Wednesday, June 14, 2006
Smarties Bubble Gum
Smarties had a huge booth at the All Candy Expo, which kind of surprised me because they’re pretty much a one product company. Don’t get me wrong, I love the product, but there’s only so much you can do with it (as far as I knew). They do make some other related products out of their compressed dextrose mix, like the lollies and candy necklaces.
Bubble Gum Smarties are a huge departure then, from the chalky little bites in rolls they’ve built their empire on.
They look pretty much like regular Smarties, but the colors are a little more vivid and they’re not chalky or crumbly.
On the tongue they feel different. They’re heavier and of course they don’t dissolve. You have to chew them. Instead of an intermediary step like Razzles have, these turn to gum immediately.
There’s a little flavor to them, and the colors do have slightly different flavors (maybe ... I’m not sure).
It seems to take a whole roll to make a decent piece of gum. I started with four little tablets and then added others to it in pairs as the flavor dissipated. The chew is satisfyingly soft but the flavor is of course all over the map. There’s also a strong sweet aftertaste but it’s all sugar an in there.
As for the bubbles, well, they were pretty good! The gum lost its flavor quickly, and with the combination of colors it turned out to be a slate blue when I tossed it out.
Overall, I didn’t need a Smarties version of bubble gum. I like Smarties just fine the way they are and these aren’t really very Smartie-like except for the look and packaging. They’re a fun giveaway item, for Halloween or keeping in a candy jar. The novelty is great, but the flavor just doesn’t pop enough for me to pick this over a bubble tape or Chicklets. For the record, the original Smarties are a 9 out of 10 ... I love them, but as a pure sugar they’re horribly dangerous to my blood sugar levels, so I try not to eat them on an empty stomach.
POSTED BY Cybele AT 6:32 am
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.