Friday, February 9, 2007

SweeTart Hearts

imageSweeTarts are made in special shapes for just about all the holidays. You can get them for Halloween, Christmas and Easter (maybe they even do all green packages for St. Patrick’s Day) and of course they have a version for Valentines Day: SweeTarts Hearts.

The packaging and candy is pretty much a rip off of the Necco Conversation Hearts. It’s a little box that’s ready to be addressed to your Valentine with little heart shaped candies inside with sayings on them.


The mottos aren’t earthshatteringly cool, just classic little lovey-doveyness. “Hug Me” “Love Ya” “Yes” “I’m Yours” and “Kiss Me”. Unlike the other conversation hearts out there, these are not printed, the lettering is engraved (or pressed) right into the compressed dextrose tablets. The candies meet the highest quality standards too, they’re always heart shaped and perfectly formed with readable lettering (I know I’ve gotten some pretty mangled hearts before from Necco).

Besides the shape, these are just plain old SweeTarts. They are an abbreviated flavor set: Orange, Cherry and Grape. As I don’t care for the Cherry, about one third of this box was “for sharing.” Now, I’m not sure if this is the way it’s supposed to be, the package shows green and blue hearts in the design (but no yellow).

I paid $.79 cents for this box, which is a bit high. I didn’t see any larger packages of them where you could get a ten pack and have your kid give them out as Valentines or anything. But if I saw these in the 75% off bin after Valentines I might pick them up. But I miss my yellow SweeTarts.

Name: SweeTart Hearts
  • 10 SUPERB
  • 9 YUMMY
  • 8 TASTY
  • 7 WORTH IT
  • 4 BENIGN
Brand: Nestle
Place Purchased: Walgreen's (Echo Park)
Price: $.79
Size: 1.5 ounces
Calories per ounce: 113
Categories: Dextrose/Chalk, Sour, United States, Nestle

POSTED BY Cybele AT 6:17 am Tracker Pixel for Entry    

  1. i’ve long been a sucker for candy hearts, even the chalky traditional ones. i mean, candy with words on it! count me in. i bought some of these sweet tart hearts recently and enjoyed them. i also bought some made by necco sweethearts, and let me just say: they are vile. the texture is very weird, as is the taste. they were more like medicine than candy. bleah.

    Comment by Susannah Gardner on 2/09/07 at 8:55 am #
  2. These are like Necco hearts…that are edible.

    Comment by Dave on 2/09/07 at 12:30 pm #
  3. Sadly, it is supposed to only have three colors.  It’s true for the bag, too (which is cheaper.)  It shows all the colors, but only contains these three.  Which would be fine, if the colors were blue, green, and purple.
    By the way, I agree that Necco hearts are inedible.  I love SweeTarts—especially the powdery, quick-dissolving ones.  Not so much the hard ones that are all-too-common in the (painfully cute) Easter set.

    Comment by Sophia on 2/10/07 at 12:15 pm #
  4. as mentioned by other commentors, there are bags available - my wife just bought one at Target this weekend.

    and the Necco hearts to eat are the Tart ones—the tartness adds just the right bite and they tend to be softer than the regular ones (smaller batches or more current to the sale by date, maybe?).  But I’ve only seen the Tart flavor sold in the little boxes (i know I’ve bought them in bags before) this year. But several retailers (Walgreens, Walmart and Dollar Tree for sure) have them in bundles of 3, 6 or 9 for various price combinations.

    Comment by Jim Kosmicki on 2/12/07 at 4:20 am #
  5. Guide to Necco Sweethearts flavors:

    Green: Grass
    Orange: Dayquil
    Yellow: Yellow Snow
    White: Clorox
    Pink: Transmission Fluid
    Purple: Balloon

    They’re like Tums without the relief.  And Tums taste better.

    Comment by Dave on 2/12/07 at 3:28 pm #
  6. Wow, is this the Necco conversation hearts bashing page or what? I always pined for those things! Truly a seasonal treat, plus it has the nostalgia factor for me. (Necco wafers, on the other hand, not so much.) I don’t like the Brach variety, though - there is just enough difference for them to taste “wrong” to me. I guess I’ll try the SweeTart Hearts if I can find some on clearance later this week…

    Comment by Tricia on 2/14/07 at 9:01 am #
  7. I remember having SweeTart hearts a “long” time ago. I always loved SweeTart candies. I don’t mind the Necco hearts/wafers either, but I always thought the green ones tasted like soap. Or is that only the wafers? Are the green Necco hearts different? I don’t think they are.

    Comment by Tracia Liang on 2/15/07 at 7:43 pm #
  8. where can i buy them?

    Comment by jayde on 8/03/07 at 2:30 am #
  9. SweeTart Hearts have been out for years, adding blue and green a few years back (after introducing SweeTart Chicks, Ducks & Bunnies in the same colors, coincidentally.)  They must have pulled those colors this year.  They also used to be bigger and flatter.

    Comment by ravenousyeasts on 2/06/08 at 8:57 am #
  10. love the hearts. they seem to almost melt in your mouth when eating them. much “softer” than the regular sweetarts

    Comment by leah on 2/21/08 at 3:56 pm #
  11. I miss the Yellow Sweetarts made by Nestle/Willie Wonka - I e-mailed the company to find out what happened to them and the e-mailed back to say the took the yellow out b/c there wasn’t enough room on the shelve - That didn’t make much sense to me - Furthermore, why wouldn’t they have polled the consumers. If you enjoy the yellow sweetarts e-mail Willie Wonka to request that they reintroduce yellow sweetarts

    Comment by TMP on 1/04/09 at 11:16 am #
  12. Does anyone remember when the Sweetart Valentines Hearts used to come in three colors only and were as big as the chicks, ducks, and bunnies?  I am trying to find out if they still make these or not.  They were my favorite.

    Comment by Katie on 1/20/09 at 5:15 pm #
  13. I just bought a bag of these. They come in four colors now: blue, green, purple, and red. I really wish they had orange- those are my favorite. At least they have purple. I remember these being flatter then they are now- they are much thicker than I remember. I don’t remember them being as big as the chicks duck and bunnies though. Just flatter and slightly larger.

    Comment by Trish on 2/03/09 at 9:42 am #
  14. These ( ) are the SweeTart hearts I remember. Flatter (less thick) but around the same size and with all the flavors- purple, blue, green, red, orange, and yellow.

    Comment by Trish on 2/03/09 at 9:51 am #
  15. I’ve been buying sweet tarts since the 1960’s. The original were 2 Large (around 2” dia) with a convex radius on one side (bulged out). I’m less certain in my memory about colors, but pretty sure that the original colors were Orange and purple (only 2). The candies were not tightly packed - like the new ones - they were more powdery, easy to bite. Then they changed to concave - still 2 in a package, but hey were thinner and the concave also took some candy away. They were a denser mix - so harder to bite.
    Later the rolls came out, and then all the stuff we have now. Briefly they tried some odd flavors. Personally, I dont miss the yellows at all - always hated them.Im thrilled they finally got rid of yellow. Wish they’d make those 2 big ones again though.

    Comment by John on 11/21/09 at 11:45 am #
  16. PLEASE bring back YELLOW Sweetarts! I just opened a pakg and emptied them ALL out looking for yellow..came here and found out the BAD news! I remember the old time huge yellow sweetharts from the 1960’s..NOW those were PERFECTION in YELLOW!! ...never buy them again..waaahhhh

    Comment by cindy on 2/07/10 at 1:46 pm #
  17. Does anybody remember those sweetarts that came in a big HEART shape, pink and were 2 in a bag? I use to lick them till my tongue hurt. I havent seen them for about 30 years, now they come round, thinner… and not the same.
    If anybody knows where to find them, please TELL ME!! I always tell my kids about them, but they now eat those chewys or the small ones that come in a tube.

    Comment by Nina on 2/16/10 at 8:43 pm #
  18. When I was a child, my parents owned a small market.  We sold the two pack pink heart sweetarts in February.  These were my all time favorite candy.  I am 47 now and still think about these! Wish they’d bring them back!

    Comment by Laura on 11/30/11 at 4:53 pm #
  19. Hi!
    I’ll love to know about the two pack pink heart sweethearts! Those are the most favorite candies to have! If someone knows about them please tell us!

    Comment by Lauri on 7/19/12 at 10:23 am #
  20. Dear friends, I just writing to ask if you would consider bringing back the orange flavored in the sweetarts, they were my favorite and I honestly would save those to the end yo eat out of s roll….maybe I am Wrong, but I haven’t found any here lately, and I hope that you don’t do away with that flavor…I know one person doesn’t matter sometimes, but I hope you would at least consider it. Thank you Wayne Jones….

    Comment by Wayne Jones on 1/24/15 at 7:53 pm #
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