Tuesday, July 24, 2007
Jujyfruits & Jujubes
I’ve always loved Jujyfruits, but probably for the wrong reasons. I never particularly enjoyed eating them, but they’re stunning to look at.
What’s particularly odd about Jujyfruits is that they’re less fruit flavored and more vegetable-oriented: asparagus (which I always thought was a little corncob), banana (the one that says Heide), grapes, pea pod, pineapple, raspberry and tomato (which I thought was the bottom of a bell pepper or just a flower). The shapes, further, have nothing to do with the flavors and are randomized so that all shapes come in all flavors.
And the flavors? Lemon, Lime, Cherry, Orange and Licorice. (Kind of like Chuckles which are also made by Farley’s & Sathers now.)
At the end of the last millennium, a customer survey revealed that the original spearmint green Jujyfruit was not popular enough and was replaced with lime. I rather miss that ... I liked being able to get a licorice and a spearmint candy in one package. Jujyfruits are rather soft when fresh, though not quite as soft as Dots in my experience. They’re chewy and pretty flavorful, though lacking in any tangy notes, it’s all sweet. They’re sticky and can leave big hunks congealed to the sides of molars. I really like the licorice one, which has very nice anise notes and a very clean flavor.
Candy Wrapper Museum has a nice image of an earlier version of the Jujyfruits box, which I much prefer. The current box is rather, I don’t know, primitive looking. (Keep clicking around at the other old Heide products there at the CWM, quite fun to see they had a Good & Plenty knock-off called Hi-D-Ho that were also pink and white.)
A little more history: The Heide company that invented the Juju candies was started by Henry Heidi, a German immigrant in 1869. The company introduced Jujyfruits and Jujubes in 1920. Heide continued as a family run company after Henry Heide died and was then run by his son Andrew and his grandson Philip. But in 1995 they sold out to Hershey’s. Hershey’s then sold Heide (along with their other famous candies Red Hot Dollars and line of gummis) to Farley’s & Sather.
While the Jujyfruits have remained relatively unchanged over the years, the Jujubes have gone through some substantial changes.
According to the Food Network show Unwrapped, the difference between Jujubes and Jujyfruits is really only that Jujubes use Potato Starch instead of Corn Starch as their primary thickener. Add to that, Jujubes are “cured” longer, so they’re firmer.
When I was a kid, Jujubes were always hard as rocks and only a fool would try to chew them. (We were all fools back then. Of course the cool part was to soften them up enough to chomp down and glue your teeth together ... what fun!)
The Jujube that both the Jujyfruits and Jujubes are named after is a little tropical berry that really has nothing to do with the candy, it was probably just a romantic sounding name and in the early part of the last century many candies tried to adopt such exotic names. Both candies actually used something called Ju-Ju Gum at one time as an ingredient (it’s similar to many of the other vegetable gums like Gum Arabic, Acacia, Agar or Guar).
Today Jujubes are a little softer, kind of like stale Jujyfruits. They also have a bit more range in their flavors which are: Lemon (yellow), Violet (purple), Lilac (orange), Lime (green) and Cherry (red). So they’re basically little floral pastilles that are slightly soft. (Think of them like the Grether or Doolittle pastilles.)
I haven’t had them in years and was actually rather pleased with them. I don’t think I really need a box of 6.5 ounces, a little tin filled with an ounce or two might do me for a week. All of the flavors, even the fruity ones, are rather delicate and floral. I wish they did still make the spearmint ones (but it’s okay if there’s no rose in there, I think two flowers is enough).
They’re just lovely to look at and because of their durable and inert nature, I feel fine leaving them sitting out on my desk without worrying about anyone eating them or them getting any staler. If you do find them inedible, a fun craft project is to stick an ordinary sewing pin through them and use them as push pins!
Overall, neither are candy I’m likely to buy or consume, but it was fun to revisit them and I’m glad they’re still around and have their ardent admirers.
POSTED BY Cybele AT 7:10 am
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.