Tuesday, June 12, 2007
There are many surprising things about Circus Peanuts. In fact, everything is so incongruous that there’s nothing that’s not surprising. That’s how jam-packed full of nonsense they are.
They’re shaped like peanuts, big big peanuts in the shell. But they’re orange in color. The orange color bears no relationship to the flavor, banana. And why even call them Circus Peanuts? Because they’re jumbo sized and you might feed them to an elephant ... come on, that’s a serious stretch.
They’re one of the most enduring candies in the United States, made first in the 1800s. Kind of like the Candy Corn of marshmallows, no one really knows when they started for sure. Except in the case of Candy Corn where many companies have tried to take credit, no one really bothers to try to brand Circus Peanuts. You don’t even see a TM after the name! No one knows the history of Circus Peanuts because everyone is so confused by them that they wouldn’t even know where to begin.
Don’t worry, I’m not going to clear much up. We can all continue to live in blissful mild confusion (and perhaps irritation that so many niblets of corn are wasted on so many Circus Peanuts).
Circus Peanuts are made by at least four different companies in the United States: Brach’s, Melster, Farley and Spangler. Melster, based in Wisconsin makes more than Brach’s & Spangler put together, though often you don’t see them packaged under the Melster brand, they’ll be done for grocery stores and drug store chains or maybe just found in bulk. In this article from 2003, it turns out that Spangler alone makes nearly 4 MILLION POUNDS a year. What? Who the heck is eating all these ... or are they just used as decoration or perhaps packing materials.
Circus Peanuts are shaped like peanuts, usually light orange/peach in color and banana-flavored. When fresh, a bag of Circus Peanuts can smell more like fingernail polish remover. When stale they can smell like, well, nothing at all. The artificial banana flavor must be some volatile compound that evaporates when exposed to air or perhaps a fierce stare.
Technically they’re a marshmallow: they’re sugar, corn syrup (and/or high fructose corn sweetener) and gelatin with some color and flavor thrown in. The gelatin helps the whipped sugar keep its foam. But instead of being extruded as most marshmallows are, these are molded, which might explain some of their density. Because of the high amount of corn syrup in them, they’re rather moist when fresh and can become stale and pretty firm. They’re not quite smooth in texture like most marshmallows, instead there’s a bit of graininess to them. The look like they’re made of fine porcelain of terra cotta. They can even make that clinking sound if you wait for them to get very stale.
I have bought Circus Peanuts before, usually when I find them ridiculously on sale, like 25 cents for a 10 ounce bag. Then I open the bag, get woozy from the fumes and remember why I don’t hang out in nail salons. Then I eat one or two and curse myself for buying them. Later I’ll find myself sneaking into the bag and eating them one or two at a time. When eaten with other candy or salty treats like popcorn, they’re not so bad. (Try Twizzlers or Cheetos.) Not a ringing endorsement.
If there’s one thing to be celebrated about Circus Peanuts it’s that they led to the creation of Lucky Charms. A General Mills team was charged with creating a kids cereal in only six months. So they sat down with everything available to them, from Cheerios and Wheaties to a bunch of candy from the store shelves (apparently that’s what a kid’s cereal is made from). They put bits of stale Circus Peanuts (now called “marbits” in the industry for marshmallow bits) in a sugared Cheerios and everyone loved the idea. A cartoon mascot and bit of Americana was born. So if you find yourself stuck with some extra Circus Peanuts, perhaps chop them up and throw them in your breakfast bowl.
Some brief facts:
Other thoughts around the ‘net:
POSTED BY Cybele AT 7:08 am
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.