Wednesday, July 5, 2006

Mentos takes over Chupa Chups

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Chupa Chups, the snazzy lollipops from Spain with the logo designed by Salvador Dali have been purchased by Perfetti Van Melle (a Dutch/Italian company).

It’s not a suprising move, as Chupa Chups have suffered from slumping sales and already have had good business alliances with Perfetti Van Melle in the past.

My hope is that Chupa Chups will now enjoy wider distribution. They’re really good pops, with a wildly imaginative flavor set and a premium plastic stick that keeps you from getting that soft paper stick problem like I experience with Tootsie Pops.

The Perfetti Van Melle family of confectionery includes Mentos, Airheads and Fruitella. Chupa Chups are also known for their product line called Smint.

More news here. You can read a PDF of the original press release here.

POSTED BY Cybele AT 1:15 pm Tracker Pixel for Entry     Perfetti van MelleNews

Comments
  1. I hope they get wider distribution too.  CCs have always been my lollipop of choice but I never know where to find them.

    Comment by Alex on 7/05/06 at 8:55 pm #
  2. A monserous alliance, lets hope we get some cool flavour breeding aswell. Or better yet, Chupa Chups, with a Mentos centre.

    Comment by GTO on 7/06/06 at 8:02 am #
  3. I am enjoying a chuppa chupp right now… To me it is the Rolls Royce of lollipops and i never settle for less. They actually taste like what they are called… they always get the flavours right

    Comment by Whizz Fizz on 11/20/07 at 9:49 pm #

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