Sunday, January 30, 2011
Candy Blog at ISM in Cologne Day 1 Update
After day one of ISM, the international Sweets and Biscuit Fair in Cologne I have no handy, condensed update.
I am officially overwhelmed, and if you know me and my ability to take in candy, you’ll understand how huge this thing is.
That building up there is filled with candy. There are 10 halls and 6 of them are taken with candy displays. I went through about two halls on the first day and it took me at least 90 minutes to just get my bearings. I don’t speak German, though I understand it pretty well for the basics and at least can read some of it. But I’m never prepared for the overwhelming crush of a big show like this.
I’m on the look out for trends, but it’s hard to spot because it is such an international fair and the companies and products are so specific. If there’s one trend I can spot it’s that every country makes it’s own version of the same thing. You like Chupa Chups? There are 20 other regional versions of them around the world made by other companies. Same goes for Mentos and of course things like Caramel Wafer Bars.
I’ll leave you with a photo, as I prepare for my second day:
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.