Tuesday, December 12, 2006
Reese’s Crispy Crunchy Bar
I’m not sure what’s taken Reese’s so long to come out with a Butterfinger-like candy bar. Maybe when Hershey’s bought 5th Avenue they made some sort of a deal. But here it is, 2006, some 88 years after the introduction of the Reese’s Peanut Butter cup and they’ve done it.
Instead of being a clone of the 5th Avenue, Butterfinger or Clark Bar, this one has both that layered crispy peanut butter crunch in the center, a supposed stripe of peanut butter as well as a liberal sprinkling of crushed peanuts and then milk chocolate.
The effect is a rather creamy and very crunchy bar. The textured center provides that high-frequency crisp and the nuts provide the low frequency crunch. The center has a salty hit to it that also gives it a little zing along with a good dose of molasses, which always pleases me. It also has 5 grams of protein, which is a pretty good density for a bar that’s more candy than nuts.
The crispy center was also lighter than the dense and sometimes inconsistent Butterfinger bar. The biggest drawback here is that Hershey’s has again skimped on the chocolate on the outside and gone for the marginal stuff that has PGPR in it.
If there’s one thing that really turns me off for this bar it’s the promo they’re running with its introduction. You can vote on their website for Crunchy or Creamy? and win a car based on your vote. Crunchy people win a Hummer H3 (blech) and Creamy people are entered to win a Corvette Coupe (meh).
My preference for this type of bar is the 5th Avenue, but those are extremely hard to find. If Hershey’s is planning on making these as widely available as other Reese’s products, this might be a new bar added to my repertoire.
POSTED BY Cybele AT 6:16 am