Thursday, January 18, 2007
American Value Chocolate Bars
I’ll save you from skimming to the end of the review. Yeah, that holds true in the case of American Value bars.
This is a long thin Milk Chocolate bar that clocks in at a respectable 1.4 ounce portion and mentions the price of “4 for a Dollar every day” in a ghastly yellow logo in the corner. The label couldn’t possibly be less compelling if you gave me a version of Microsoft Word 95 to make it in. The package says nothing to recommend it, it doesn’t get our hopes up, it doesn’t lend any expectation to the experience.
Inside the package things get a bit better. It looks like a chocolate bar (and the ingredients reveal it’s real chocolate as well). It smells a little nutty and a little like chocolate. Sweet and less that ultra smooth, it’s a passable chocolate bar to give a child that isn’t very finicky, has a short attention span or perhaps you don’t like that much.
Since the bars are rather attractive (probably more so if you don’t leave it at the bottom of your bag when traveling) I would be comfortable recommending this bar for craft projects like Gingerbread Houses in the style of mid-eighties cubicle farms.
Though the Milk Chocolate bar was plain, it wasn’t pretending to be anything it wasn’t. The Four Finger Wafer Bar is a KitKat clone. Instead of the simple declaration of the contents that the Milk Chocolate bar has, this one says that it’s “Crisp Wafer Fingers Covered in Smooth Milk Chocolate.”
Oh, now they’ve raised my expectations. I’m expecting some smoothiness and some crispiness.
The wrapper features more design than a lowly word processing program could handle. This does not make it any more attractive. It’s not your monitor either, there’s a strange green cast to the package as well.
There are, in fact, four fingers. They are, in fact, crisp. They do not taste like KitKat fingers, and there’s nothing wrong with that. These are a bit less flaky and light. Looking at the ingredients I see that maize flour (corn) is used instead of wheat flour of a Hershey’s or Nestle’s KitKat. I actually rather enjoyed the malty corn flavor of the wafers. However, the chocolate here was funky. It had an odd flavor to it, kind of like a new car smell.
This bar was made in the UK (the Milk Chocolate bar was made in the USA). Taquitos.net has a few of the other Dollar General candies reviewed. I get the sense that Dollar General just subs out the manufacture of all of their candy - the Rocklets they sell under their own name are made by Arcor in Brazil, this four fingered bar in the UK and the milk chocolate bar in the US ... so you wouldn’t expect them to be so consistent.
POSTED BY Cybele AT 6:12 am
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