners Association.
So why do I want to go, beyond the free candy? (Yes, apparently there’s a lot of free candy.) Well, it’s an opportunity to see the middle part of the process of the candy sales business in the United States. The candy is made, but no one’s stocking it yet. How does this happen? What determines what we see at our stores?
I’m going to try to find out.
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.