Monday, September 04, 2006
(Free) Nestle Chocolatier Line
They’ve introduced a new line of baking products with higher cocoa content than their usual products: Nestle Chocolatier. They have chocolate chips in 53% and 62% cocoa solids, baking pieces (chunks in 53% only) and baking bars. Their new website offers some pretty decadent dessert recipes to make full use of the purported smooth chocolate experience the higher quality product is supposed to offer. (There’s even a Molten Chocolate Cake which I suppose you’re free to use any other brand to make.)
The bars and pieces will retail at a slightly higher rate than most of us are used to (I like to buy my chips on sale for, oh, about $1.29 a bag) but they have a viral marketing plan in place where you can get coupons good for free merchandise by getting people to click on their link. Basically, you join up and then put the link on your blog or maybe in a food chat forum.
You (can’t click here) and help me earn some coupons to give the full line a try (and sign up if you want to join the bandwagon to earn your own free item coupons - you get a coupon for every 25 unique clicks). If you don’t want to get into that whole viral marketing thing, I completely respect that, but I wanted everyone to know up front what I was up to.
UPDATE: They shut off new signups yesterday. Apparently they didn’t understand how quickly this stuff spreads and they’re retooling.
UPDATED UPDATE (10/17/2006) - The M80 campaign was pulled completely. I’ll have more later but I would rate this as a “debacle” as viral marketing goes.
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.