Monday, September 18, 2006

Flippin’ Fudge

One of the things I’ve always struggled with when evaluating fudge is that it’s so unappealing looking (I have this problem with toffee, too). You usually just buy it in lackluster chunks and then you have to figure out how to slice it up and how big is a serving supposed to be? How do you close it back up without the edges getting crusty?

Flippin’ Fudge contacted me a few weeks ago to tell me about their new fudge and I was kinda skeptical, mostly because I really didn’t want to take photos of amorphous lumps of sugar and chocolate. Well, when it arrived, I realized that Tim & Liz Young at Flippin’ Fudge has figured out how to make fudge look great.


First, the box it came in. It was a white lidded corrugated shipping box that had the logo on it, you open it (easily, not with a lot of struggle) and inside is the smaller box padded by some confetti colored packing shreds.

The real treat is inside, each piece of fudge is individually wrapped in a royal purple/magenta piece of foil and labeled with the flavor.

All the fudge has a very good “bite” to it. It’s soft without being limp, firm without being chalky. None of it is particularly sweet right out of the gate, instead the chocolate flavor predominates and there’s less milky mellowness to it.

Dark Secret - a plain fudge but with a bit more of a chocolate kick. The fudge itself is smooth and dense, without being the slightest bit sticky. It’s missing that crystalline crumbliness that I kind of like in cheap fudge, but where that’s lacking the signs of bad fudge you’ll find lots of flavor.

Wake Up Call - coffee and chocolate, what could be better in the morning? This was a nice mellow chocolate fudge, but I never really got the coffee flavor kick out of it. It had a slightly more acidic bite to it, but no really smokin’ coffee to wake me up.

Skippy’s Surprise - a layer of chocolate fudge, a layer or peanut butter fudge and then another layer of chocolate fudge. The peanut butter is ultrasmooth and creamy and has a strong roasted nut taste. A little kick of salt and you’ll be searching the assorted box for more of these. Very satisfying.

Fuzzy Bubble - this is peach champagne fudge, and I’m sure lots of folks think this is a good idea, but I just have to exempt myself from this one. I really don’t care for mixing peach with chocolate for some reason and this fudge is no exception.

Citrus Shot - It’s a rich orange, with more essence to it than tart juicy taste. I’ve always loved the combo of orange and chocolate. This could be kicked up a notch, but it’s still wonderful.

Toffee Crunch - A nice salty hit with a buttery smell and taste of caramelized sugar mixed in with the chocolate.

Island Retreat - Coconut and chocolate is a great combo. If you like Mounds bars but don’t want to be bothered with all that actual coconut to chew, is a great option. All the flavor is there, that sort of floral fragrance, nutty bite and of course the chocolate smoothness to wash it down. It seriously made me think of summer and walking around the boardwalk in Wildwood, NJ.

Overall the fudge is very different from what I’m used to. I looked over the ingredients and noticed that they all have

peanut butter in them, and I suspect that that’s what gives it the ultrasmooth texture

(I emailed with Tim and he said that there’s no peanut butter in the non peanut butter flavors, so his secret of how he makes it so smooth is his alone) without adding the milky-sticky texture that sometimes turns me off.

I did all this without looking at the price so as not to color my judgement one way or the other. The standard mixed box that I got is 12 ounces and contains 16 pieces. It costs $20.00 but the larger 28 piece assortment (about 21 ounces) is a better deal at $32. The site is well laid out with a good variety of product combinations and you can calculate the shipping before you check out, but all shipping is done through FedEx, which can cost a pretty penny for overnight but the ground shipping isn’t too bad.

(Not tried: Berry Nuts which is Raspberry & walnuts - it sounds awesome.)

UPDATE 10/14/2006 - you can win a $50 gift certifcate!

Name: 16 Piece Variety Pack of Fudge
  • 10 SUPERB
  • 9 YUMMY
  • 8 TASTY
  • 7 WORTH IT
  • 4 BENIGN
Brand: Flippin' Fudge
Place Purchased: samples from Flippin' Fudge
Price: $20.00
Size: 12 ounces
Calories per ounce: 120
Categories: Chocolate, Toffee, Nuts, Peanuts, Coconut, Coffee, United States

POSTED BY Cybele AT 6:59 am Tracker Pixel for Entry    

  1. Sounds really good.  Too bad they don’t offer any kind of nutritional information on their website.  Did the packaging come with any?

    Comment by Nicole on 9/18/06 at 9:03 am #
  2. Cybele's avatar

    They do have the full nutrition specs on the packages, which surprised me (I’m abreviating most of it here):

    Serving Size: 2 pieces (43 grams)
    Calories: 180

    Total Fat 11 g (17% dv)
    Sat Fat 5 g (25% dv)
    Trans Fat 0 g
    Cholesterol 10 mg (3% dv)
    Sodium 60 mg (3% dv)
    Total Carb. 22 g (7% dv)
    Fiber 1 g (4% dv)
    Sugars 19 g
    Protein 3 g

    Vitamin A 2%
    Calcium 6%
    Iron 4%

    Comment by Cybele on 9/18/06 at 9:07 am #
  3. This looks delish!  I will have to track some down, for sure.

    Comment by julilla on 9/18/06 at 9:22 am #
  4. I think the packaging is really nice.  The packaging and the site both bring a great sense of fun to the product.

    Comment by william on 9/18/06 at 9:49 am #
  5. I hate fudge because it’s all different and you never have any idea what you’re getting yourself into.

    Comment by cas on 9/18/06 at 11:21 am #
  6. Sounds good.  I usually only like peanut butter fudge that’s homemade.

    Comment by Dave on 9/18/06 at 2:39 pm #
  7. I’ve always thought fudge was one of those candies that suffers when it’s not homemade. Commercial fudge can mimic the flavor, but can’t quite capture the freshness (one of the key components of really good fudge)of the homemade stuff.

    Comment by M on 9/18/06 at 3:27 pm #
  8. Oooooo! Thanks for sharing the nutritional info Cybele! grin

    Comment by Sera on 9/18/06 at 5:15 pm #
  9. Cool, imagine how good some of them would be cut up small and used in muffins or cheesecake bases.

    Comment by GTO on 9/19/06 at 1:13 am #
  10. It’s too bad they don’t seem to sell the individual flavours, because I’d like to try the orange. I just don’t want to spend $20 + shipping and get a bunch of flavours I don’t really want (though I’m SURE I’d eat them-and that’s a problem) besides.

    Oh well, I can make my own orange fudge. I’ll just add some Triple Sec and some orange essence to my usual recipe.

    Comment by Bruce on 9/19/06 at 4:26 am #
  11. I enjoy fudge so much.  I definately think I will have to try this.

    Comment by Chocoholic on 9/19/06 at 4:35 am #
  12. It does sound good. I did notice that you can buy the individual flavors on the site…maybe it was just added.  The traditional pack sounds yummy to me!


    Comment by Dale on 9/19/06 at 5:32 am #
  13. Citrus Shot and Toffee Crunch both sound delightful!

    Comment by Tricia on 9/19/06 at 8:31 am #
  14. Cybele's avatar

    Just so everyone knows, Flippin’ Fudge is now running an ad here on Candy Blog. He submitted the ad before I posted my review (which says good things about their confidence level with their product).

    Comment by Cybele on 9/21/06 at 8:31 am #
  15. What a nice surprise to receive a box of Flippin’ Fudge after a very busy day? I had just settled down to relax with a cup of coffee when I received my first box of Flippin’ Fudge.

    My first impression was a feel of excitement as I opened the beautiful wrapped box. There was a very nice gift card inside. As I lifted the bright orange tissue there was 16 pieces of beautiful wrapped fudge in purple foil with a silver label on top indicating the 8 different types of fudge.

    My first selection was the Fuzzy Bubble which had a subtle taste of champagne and peach and a very smooth texture. I then went for the Island Retreat which was very good, but I think I expected a lttle more coconut flavor. I had to control myself with the other flavors until the next day. The fudge with the coffee was a good way to unwind for the day…...why didn’t I have a glass of wine instead?

    I have spread the flavors out over several days and after tasting them all, I think my 2 favorites are the Berry Nuts and Skippy’s Surprise. The Citrus Shot and the Wake-up Call were in for the running also. Overall, they were all very good…..not too sweet or rich as most of the other typical fudges.

    Thanks Tim and Liz for a Flippin’ pleasant and exciting surprise. It was Flippin’ good.

    Comment by Clara Carnes on 9/26/06 at 8:07 am #
  16. Cybele's avatar

    Clara - did you order a box because of this review? How did you hear about them?

    Comment by Cybele on 9/26/06 at 8:16 am #
  17. Yes, someone close to me had read your review and ordered a box for me. It was a very pleasant and tasty surprise.

    Comment by Clara Carnes on 9/26/06 at 9:42 am #
  18. Wow - what a great looking range.. might have to dip in and try!

    Comment by Matt on 3/08/09 at 5:06 am #
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