Sunday, January 1, 2006

Adora Calcium Tabs

Happy New Year’s Day! Here’s a special review of an item some of you may be eyeing as part of a resolution to eat healthier.

I’m one of those people who believes that you should eat what you want and try not to compromise on it. If you want chocolate and you’re on a diet, instead of obsessing over what you can or can’t have, have the chocolate, but in moderation. Maybe walk an extra mile or something to make up for the indulgence. But denying yourself just makes you want that thing all the more and of course less satisfied with what you end up with. A chocolate yogurt will never be the same as a chocolate mousse. This is the way I live my life. And you’d think from reading this blog that I weigh over 200 pounds, but I don’t. I actually have a fair bit of self control because I allow myself indulgences and savor them. (I’m also, probably, blessed genetically with a good metabolism and of course I do remain active.)

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It’s nice to think that sweets can be nutritious and I’m grateful that good news is coming out about nuts and chocolate not being as evil as once thought. I have no illusions that Pixy Stix will ever be a healthy choice. They can make candy healthier by choosing good ingredients, like eliminating trans fats. What I question is fortifying regular candy with things in order to make them more healthy. Sometimes it works: the grapefruit pastilles I like have vitamin C in them and of course it’s nice to get a boost of fiber from my regular Mounds bar (well, it’s not fortified with it, that’s just the wonder that is coconut). When adding a vitamin or mineral to a treat though, it’s important not to spoil it what we liked in the first place. 

Adora is calcium fortified chocolate. It comes in two flavors, Milk and Dark Chocolate. They’re like thick coins of chocolate. They smell nice and are certainly pretty. I bought a bag of the dark chocolate tabs and they gave me a sample with the milk chocolate tabs to try as well. At first it was rather nice, sweet chocolate ... but as it went along it tasted, um, dusty. If you chew it, you can definitely hear the grain on your teeth. This was a dry gritty grain like that stuff the dentist uses to polish your teeth. The weird thing is that I’ve eaten a few of them now and they’re not all like that. The milk chocolate one was very sweet, but no grain at all until the very end. Some are pleasant and the grain is barely noticeable, and other times I have to wash it down with water or a few crackers. If I were to buy these and use them regularly, I’d definitely go for the milk chocolate one, even though it probably has less of the antioxidant benefit, you’re going to be more likely to eat them.

It is generously fortified though:
Vitamin D…...Vitamin K….Calcium
100IU….......40 mcg…......500 mg
25%............50%............50%

They recommend at least one tab a day and no more than three as overconsumption of calcium provides no additional benefit.

I have to give Adora credit. They have a good website with lots of information and points to some good resources about bone health and the importance of Vitamin D.  The thing is, I think I can eat these every day as a supplement, but I’m never going to feel like it’s a treat. So they would just become an addition to my regular candy consumption, not replace any portion of it. It doesn’t quite rise to the “Calcium the gourmet way,” but I could probably eat one of these every morning or evening. I will, however, finish the bag I have. If they come out with other varieties, I’ll be interested to try them. The good news is that Adora is reforumlating the dark chocolate ones to be less grainy, so if you purchase them now, you’re likely to get a more pleasant product. (I’ll update when I get a hold of the new ones.)

UPDATE:

Ed of Thompson Brands (the maker of Adora) is offering all CandyBlog.net readers a free sample of both the milk & dark chocolate tabs. Just send your name, address and other contact information to them with “CANDYBLOG Sample” in the SUBJECT to the following email .

I’m also going to get some to try the new formulation and will report back.

UPDATED UPDATE: I got the new samples! (Thanks Ed, that was fast!). I have to commend them for smoothing out the chocolate, especially on the dark ones. There’s still a trace of grainyness, but the overt gritty feeling is gone completely. I’m still not going to mistake these for a piece of candy, but the aroma is really pleasing and of course the boost of calcium for my aging bones (yes, my birthday is in a week). They are MUCH better tasting than the Viactiv chews I’ve tried (both the calcium ones in chocolate and the vitamin ones in fruit), so if taste is something that will help you keep up with taking a supplement, this might be the way to go. I’ve upgraded the rating from 6 out of 10 to 8 out of 10.

Name: Adora Calcium Tabs
    RATING:
  • 10 SUPERB
  • 9 YUMMY
  • 8 TASTY
  • 7 WORTH IT
  • 6 TEMPTING
  • 5 PLEASANT
  • 4 BENIGN
  • 3 UNAPPEALING
  • 2 APPALLING
  • 1 INEDIBLE
Brand: Thompson Brands
Place Purchased: Factory Store in Fairfield, CA
Price: $7.99
Size: 210 grams
Calories per ounce: 30 calories per 7 gram tablet
Categories: Chocolate, United States

POSTED BY Cybele AT 12:00 pm Tracker Pixel for Entry    

Comments
  1. Thanks for the accolades and review. As you mentioned towards the end of your review, we have indeed reformulated the dark chocolate version, to make the experience more enjoyable. As a thank you to both you and your readers, we are extending free samples of the NEW dark version and the milk versions to you all.

    Please send your name, address and other contact information to us with “CANDYBLOG Sample” in the SUBJECT to the following email address:
    .(JavaScript must be enabled to view this email address)

    Enjoy and here’s to a nutritious and delicious 2006!

    Ed Main
    Marketing Manager
    Thompson Brands

    PS: Suggested Retail is $6.99 for about a two week supply of calcium supplements (30-ct bag). Many retailers may choose to discount this price and the fluctuations you will see on the market are due to their pricing decisions.

    Comment by Ed Main on 1/03/06 at 10:03 am #
  2. I sent in for my sample today!

    Comment by :: jozjozjoz :: on 1/05/06 at 12:49 am #
  3. I just ordered a sample today…

    Comment by Karen Jones on 8/04/06 at 10:33 am #
  4. I would like to try a sample of your milk chocolate
    calcium w/vitiam D, please.  Thank you.

    Comment by debra on 3/15/07 at 1:41 am #
  5. Cybele's avatar

    Debra - please contact Adora directly to order. (I removed your personal info.)

    Comment by Cybele on 3/15/07 at 5:18 am #
  6. Thank you to everyone for your interest in Adora Calcium!  Due to overwhelming demand, along with the challenge of sending samples in the summer heat, this program is dicontiuned as of May 2007. If you would like to place an order for Adora Calcium we will ship your order with ice packs for a very reasonable shipping cost. Order at http://www.adoracalcium.com.

    Comment by Michelle Traub on 6/18/07 at 4:54 am #
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