Monday, May 14, 2007
Mars Candy Bars not Vegetarian-Friendly in UK
The news broke this weekend that Mars quietly changed the recipe for some of their most popular candy bars in Europe which now makes them verboten for strict vegetarians.
Up until now those vegetarians who eat dairy were able to enjoy Mars Bars, Twix, Milky Way and Bounty bars. Though they do contain milk products, there were no products in the ingredients derived from dead animals.
Not so as of this month. Mars switched to a whey product that uses rennet. Rennet is an enzyme harvested from slaughtered calves’ stomachs. It’s often used in the production of cheeses.
I’m not a vegetarian though I don’t eat meat from mammals. However I will eat products that contain some animal by-products such as gelatin or rennet (cheese). I don’t really like the idea of eating boiled down animal joints, but I like my gummi bears an awful lot.
The big question at the moment is how this revelation will effect the fight to Keep Chocolate Real with the FDA and the Grocery Manufacturers Association. The new proposal not only would allow the swapping of cocoa butter for vegetable fats, it would also allow the use of whey in chocolate products as well. Whey is a cheap filler. Though nutritionally it may improve the profile of a chocolate bar (it’s protein instead of sugar or fat) it can also be made, as mentioned above, using rennet. Wouldn’t it be sad if suddenly so many mass-manufactured chocolate bars were suddenly off limits to so many people?
UPDATE: It looks like Mars underestimated their vegetarian clientelle and have reversed their previous decision and will now use whey made in an all vegetarian way. Masterfoods was innundated with 6,000 emails. It makes me wonder what else we could get companies to do if we just told them what we wanted or would accept. More news here.
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.