Monday, January 23, 2006

Jelly Belly in the News

I saw this article today about Jelly Belly chairman, Herman Rowland.

It’s an interesting profile of the man, who is of course a little unorthodox. I’ve found in my reading and research that most candy folks are a little unusual in one respect or another.

image The saddest thing mentioned in the article though is that Rowland is now a diabetic, which must be especially difficult for a sugar candymaker (instead of one that makes chocolate which is often better tolerated by diabetics). Other interesting notes in the article is the recent announcement that Jelly Belly is opening a factory in Thailand. What’s surprising about this is that the factory will make candy only for non-American venues. The Jelly Belly factory in Fairfield, CA, will continue to supply America will Jelly Bellys even though it’d be cheaper to take the factory overseas and not be subject to America’s backwards domestic sugar regulations.

The way Nestle is getting around the American sugar problem is they’re manufacturing most of their candy in Brazil and importing it.

The other announcement in the article is that Jelly Belly will be introducing new flavors at the Winter Fancy Food Show in San Francisco. I got to taste the newest one, Pomegranate, when I was at the factory last month, I’m not sure if that’s one that’s getting its new release now. (It’s still not on the website.)

Finally, JellyBelly.com just relaunched late last week with an all new site. The navigation is much improved over the old one which had some things that I wanted buried in submenus. But I’m a little annoyed by the height of the header graphic/menu (which means more scrolling for main content even on my big screen, but then again CandyBlog.net readers probably do a lot of scrolling, too). The other sad thing is that they have these great downloadable desktop images but nothing new for January. But the news section includes info about their new company store and they’ve filled out their section on visiting them at these locations. The cool thing about visiting an official Jelly Belly store? They offer their comprehensive tasting bar. Never get a Jelly Belly you don’t like again.

POSTED BY Cybele AT 2:35 pm Tracker Pixel for Entry     Jelly BellyJelly CandyUnited StatesNews

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