Friday, January 5, 2007

Mallow Blast

Here’s a strange product line from Hershey’s in the Philippines. They’re called Mallow Blast and are described thusly on the package:

It’s a mind-blowing combination of light chewy Marshmallows bursting with luscious grape flavor, dipped in rich Hershey’s Milk Chocolate.

Hershey’s Mallow Blast(tm) - an explosion of flavors!

Also available with Strawberry and Orange Flavored Filling.

I’ve tried other Asian marshmallows before with a fruity filling in them, but this was a first to have them dipped in chocolate.


The Grape Mallow Blast packaging was certainly fun looking. The overall package is a pack with five individually wrapped pieces. Mine were slightly smashed but otherwise unharmed by their journey.

The grape ones smell very strongly of grape jelly and no hint at all of chocolate. The little twist of marshmallow is about as big as my big toe, but with a fruity filling (my toes might be filled with fruit, I’ve never checked). The marshmallow is springy and not terribly sweet. The jelly center is firm and tangy and of course grapey.


The Orange Mallow Blast smelled more of chocolate. The orange inside was actually pretty nice. A bit on the artificial side, but with a balance of zest and tang to it. The chocolate was crumbly and not terribly creamy, but all things considered, it was tasty enough for me to finish off the package of five.

Of course it’s not real chocolate on the outside, but I guess the labeling restrictions are different for other countries. The package clearly calls it Hershey’s Milk Chocolate, but the only “chocolate” in there are some milk solids and cocoa powder much later on the list after the number three ingredient, hydrogenated palm kernel oil. That said, they’d probably make a good treat for dieters, as they’re rather satisfying but not that dense in fat calories (6 of them have 3 grams of fat and 150 calories).

I could see these being popular in the States. The way that they’re packaged though makes it easy for them to get crushed, so they’d probably have to place them in a little tray with sides or something to prevent that.

The Mallow Blasts are certified Hallal.

Name: Mallow Blast
  • 10 SUPERB
  • 9 YUMMY
  • 8 TASTY
  • 7 WORTH IT
  • 4 BENIGN
Brand: Hershey's
Place Purchased: gift (thanks TSOGB!)
Price: unknown
Size: 32.5 grams
Calories per ounce: 120
Categories: Chocolate, Marshmallow, Jelly, Hershey's, Kosher/Hallal

POSTED BY Cybele AT 10:55 am Tracker Pixel for Entry    

  1. I’ve actually seen these in the States before - they were in a mixed bag of candy that a friend of my bought for his Halloween party.

    Comment by Brianna on 1/05/07 at 1:04 pm #
  2. Those look pretty nasty to me, but I’ve never really liked marshmallow candies. Well, at least not since that one easter in 4th grade when I binged on one of those “marshmallow ropes”.

    Comment by Syrra on 1/05/07 at 1:33 pm #
  3. I also have seen these in a bag of mixed Halloween candy.  Actually, I have them, and they’re still in the sealed bag, since I might have gone just a skosh overboard on buying post-Halloween stuff.  I’ll have to open it up and try them.

    Comment by Rebecca on 1/06/07 at 12:38 am #
  4. happy new year! (laughing) i promise to get back to the mentos/kitkat tip instead of the weird mallow stuff….

    Comment by santos. on 1/06/07 at 8:29 pm #
  5. The package art on the orange one looks like a small fried egg covered in chocolate?

    Comment by leigh on 1/07/07 at 8:26 pm #
  6. Cybele's avatar

    Brianna & Rebecca - I wonder if they were made in the States or imported.

    Syrra - those marshmallow ropes look much better than they taste.

    Santos - no worries! I still have lots more of that stash you gave me ... I gobbled up those high end Fauchon ones!

    Leigh - I just saw some of those “fried egg” gummis over the weekend ... but not covered in chocolate.

    Comment by Cybele on 1/10/07 at 9:33 am #
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