Launched on August 1, 2008 and running to July 31, 2009, Tootsie Roll Industries is challenging customers to solve the long time mystery—“how many licks does is take to get to the center of a Tootsie Pop” for a chance to win $50,000.

Simply visit http://www.askmrowl.biz/ to enter the sweepstakes. At the end of the 12-month sweepstakes period, a winner will be randomly drawn for the $50,000 prize.

To sweeten the prizes, Tootsie Roll Industries will conduct monthly random drawings throughout the sweepstakes period and award five winning entries 27lbs of assorted Tootsie Roll candies.  A complete set of rules, helpful hints and prize information is available at http://www.tootsie.com. 

Full rules here:
http://www.askmrowl.biz/rules.html