Wednesday, November 21, 2007
Hotel Chocolat Crostini Fruit & Nut Slab
For at least a year I’ve been reading about Hotel Chocolat on Chocablog. The products seemed inventive, if a little over the top. But the company story, the fact that they’re bean to bar and pride themselves on sourcing their chocolate ethically is pretty compelling. While I love many of the fair trade chocolates that I try, I really want some chocolate candy sometimes.
Hotel Chocolat contacted me a couple of months ago with the news that they were opening a webstore in the US. So I could get my own taste of their product line. At first they offered to send me a sample package with their Peepsters, which were little slabs of chocolate with items mixed in. For some reason that wasn’t possible and they up and sent me the Crostini Fruit & Nut Slab and a bag of Macadamia Turtles. (Neither of these items are available on their website.)
The American website focuses on images of folks with great skin using chocolate as seduction (probably successfully since by the time you get to the Christmas chocolate there’s one image that shows the “couple” with a small child). Their products seem designed to entice with sensuality and abundance. Instead of teensy pieces with cute little images molded into them or imprinted on the top, Hotel Chocolat goes whole hog with clear plastic packages that show off vast real estate of chocolate. Images on the website reinforce this with couples sharing bites of bars of chocolate larger than their head.
While the marketing of their products doesn’t quite mesh with my demographic, I am certainly interested in quality and flavor/texture combinations. I also enjoy innovative styling and packaging.
The Slab of Chocolate comes in a black paper package with a clear plastic front and a carrying handle (though be aware that the package opens on the bottom ... so reseal it completely before swinging it around). A little longer than a size of A4 paper, this is a substantial piece of chocolate. Clocking in at 500 grams (17.5 ounces) the abundance is a selling point.
This beefy slab had some uneven distribution of the mix-ins. It includes: cranberries, sultanas, crunchy crostini, almonds and hazelnuts. (You can see in the photo that the corners are sadly lacking in inclusions. While this gives it an artisan quality, it also meant that sometimes I had to break off more pieces in order to get to the ones with the “stuff.”
At first I was disappointed that they sent me milk chocolate products, but this is pretty dark milk. According to the package it’s 50% cocoa solids and 20% milk. It has an authentic milkiness to it (none of that powdered dairy tastes). It’s middle of the road as chocolate flavors go, not terribly complex, just good chocolatey-chocolate. My candy dream! A nice melt, not too sweet and a good complement to the tangy sultanas & cranberries. The hazelnuts were great, the almond slivers were few and far between but the crostini were fun when I encountered them.
The retail on this product is $25 plus shipping. Not too bad for an upscale chocolate bar.
But wait a second ... these aren’t American-style turtles. There’s no caramel in there. Just a macadamia nut at the center and some crisps in the milk chocolate. The whole thing does look rather like a turtle though.
After I got over my resistance to them because of the name, they were fun. The same high cacao milk chocolate, a good bit of crunch and then the fresh macadamias. (I would probably opt for another nut in the future though.)
I’m certainly curious to give some of the other Hotel Chocolat items a try, their gift packages look especially interesting. (They’ve timed their launch for the winter Holidays.) I don’t know if I’d buy the slab though, it’s an awful lot of one thing and I gravitate more towards variety when trying a new brand. It’s certainly an impressive looking gift though! The shipping box was great, nicely packaged for the warmish weather, I have to mention that because some companies just don’t “get” how to ship chocolate products to Los Angeles.
The package says that the product is suitable for vegetarians and is alcohol free.
More on the Hotel Chocolat expansion into the US market here.
POSTED BY Cybele AT 9:36 am