LINDT & SPR?NGLI ANNOUNCES CONSUMER PROMOTION TO CELEBRATE LAUNCH OF DEDICATED LINDOR TRUFFLES WEB SITE
Web site to Feature Online Game Giveaway with a Variety of Chocolate Themed Prizes for Consumers This November
Stratham, N.H. ? November 3, 2008 ? Lindt & Spr?ngli, the world?s leading producer of premium chocolate, today announced the ?Do You Dream in Chocolate?? Giveaway.? The consumer promotion celebrates the launch of its new Lindor Truffles? dedicated Web site, LindtLindorTruffles.com. The new Web site features an in-depth look at the history and heritage behind Lindt?s iconic smooth-melting creation and for a limited time, will feature the ?Do you Dream in Chocolate?? Giveaway? offering consumers a chance to win a variety of premium chocolate and indulgence-themed prizes.
Running online from Sunday, November 2nd, 2008 through Saturday, November 29th, the ?Do you Dream in Chocolate?? Giveaway ? will award daily chocolate prizes to players that guess the lucky Lindor Truffle and offer a coupon for a discounted Lindor Truffle purchase for all entrants. Daily game players will also be entered for a chance to win weekly indulgence packages, which may include a spa gift certificate, a trip for two to New York City, two round trip airfare tickets to anywhere in the USA, a lifetime supply of chocolate and more. Additionally, one grand prize winner will win the ultimate chocolate lover?s dream ? a trip for two to Lindt?s hometown of Zurich, Switzerland.
?Originally crafted by the Lindt Master Chocolatiers using a secret recipe and the finest ingredients, the Lindor Truffle is Lindt?s signature premium chocolate creation,? said Thomas Linemayr, chief executive officer and president of Lindt USA. ?We?re thrilled to celebrate this iconic product through the launch of LindtLindorTruffles.com and the ?Do You Dream in Chocolate?? Giveaway.??
For more information on Lindt?s Lindor Truffles or to enter the ?Do You Dream in Chocolate? Giveaway ?, please visit http://www.LindtLindorTruffles.com.
Founded in 1845, Lindt & Spr?ngli is a global leader in the premium chocolate category, offering high-quality products in more than 80 countries. Lindt & Spr?ngli operates eight production facilities in Europe and the United States and employs 6,300 worldwide. Lindt USA operates more than 100 retail stores throughout the country and maintains wide distribution through extensive retail and wholesale channels. For more information on Lindt, visit http://www.lindtusa.com.