Friday, December 15, 2006

Pop Rocks and Shoogy Boom

While at the All Candy Expo over the summer, there was some excitement over the new chocolate Pop Rocks to come out later in the year. I got a sample of them there, in a little cup, not a packet with the final design. In fact, when I saw the packet at the 7-11 last night, I didn’t even recognize it. The colors on the package look more orange than chocolatey brown (and I was actually interested in orange pop rocks).


The Pop Rocks Bubble Gum was a bit of a disappointment. I was expecting it to be like the bubble gum cotton candy I had earlier this year. Instead it was a little bits of white bubble gum mixed with even smaller bits of rather unflavored Pop Rocks in light orange and pink. The fun is gone in a matter of seconds. Either you chew up the gum part and all the pop rocks go off at once or you leave it in your mouth and have the gummy unreactive lumps at the end.

The gum itself is nice, soft but it takes about half the packet to create enough gum to make a bubble.

imageThe Chocolate Pop Rocks are very light in color and look kind of like little crisped rice, but about the size of sesame seeds. In fact they remind me of Cocoa Krispies. The popping is light and refreshing, but not as pronounced as the Green Apple I’ve had recently.

But Pop Rocks are not the only game any longer. There is a Turkish company called HLeks that’s making carbonated candy as well under the name Shoogy Boom. They have a nice range of flavors, including lemon and cola. I picked up the comparable flavors: Chocolate Covered and Bubble Gum. They also have a freaky chinless clown as a mascot. Seriously, this cannot be endearing to children.


Shoogy Boom is a slightly smaller serving, at only 7 grams per packet instead of the 9.5-10.5 grams you get with Pop Rocks.

The Shoogy Boom Popping Bubble Gum had a similar format to the Pop Rocks, just a mess of little gum bits and some light orange popping candy pieces mixed in. I have to give it to Shoogy Boom, they deserve their boom name, the popping is definitely active, more than the Pop Rocks. However, the gum absolutely sucks. It was like when you decide to eat a piece of paper and eventually get that stiff unchewable piece of fiber. Only this had a light bubble gum flavor.

The Chocolate Shoogy Boom were darker than the Pop Rocks and a bit rounder. The chocolate tasted much more like chocolate instead of cocoa. The popping though was far and away better than the Pop Rocks. A slight tartness to the candy inside but overall a good noisy affair. They’re both a tasty and interesting change from the original.

I think what’s best about them is that they don’t have the same tendency to lose their pop over time because of humidity that the regular popping candies can.

An internet search revealed nothing about any retailers in the US carrying Shoogy Boom, so please leave a note here if you’ve seen them sold anywhere.

Other Reviews: Candy Addict (Chocolate)

Name: Chocolate and Bubble Gum Pop Rocks
  • 10 SUPERB
  • 9 YUMMY
  • 8 TASTY
  • 7 WORTH IT
  • 4 BENIGN
Brand: Pop Rocks & HLeks
Place Purchased: 7-11 & Samples
Price: $.89 retail
Size: 7 - 10.5 grams
Calories per ounce: unknown
Categories: Chocolate, Carbonated, Hard Candy, Turkey, Spain, Limited Edition

POSTED BY Cybele AT 7:54 am Tracker Pixel for Entry    

  1. I think you lost some text. You have a dangling “They also have a freaky”


    Comment by Brian on 12/15/06 at 11:19 am #
  2. In October, Baskin & Robbins in Japan had a dark chocolate with mint ice cream that had flecks of pop rocks in it.  It was quite nice.

    Comment by Kat on 12/15/06 at 1:06 pm #
  3. Yes, clowns are scary to begin with.  Why not make them scarier by also not having chins?

    Comment by Marvo on 12/15/06 at 10:53 pm #
  4. Completely irrelevant, but have you ever tried Gertrude & Hawk’s reindeer food?

    Comment by Lindsey on 12/17/06 at 10:08 am #
  5. ‘tis a brave person who puts those things in her mouth!

    Comment by David on 12/17/06 at 10:31 am #
  6. The best pop rocksish food I ever had was the short-lived Powerpuff Girls breakfast cereal.  Imagine Rice Krispies studded with green and red pop rocks that stayed poppy and crunchy in milk.  Stupidly expensive for the small skinny box they came in, but probably my favorite cereal of all time.

    Comment by Erin on 12/29/06 at 11:13 am #
  7. Dear Sir.

    Acctually your all products very nice ifpossible inform me about of detail i wish to start with you business relitionship

    Comment by Jamil on 2/05/07 at 2:02 am #
  8. Thank you very much, we are glad to serve the popping world with our HLEKS Shoogy Boom and other private label products with our own patents. In USA, we do many private labels, e.g. for Impact Confections (Burstin’ Bits, Paint Shop p/c, etc), Zip Rocks/Dips, Crayola p/c… We are the basic bulk popping candy supplier to Baskin & Robbins, Gerthrude Hawk, Unilever, Nestle, Cadbury etc as well… A new generation is BOOMing soon with cereals too smile Thanks all again, we will keep doing more popping items.

    Comment by Ali Yeni on 3/21/07 at 5:24 am #
  9. I have these these exact same candies (complete with chinless clown) sold under the name “Sparx” with the flavours you’ve mention with the added addition of blackcurrant!

    Comment by Jacob on 12/05/07 at 8:35 am #
  10. SPARX is our brand as well, we are doing for UK and some other countries. We do a lot of licenced items as well, like Hannah Montana, Fairies, Tweety, Hot Wheels and Barbie…  ALL POPPING smile Hope you enjoy.

    Comment by Ali Yeni on 1/21/10 at 11:16 pm #
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