Friday, January 05, 2007
Here’s a strange product line from Hershey’s in the Philippines. They’re called Mallow Blast and are described thusly on the package:
I’ve tried other Asian marshmallows before with a fruity filling in them, but this was a first to have them dipped in chocolate.
The Grape Mallow Blast packaging was certainly fun looking. The overall package is a pack with five individually wrapped pieces. Mine were slightly smashed but otherwise unharmed by their journey.
The grape ones smell very strongly of grape jelly and no hint at all of chocolate. The little twist of marshmallow is about as big as my big toe, but with a fruity filling (my toes might be filled with fruit, I’ve never checked). The marshmallow is springy and not terribly sweet. The jelly center is firm and tangy and of course grapey.
The Orange Mallow Blast smelled more of chocolate. The orange inside was actually pretty nice. A bit on the artificial side, but with a balance of zest and tang to it. The chocolate was crumbly and not terribly creamy, but all things considered, it was tasty enough for me to finish off the package of five.
Of course it’s not real chocolate on the outside, but I guess the labeling restrictions are different for other countries. The package clearly calls it Hershey’s Milk Chocolate, but the only “chocolate” in there are some milk solids and cocoa powder much later on the list after the number three ingredient, hydrogenated palm kernel oil. That said, they’d probably make a good treat for dieters, as they’re rather satisfying but not that dense in fat calories (6 of them have 3 grams of fat and 150 calories).
I could see these being popular in the States. The way that they’re packaged though makes it easy for them to get crushed, so they’d probably have to place them in a little tray with sides or something to prevent that.
The Mallow Blasts are certified Hallal.
POSTED BY Cybele AT 10:55 am
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.