Monday, January 24, 2011
Candy Blog goes to Europe: ISM Cologne
ISM Cologne is the world’s largest confectionery trade fair. For over forty years it’s featured the best in European candy and biscuits (cookies). About 1,500 companies from 70 different countries around the world come to display their wares to buyers, wholesalers and brokers.
I’ll be attending this year, with a full press pass to cover the show. The show lasts four days, starting Sunday, January 30th to Wednesday, February 2nd at the 4th largest convention hall in Europe, Kolnmesse. The exhibits cover more than one million square feet. (I’m bringing good walking shoes.)
I’m really excited to go to Germany, which has such a rich and varied tradition of candy. They have such a wide array of confectionery traditions, from their invention of the Gummi Bear, traditional devotion to dairy milk chocolate and marzipan and globally known brands such as Ritter Sport, Haribo and Kinder (part of Ferrero).
My journey will begin in Amsterdam, where I plan to spend three days checking out the local licorice and chocolate scene. Then I head to Cologne via ICE (high speed train) on Friday. I’m hoping to spend a day before the show starts visiting local German stores to see how and where candy is sold to get a sense of how confections fit into daily life in comparison to North America. Cologne is also home to the Chocolate Museum, so I plan to get a world-class education on chocolate.
Posting may be a little lighter here for the next ten days or so, but after I get home with my lovely samples and photos, I’ll have lots to share.
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.