Wednesday, July 5, 2006
Mentos takes over Chupa Chups
Chupa Chups, the snazzy lollipops from Spain with the logo designed by Salvador Dali have been purchased by Perfetti Van Melle (a Dutch/Italian company).
It’s not a suprising move, as Chupa Chups have suffered from slumping sales and already have had good business alliances with Perfetti Van Melle in the past.
My hope is that Chupa Chups will now enjoy wider distribution. They’re really good pops, with a wildly imaginative flavor set and a premium plastic stick that keeps you from getting that soft paper stick problem like I experience with Tootsie Pops.
The Perfetti Van Melle family of confectionery includes Mentos, Airheads and Fruitella. Chupa Chups are also known for their product line called Smint.
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.