Tuesday, July 24, 2007

Jujyfruits & Jujubes

imageI’ve always loved Jujyfruits, but probably for the wrong reasons. I never particularly enjoyed eating them, but they’re stunning to look at.

What’s particularly odd about Jujyfruits is that they’re less fruit flavored and more vegetable-oriented: asparagus (which I always thought was a little corncob), banana (the one that says Heide), grapes, pea pod, pineapple, raspberry and tomato (which I thought was the bottom of a bell pepper or just a flower). The shapes, further, have nothing to do with the flavors and are randomized so that all shapes come in all flavors.

And the flavors? Lemon, Lime, Cherry, Orange and Licorice. (Kind of like Chuckles which are also made by Farley’s & Sathers now.)

At the end of the last millennium, a customer survey revealed that the original spearmint green Jujyfruit was not popular enough and was replaced with lime. I rather miss that ... I liked being able to get a licorice and a spearmint candy in one package. Jujyfruits are rather soft when fresh, though not quite as soft as Dots in my experience. They’re chewy and pretty flavorful, though lacking in any tangy notes, it’s all sweet. They’re sticky and can leave big hunks congealed to the sides of molars. I really like the licorice one, which has very nice anise notes and a very clean flavor.


Candy Wrapper Museum has a nice image of an earlier version of the Jujyfruits box, which I much prefer. The current box is rather, I don’t know, primitive looking. (Keep clicking around at the other old Heide products there at the CWM, quite fun to see they had a Good & Plenty knock-off called Hi-D-Ho that were also pink and white.)

A little more history: The Heide company that invented the Juju candies was started by Henry Heidi, a German immigrant in 1869. The company introduced Jujyfruits and Jujubes in 1920. Heide continued as a family run company after Henry Heide died and was then run by his son Andrew and his grandson Philip. But in 1995 they sold out to Hershey’s. Hershey’s then sold Heide (along with their other famous candies Red Hot Dollars and line of gummis) to Farley’s & Sather.

imageWhile the Jujyfruits have remained relatively unchanged over the years, the Jujubes have gone through some substantial changes.

According to the Food Network show Unwrapped, the difference between Jujubes and Jujyfruits is really only that Jujubes use Potato Starch instead of Corn Starch as their primary thickener. Add to that, Jujubes are “cured” longer, so they’re firmer.

When I was a kid, Jujubes were always hard as rocks and only a fool would try to chew them. (We were all fools back then. Of course the cool part was to soften them up enough to chomp down and glue your teeth together ... what fun!)

The Jujube that both the Jujyfruits and Jujubes are named after is a little tropical berry that really has nothing to do with the candy, it was probably just a romantic sounding name and in the early part of the last century many candies tried to adopt such exotic names. Both candies actually used something called Ju-Ju Gum at one time as an ingredient (it’s similar to many of the other vegetable gums like Gum Arabic, Acacia, Agar or Guar).


Today Jujubes are a little softer, kind of like stale Jujyfruits. They also have a bit more range in their flavors which are: Lemon (yellow), Violet (purple), Lilac (orange), Lime (green) and Cherry (red). So they’re basically little floral pastilles that are slightly soft. (Think of them like the Grether or Doolittle pastilles.)

I haven’t had them in years and was actually rather pleased with them. I don’t think I really need a box of 6.5 ounces, a little tin filled with an ounce or two might do me for a week. All of the flavors, even the fruity ones, are rather delicate and floral. I wish they did still make the spearmint ones (but it’s okay if there’s no rose in there, I think two flowers is enough).

They’re just lovely to look at and because of their durable and inert nature, I feel fine leaving them sitting out on my desk without worrying about anyone eating them or them getting any staler. If you do find them inedible, a fun craft project is to stick an ordinary sewing pin through them and use them as push pins!

Overall, neither are candy I’m likely to buy or consume, but it was fun to revisit them and I’m glad they’re still around and have their ardent admirers.

Related Candies

  1. Dots
  2. Black Ace Licorice
  3. Pastiglie Leone
  4. Grapefruit & Blackcurrant Pastilles
Name: Jujyfruits & Jujubes
  • 10 SUPERB
  • 9 YUMMY
  • 8 TASTY
  • 7 WORTH IT
  • 4 BENIGN
Brand: Heide (Farley's & Sather)
Place Purchased: Dollar Tree (Harbor City)
Price: $1.00
Size: 7.8 ounces & 6.5 ounces
Calories per ounce: 85 & 78
Categories: Jelly, United States, Farley's & Sathers, Kosher

POSTED BY Cybele AT 7:10 am Tracker Pixel for Entry    

  1. Jujyfruits are another one of my favorite candies- my grandmother always had them in a drawer, along with red and black twizzlers, whenever I’d go to her house. She’d never tell us about them, she’d just let my brother and I “happen” upon ‘em. Ahhhh, Jujyfruits, so hard to chew, yet so irresistible.

    Jujubes, on the other hand… Although my only experience with them came from a vending machine, so perhaps mine were overly stale? I didn’t even finish the box (which is rare for me), they were so difficult to consume! But I get to have my Dots and Jujyfruits; someone else can have their Jujubes.

    Comment by Tristyn on 7/24/07 at 9:08 am #
  2. dots > juju’s of any kind

    any chance of a review of salt water taffy? it’s definitely one of my favorite summer chewy treats! although i know most places are only local that sell it…

    Comment by Erica on 7/24/07 at 9:25 am #
  3. I really, really miss spearmint Jujyfruits.

    Jujubes are one of my favorite frustration candies.  Pissed off at someone? Worry your way through a mouthful of these sticky bastards…

    Comment by Michaela on 7/24/07 at 9:38 am #
  4. Oops, sorry for the language…I’m actually ticked off at someone right now.  Which means I could use some jujubes.

    Comment by Michaela on 7/24/07 at 9:39 am #
  5. I recently came across a box of Jujyfruits and decided to try them again. Still can’t stand the licorice ones but all the other flavors were just like I remembered. I sucked them until they were soft and melty and they still stuck to my teeth. I thought about all you candy bloggers while I was enjoying a childhood candy.

    Comment by Suzanne on 7/24/07 at 4:16 pm #
  6. I think its Welch’s that has a fruit snack like the JUJYFRUITS

    Comment by Alyssa on 7/25/07 at 6:47 am #
  7. So are you supposed to suck on the Jujubes to soften them up before attempting to chew on them?  Because I bought some once and tried eating them like any other candy and thought I was going to pull all my teeth out.  I’m surprised that two of the the flavors are floral.  I guess I was so focused on my poor teeth that I didn’t even notice how they tasted.  I haven’t tried them since.

    Jujyfruits, on the other hand, are probably my favorite candy ever!

    Comment by Ann on 7/25/07 at 11:59 am #
  8. Cybele, you are such a bad influence! I always want to try what you’ve just posted - the pics and descriptions are so gorgeous.

    And I never knew that Jujubes were violet flavored. I love that one! I’m going to pick those out and give the rest away. Maybe lilac, too. I kinda wish rose was still a flavor, just because it is rare in mainstream candies.

    Comment by Kate on 7/26/07 at 10:30 am #
  9. Haaaaaaaaate Jujubes. So flavorless and difficult to eat. The most unrewarding candy ever.

    Comment by Theresa on 7/29/07 at 7:55 am #
  10. I love Jujubes!  I have a method for eating them and I’ve never since had a problem with them sticking to my teeth.  Just take one at a time in your mouth and roll the candy piece in between your molars.  Suck on it a bit to soften.  Swallow and enjoy!  wink  And believe it or not, I actually prefer the harder, seemingly stale ones.  My friend introduced me to this candy about a year ago and I’ve loved them ever since!  I got the 6.5 OZ box and that lasts a day or two.  Great candy!  (:

    Comment by Alex on 2/05/08 at 1:26 pm #
  11. Just had to comment. I love Jujyfruits. We moved to New Zealand a couple of years ago and I can’t find them here. When I was last in the States I bought a dozen boxes and brought them back with me. How much do I love them? It’s the ONLY candy I bought! (And by the way, I use the SAME technique for eating them… rolling them between your molars!)

    Comment by Elizabeth on 5/16/08 at 8:50 pm #
  12. It’s disturbing that the author seems offended by the products.  No spearmint? How dare they.

    OMG like jujubees are like so stale…like how could anyone eat these.. like i am so sure.

    Remind me to market some lilac flavored crazy glue for you to see if you ‘get it’.

    Comment by chris on 8/07/08 at 1:46 pm #
  13. My boyfriend lovessssss Jujubes and can eat a whole box in a night. How he doesnt get the stuck in his teeth for the rest of his life.. i dont know! But there his favorite and Ive gotten found of them too! Nothing can beat this candy

    Comment by Karissa on 11/13/08 at 10:30 am #

    Comment by DANIEL P OCONNELL on 11/28/08 at 10:44 am #
  15. WHY DOES EVERYONE SAY THEY ARE FLAVORLESS?? I LOOOOOVE Jujubes!!!! Especially the violet flavoured ones!!! I eat soooo many of boxes of jujubes and i get em for only 88cents a box!!! smile

    Comment by Amber "JuJu" B. on 12/17/08 at 5:07 am #
  16. to mr/mis i want to how to make jujubes
    thank you.

    Comment by jayalath on 12/19/08 at 2:49 am #

    Comment by HANK SCHOENWETTER on 4/05/09 at 3:40 pm #
  18. I have been looking for a hard licorice candy call “Black Diamond Licorice Buttons” and I understand it was made by Heidi Candy Company.  Do you know if this is true, and if so is it still available?

    Comment by Gary Sutton on 7/03/09 at 9:38 am #
  19. The only Jujubes are the rock hard ones.  The ones that would shatter into five pieces when you chomped down on them.  10 oz box one sitting….no problem!

    Does anyone have a recipe for Jujubes? 

    Just curious

    Comment by Scott on 7/11/09 at 5:50 pm #
  20. My daughter had a severe allergic reaction after eating Jujube’s I am looking everywhere online for the ingredients.. Can’t find them.  Anyone know how I can get a list so I can pin point what could have done this to her?

    Comment by Davina on 9/24/09 at 9:24 am #
  21. I bought a box of Jujyfruites and to my surprise one of the orange pieces is shark shaped. Does anyone know anything about this odd shape?

    Comment by Silver on 10/17/09 at 12:54 pm #
  22. My technique for eating Jujyufruit is to suck on them to soften them up, then use my teeth to lightly bite down (not enough to pierce) until the candy becomes a thin sheet.  Then I bite off little strips and swallow them.

    Comment by Rita on 1/07/10 at 10:17 am #
  23. I remember jujubes as one of my all time favorite candies to eat at the movies.  I use to love to stick them on the tip of all my fingers and pretend I had long fingernails.  Then I would suck each one off and enjoy the bliss!!!!
    What wonderful memories are brought back from such a simple little candy…........those really were the good ole’ days!!!

    Comment by Karen on 3/23/10 at 9:05 pm #
  24. Love jujubes but when I found jujyfruit at a specialty candy store (Pine & Fancy - Saskatoon, SK, Canada - they have EVERYTHING you thought wasn’t being made anymore) I was disappointed because they were just tiny stale powdery-covered jujubes.
    Maybe it’s just Canada but the jujubes here are usually much fresher and softer. And they come in fruit shapes (like above), rings and little hats.
    Will trade you all my black, orange and yellow ones for all your green ones.

    Comment by Ry Jay on 7/08/10 at 7:46 pm #
  25. How soft are you Canadian Jujubes? I’d love to give them a try, for all I know, I could be eating stale Jujubes! Haha.

    Comment by Alex on 7/08/10 at 8:29 pm #
  26. I love Jujyfruits!  A friend of mine, a dentist, loves them too, but not for the same reasons I do!  He likes them because they pull people’s fillings and crowns off and he has more work to do—-sort of like what happens with Christmas candy breaking teeth.  Me, I just like them because they taste good, although I’ll have to admit, I’ve had to see my friend a time or two because of the Jujyfruits!

    Comment by Mark on 7/27/10 at 7:56 am #
  27. Never liked Jujyfruits—they actually made me throw up as a kid in the 50s, and I haven’t eaten them since. Jujubes, however, are a different story! They were my all-time favorite movie candy. I can still remember the box: long and white, with the Heide symbol prominently displayed. Yes, they were hard as bricks, but that meant the actual eating process took longer and was more enjoyable! I loved the dark red and green ones the best. Today’s Jujubes are way too soft for me and way too bright. Why do things have to change?

    Comment by Rod Labbe on 11/05/10 at 5:57 pm #
  28. I am looking for a pillow or some kind of novelity that has the Jujube insignia on it. I want it for a 3 year old little girl with special needs whose her name is Julia and they call her Jujube. Any ideas.

    Comment by Paula Helmlinger on 11/13/10 at 5:46 pm #
  29. I love Jujubes! The harder the better. I buy about 3 or so boxes a week from Wallgreens. I’m addicted. Just learn to eat them. I chew them into little pieces with my front teeth. I’m hooked!

    Comment by Dean on 1/18/11 at 2:15 am #
  30. I have been searching for Hydit licorice candy for years.  It used to be sold by bulk in 5 & 10 cent stores in my youth. It’s sweet, hard, and
    ridged. Similar to Sen-sen but larger and sweeter.  About 10 years ago a company began selling it again by the bag and I was in heaven…for a while…can’t find it anywhere.  When I mention it to people my age, they haven’t ever heard of it.  I’m not crazy.  Can you help???

    Comment by Don on 2/07/11 at 2:25 pm #
  31. I bought a box of Jujubes yesterday since I hadn’t had them since I was a kid.  I’d forgotten the flavors (and they don’t list them anywhere on the box, at least not that I can see) so I was puzzling over the fact that the orange and purple ones tasted floral, not fruity (I was expecting orange to be, well, orange, and purple to be grape).  They did quickly become my favorite flavors, though.  I couldn’t quite place the orange Jujube flavor, and thought it was rose until I read this entry.  (I was still trying to figure out what flavor purple was before I read this. Still thought it was grape for some reason).  I do kind of wish the rose was still in there, if only because I’ve always wanted to try rose candy.

    Comment by MysticalChicken on 3/10/11 at 7:04 pm #
  32. Best candy ever! No joke!

    Comment by Taylor on 4/18/11 at 8:55 pm #
  33. I use to love Pastilles.  They were black hard licorice.  I can’t find them anywhere.  Can you tell me where I can find them.

    Comment by Carol DeNuzzo on 8/24/11 at 12:01 pm #
  34. I use to love Pastilles.  They were black hard licorice.  I can’t find them anywhere.  Can you tell me where I can find them.

    Comment by Carol DeNuzzo on 8/24/11 at 12:01 pm #
  35. Picked up a box of Jujyfruits yesterday, I’m addicted. I like how they are harder than Dots but not too hard, good texture. Anyway, I found a single weird shape, with a darker than usual red color, the shape looks like a little boy/girl (or someone in a hazmat suit, lol). I’ve never seen that before. Does the company put random shapes occasionally in there? I’ve been eating these for years and never have seen that.

    Comment by bkbirge on 10/07/11 at 9:05 am #
  36. I used to like both Julyfruits and Jujubes a lot. But ever since Farley and Sather’s took over Heide products they changed them. Both used to have a nice clear sheen on them. Farley and Sather’s sheens all chewy products with the same sheen and I think it has an after taste. Also they’ve softened the Jujubes. Plus the last purple ones I had tasted like soap. Sorry to see something I really liked changed just because Heide sold out. Well their other chewy candies out there.

    Comment by Matt McLaughlin on 11/04/11 at 7:51 pm #
  37. Just a follow up to my question about the random shape (2 posts up). I contacted F&S and they were very nice, sent me a couple coupons and told me that the equipment they use gets used for several different lines and probably another candy got in there by mistake. They said they try hard to make sure they do the changeovers completely but sometimes a stray one gets through. I asked which candy it was from and they didn’t want to say except that it sounded like it was a fruit candy from another branded company that they manufacture for.

    Comment by bkbirge on 11/07/11 at 7:46 am #
  38. I loved Jujubes as a child, especially the orange and purple ones. I recently saw them for sale and bought a box. The red ones don’t taste the same, but the other colors do. I quit smoking at the first of the year and these little candies have become a lifesaver, because they take so long to eat.

    Comment by ilona sherratt on 2/15/12 at 10:42 am #
  39. Growing up in Vancouver in the 70s and 80s, we had JuJubes (not JujyFruits etc), often made by Dare. These were soft yet chewy, fruity, and really filling. The black ones were slightly more ‘dry’ than the others. Colours available were, and are: red, orange, yellow, green, black. The shapes are linked to the colours: red strawberries, orange orange segments, yellow pineapples(!), green ‘dots’ and black upside down jelly moulds.

    We would sometimes buy a generic version at a chain of supermarkets called Overwaitea (!) where their product code was ‘604’, just like our area code. We can’t get these over here in England, sadly, but my sister brings a box or two of Dots from Connecticut every now and again. JuJubes were excellent, didn’t get sticky or stale (because they were never around long enough). Looking at the back of the most recent pack of Original DareJubes I notice that they are made in Kitchener, Ontario.

    Comment by dickon on 7/15/12 at 1:53 am #
  40. Ah,Jujyfruits.  Use to get them all the time going to Sat. movies as a kid. Buy them now because I really like them.  What I have found, as someone stated above, too many black and hardly any green. As I sit here counting them, there are two green (lime, did prefer the spearmint which are my favorite)ten red, six orange,15 black, and four yellow.  The box has been open for a week. Where’s the “green”?

    Comment by K.Thornton on 10/29/12 at 12:57 pm #
  41. I am also addicted to jujubees, was when I was younger and discovered I still am.  I wish they were hard like they use to be.  They take forever to eat, which is good.  I eat them while at work, it prevents me from gouging on other food.  Never pulled a filling either.  Love them!

    Comment by lovecandy on 11/03/12 at 4:11 am #
  42. I am sooo upset I bought a box of jujyfruits. And to my surprise there was100% black jujy. I dont mind some black but this was to much.

    Comment by Michelle Bacon on 1/21/13 at 6:12 pm #
  43. is there a way to soften stale jujyfruits. Unfortunately I haven’t been able to figure out how to determine whether the box is fresh or stale

    Comment by Mitch Miller on 1/29/13 at 5:31 pm #
  44. I too hate the stale (super hard to chew) Jujyfruits.  I recently tried putting them in the microwave for about 5 secs.—worked pretty well!

    Comment by Mark Cook on 2/26/13 at 4:48 pm #
  45. Does anyone remember the sister candy to Jujyfruits call “Berries”? Same size candy, but amazing spice flavored assortments - clove and some other flavors. Also made by Heide I believe, perhaps Mason. My favorite of all time. And I am just sick that I can’t find them after all these years unlike the other ones still being made. If anyone has a lead on where to get them please write here!

    Comment by Phil G on 3/12/13 at 7:00 pm #
  46. I recently stopped at Sweetie’s Candy in Ohio. Their unbelievably huge store has every type of candy imaginable, including a wide variety of nostalgic candy. If the candy is still made, they have it!
    I picked up a large box of Jujubes, a favorite of mine growing up. I was disappointed to find that they were not the same as what I distinctly remember. The old Jujubes were clearer and softer in color, smaller, and as hard as a rock. But…I still loved them. The flavors are different as well.
    The original company, Heide, sold it to another company, that currently makes them. However, they were not permitted to duplicate the old recipe. Why????? I am so sad. I miss my old JuJu’s.

    Comment by Candygirl on 8/09/13 at 7:42 pm #
  47. I like Jujubes and appreciate the fact that a serving (as indicated on the box) is 120 calories and includes 46 pieces! You’d haver to work really hard to gain weight on Jujubes.

    Comment by Bart G on 8/20/13 at 1:51 pm #
  48. Does anybody know where I can get an original recipe jujube somewhere in the world?

    I like the hard clear flavorful recipe of the old jujube

    Comment by Lawrence Moderno on 11/02/13 at 3:21 pm #
  49. I grew up next door to the Heide’s in Martinsville, NJ. (Andrew and Elanor) They were a kind, if a bit aloof couple; they kept an apartment in NYC and had a three car garage where they kept their three Mercedes Benz automobiles.  I’m not sure if it was changes in the industry or bad management, but once Andrew retired and Phillip took over the company went downhill and had to be sold.  It’s worth noteing that both Andrew and Elanor died the same year the company was sold (perhaps she died in early 1996, but very soon after Andrew)

    Comment by Andy Gerber on 1/28/14 at 2:03 pm #
  50. I’ve been eating jujubees since I was in diapers im 20 now and everytime I see a box I grab it they don’t las me but 45 minutes if you know how to eat them you would all enjoy then you don’t just open the box you tear a one inch hole in the end and pour a small amount into you mouth then suck on them after a little while you can put them between your molars and roll them around like someone else here said and they actually are very fruitful when you need them groups at a time

    Comment by AusteN on 1/26/15 at 3:40 pm #
  51. I am looking for the original recipe to make jujube candy. I want the Original one, hard and teeth sticking. Does anyone know how to make them?

    Comment by Fritz on 2/27/15 at 7:14 pm #
  52. I’ve been eating juju bees for a lifetime now at it was my favorite candy until recently. I’ve noticed it tasting more like stale dots. It’s now gummier than ever and I’m quite disappointed in the new softer texture of it. Could you please bring back the old jujubees? This softer texture of it is purely disgusting.

    Comment by Jada Bell on 3/08/15 at 4:21 pm #
  53. I too, have been eating jujubes forever.  They downsized the boxes and many of them were not glued closed properly.  Now I too have noticed that they are much softer.  I just bought some today.  They were so soft that they all stuck together in one big clump.  They actual came out of the box that way.  I hate to say it, but it might be my last.  Too many changes and not for the good.

    Comment by Denise D on 3/26/15 at 3:24 pm #


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