Monday, May 1, 2006
Sometimes I think that I’m neglecting some of the best candy in the world just because it’s been around forever. Sure, CandyBlog is here to help me and you expand our candy horizons, but that doesn’t mean that we need to cast aside our tried-and-true friends. Like Reese’s Peanut Butter Cups.
So I decided to revisit these old friends, and of course include whatever new and funky versions are out there.
First, there’s the classic Reese’s Peanut Butter Cup. It got its first commercial media blast with a campaign in the 70s that featured two people - one eating peanut butter from a jar and the other eating a chocolate bar. They would collide and the chocolate bar would end up in the peanut butter and the chocolate eater would complain, “You got peanut butter on my chocolate!” The peanut butter eater would complain, “You got chocolate in my peanut butter!” Then they’d both taste it and it’d be pure love. Cue the jingle ... Two great tastes that taste great together, Reese’s Peanut Butter Cups.
There ain’t a thing wrong with this candy. It’s simple and pure, the combination of two strong flavors. A milk chocolate cup filled with a slightly crumbly, dense peanut butter with a little salty kick. The proportions are spot-on. Enough milk chocolate to lubricate the sticky, thick peanut butter. Enough salt to balance the sweet chocolate. As candy goes, it’s not even as bad for you as you might think. Yes, half the calories come from fat, but for your 220 calories you’re getting 4 grams of protein and 1 gram of fiber. Show me a nutrition bar that does that and tastes this good. Okay, maybe there are some. Show me one that costs $.75!
The Reese’s Double Chocolate was an oddity. First, let me say that Hershey’s has chocolated a couple of candy bars lately with good results. I liked the York Peppermint Truffle Pattie and the Almond Joy Chocolate Chocolate. So I was thinking this could be similar by adding a bit of fudgyness to the center.
What it did was mute the flavor of the center. I don’t know how else to describe it. It didn’t taste chocolatey, just less peanut buttery but just as dense and creamy. It’s not offensively bad and if there were no regular Reese’s around I wouldn’t be adverse to this, but it seems kind of unnecessary. It’s like someone said, “I’d like a less peanutty Reese’s” and this is the result.
I understand the rationale behind the Extra Smooth & Creamy, after all, the center of a Reese’s Cup does have some peanut texture to it. There are people out there who like creamy peanut butter and those who like chunky. The change in texture definitely changed the dynamic here. It made it ultra dense and actually melded a lot of the flavors together. The chocolate didn’t seem distinct from the peanut butter; the sweet didn’t seem distinct from the salt.
The latest addition to the Reese’s line is the Reese’s Caramel. The promotion for this new cup is all over the place. It seems like a natural extension of the candy cup and I was more than willing to entertain the notion that it would work. The commercials and even the packaging suggests that it’s flowing, gooey caramel that’s easily distinguished from the other primary ingredients - peanut butter and chocolate. It’s not. I mean, I could detect a bit of additional sweetness, and if I took the cup apart the caramel by itself had a flavor, but it just wasn’t distinctive enough to play with the big hitters - chocolate and peanuts.
Also, it suffers from some mess issues. Sometimes I’ll take a bite of my candy cup and set it down and do something at my desk and then have another bite. That’s not really an option here. Eventually the caramel will come flowing out. Sticky, sticky caramel. Maybe as a miniature I’d be more happy.
The White Chocolate Reese’s is not for me. But I’m not saying it’s a bad bar, it’s got a nice balance and for white chocolate, it uses real cocoa butter so it has a buttery, creamy quality. The saltiness of the peanut butter and the sweetness of the white chocolate balance well, but it lacks a dark and intense punch that the milk chocolate can provide. I reviewed this previously.
(NOTE: As of early 2008 this product is now called White Reese’s, as it doesn’t use real white chocolate with cocoa butter. It is not as good as it used to be, sweeter and with a waxier mouthfeel.)
As if all the iterations of the classic cup of peanut butter inside chocolate isn’t enough, they messed around with proportion and portion. Witness the Big Cup. Below, I’ve illustrated the size difference of the regular Reese’s Cup and the Big Cup.
The regular cup is approximately .75 ounces, the Big Cup is 1.4 ounces (basically double).
I’ve mentioned this before, but there’s something to be said for proportion. But it’s not just the amount of chocolate and the amount of peanut butter, it also has to do with proximity and how it blends in the mouth. There’s too much peanut butter here! However, if you’re a peanut butter lover and are looking for a bigger peanut punch, this might be for you.
The Big Cup with Nuts seems to understand the idea of “unique selling proposition”. It’s a cup but with whole nuts in there (well, maybe they’re peanut halves)! What’s nice is that the nuts have room to spread out, instead of being crammed into the flatter regular cup. The nuts have a great crunch and really seem to set off the ultra-peanutty butter. These have also been released in a miniature version, but I’m not sure how well that’s going to work (I haven’t seen them in stores yet).
Like its smaller brother, the White Chocolate Big Cup features white chocolate made with cocoa butter, not hydrogenated tropical oils. It smells like Easter and benefits from the bigger proportion of peanut butter. It’s still not appealing to me, though, but slightly better than the regular sized version.
The Reese’s line is certainly not limited to “cups” and I think I’ve reviewed most of the other items in the line: Reese’s Bites (soon to be discontinued), Reese’s Cookies, FastBreak, Reese’s Sticks, Nutrageous, Reese’s Snack Barz, Reese’s Pieces Peanut, Reese’s Easter Eggs (two versions).
I could have held this review until I got a hold of the other new Limited Editions: Inside Out (which I think they’ve done before) and Fudge plus the Dark Chocolate Miniatures, but by then there’ll be something else on the horizon and this post will be REALLY long. I didn’t rate the candies individually but I give Reese’s a 9 out of 10 as a candy expression of peanut butter. There are some real misses in their line of candies (see previous reviews) but the new items like the cookies and of course the tried and true miniatures keep the average well above average.
Like KitKats and Reese’s Peanut Butter Cups, there are a lot of different versions of Pocky, and I’ll probably never get through all of them. Luckily this one came in a smaller package.
This petite sized box is about one third the size of a regular box of Pocky, which is fine for me when I’m still experimenting. Pocky Caramel is the same bland cookie/pretzel stick this time dipped in a white-chocolate-style caramel-flavored coating.
What was oddest about the flavor of these was not that it tasted like caramel, and it did, but that it tasted rather like orange. Like a nice orange creme brulee. I have no idea how this was achieved, but I found it rather nice. Even though there was a strong powdered milk flavor to the whole thing it didn’t feel grainy or fake-tasting. They were rather sweet through and probably too sweet for my tastes as Pocky goes, but I’m starting to think that Pocky should make a combo pack that has little packets of different flavors in it so you can mix it up. Maybe eating a Chocolate Pocky and Caramel Pocky together would be tasty.
Sunday, April 30, 2006
Looks like Hershey is revamping its marketing plans which will include some trims to its current product line.
I’ve been enjoying the limited editions, but I’d like them to give some of the items more of a chance or perhaps think them through before putting them out. I guess I have some other expectations when it comes to mass produced candies, and one of those is consistency of availability. While it’s okay to have something that only comes out once a year (like the various Cadbury Eggs), it’s kind of a shame to build up a fan base and then dash their hopes.
Frankly, I’ve got better things to spend my time on than writing letters of support to candy companies to get them to make a limited edition part of their permanent repertoire (I know, you’d think that’s all I do all day). My continued purchase is my vote. If the line isn’t profitable, then sure, you’re well within your rights to get rid of it. But if they reason you’re trimming is because it’s not profitable enough or just to make the balance sheet all fit on one page, well that just seems odd. But there’s a reason I’m on this side of the keyboard and not in the boardroom. I really haven’t a clue what it takes to run a multi-national conglomerate like Hershey.
Saturday, April 29, 2006
I didn’t do a very good job of finding a lot of stuff at the end of Candy Season with the post-Easter sales. I think I did much better on the post-Valentines front and here’s one of the items I picked up at that time.
I’d never heard of Stephany but the side of the box said “always the perfect gift” which must also mean, “always the perfect after holiday bargain.” Though the box had hearts on the outside, nowhere did it say Valentines Day or love or anything like that, so I thought it could just be their regular design. It also had a smart little label that said that the candy was good until June 1, 2006!
Inside the box were four pieces of almond toffee covered in chocolate and rolled in crushed almonds. The chocolate was thick and sweet and the toffee hard but with a good toothsome cleave to it. The toffee had a good salty bit to it and the chocolate far outweighed the toffee in sweetness. The ample nuts were good and fresh.
What was also nice was the price and the fact that I could get something from Colorado (what is it about Colorado and toffee?) at my local Target.
But I guess the big news here is that Stephany’s Chocolates is no more. They closed down their factory and retail stores about 10 days ago according to news reports. I considered not posting anything at all about this candy, but I figured I bought it and took a photo and then ate it, I may as well document it so that other candy fans will know what happened.
Friday, April 28, 2006
I picked these up last December and have been munching on them.
There are some things that I really like about Scharffen Berger chocolate, but few of them have to do with taste. I like the idea of them. I like their design aesthetic, I like their vibe, I like their factory. I, unfortunately, don’t care much for their chocolate. Of course there are exceptions, such as the Chocolate Covered Cacao Nibs, it just goes to show, you can’t judge all products by their brand.
Try as I might, I just can’t like their plain chocolates.
Extra Dark 82% Cacao - yes, it’s very dark lookin’ stuff. Lustrous and glossy, it has a nice snap and a strongly chocolatey smell. The immediate burst on the tongue is an astringency that just sucks you dry. There are some anise notes and even some basil all laced with an unpleasant bitterness. The chocolate itself is smooth but very sour. It’s great for making sauces though and this is the stuff I used at Thanksgiving for making a hard sauce for pecan pie.
Mint 62% Cacao - really, really minty. No, seriously ... you’ll take a bite and look at it the little bar and wonder why it even resembles chocolate. Kind of sweet, there’s a strange smoky quality to it that doesn’t really go with the mint.
Semisweet - after tasting the Extra Dark, this was more than semisweet, it was very sweet. It’s got a very strong woodsy base to it that reminds me of cedar. It’s slightly grainy, like the sugar isn’t completely emulsified with the chocolate or something. There is only the slightest indication of the acidity and astringency of the darker chocolate but it does have a hint of black pepper that I find very nice. Still, the mix of sweet, butter and chocolate flavors just isn’t right for my palate.
Milk Chocolate 41% - again with the tartness. Even the creamy dairy notes are missing, it’s smooth but it’s missing the fullness of flavor. There are lots of flavors at work here, but none of them particularly chocolatey.
Mocha - the coffee notes here are well rounded and feel much more honest than most coffee chocolates that I’ve tried. But it’s not as smooth and has both the acidity of the chocolate and the coffee that just combines in a way that in a way is tasty, but keeps me from eating a lot. But really, why would I want to keep buying a chocolate just because I don’t want to eat it that much?
I know I send some pretty mixed messages when it comes to Scharffen Berger. I raved about the Chocolate Covered Cacao Nibs, but I don’t like the chocolate that they make them into. I can’t explain it, so I’ll just let it be what it is.
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