Tuesday, May 16, 2006
A couple of weeks ago there was quite a buzz in the sweets blogosphere ... everyone was talking about the new M&Ms Pirate Pearls. I was looking everywhere for them: Toys r Us, Ralph’s, Von’s, 7-11, Jon’s, RiteAid (x2), Target, Long’s and even Best Buy. I finally found them at a different 7-11.
Pirate Pearls are just a white chocolate version of M&Ms with a special theme for the release of the new sequel, Pirates of the Caribbean: Dead Man’s Chest. M&Ms did this last year with the final movie of the Star Wars saga and made dark chocolate M&Ms (which I saw at the RiteAid that didn’t have the current remix).
Before I go on to talk about these little morsels, let’s talk about what White Chocolate is and isn’t. It used to be that the phrase white chocolate meant nothing at all. It was any solid white or light confection that candy makers wanted. But in 2004 the American candy industry agreed on a series of parameters. At least 20% cocoa butter (by weight), at least 14% milk solids and at least 3.5% milk fat and less than 55% sweeteners (sugar).
Some argue that white chocolate doesn’t deserve the chocolate name, but it seems kind of silly. What makes a hunk of chocolate special is the fact that its base is cocoa butter. You can’t make a chocolate bar without it. Remove the cocoa butter and you can’t call it chocolate. So if you use cocoa butter as a solid for another confection, you should be able to put the word chocolate in there somewhere (but qualified of course).
So, the M&Ms Pirate Pearls are real white chocolate. The first ingredient is sugar but the second one is cocoa butter followed by skim milk, milkfat & soy lecithin.
As you’ve already figured out, after searching a ten stores I found them. And what was frustrating is that I almost missed them. Inside the display box there were several packs of Almond M&Ms ... yes, the packaging is quite similar - beige with blue and brown highlights.
Honestly, the package design is a mess. There’s a strange picture of Johnny Depp with a treasure chest of pearls and the Green M&M standing near him (but not interacting) with a little voice bubble, “Now I’m sweet AND rich!” Up in the corner above all this is the Pirates of the Caribbean logo.
Inside the package, things are far more consistent. The candies are shiny and have soft and appealing colors: white, pale yellow, peach and aqua. A few are cracked. I never experience this with regular M&Ms and I chalk it up to the fussiness of the white chocolate. The M&Ms also feature cute little imprints in pirate themes. A pirate ship sporting a large M on the sail, a skull with a little ‘m’ as the teeth or a spyglass.
Within the standard crunchy sweet shell there was white chocolate. Sweet, sticky ... so sweet it makes your throat hurt white chocolate. Now, recently I went and spoiled myself for any future in loving regular white chocolate by eating a Green & Black White Chocolate bar, so you can imagine my disappointment. They’re creamy, but they taste more of powdered milk than vanilla.
I’m not completely blown away by them, but I’m not repulsed or angry that Mars is giving them a go. I actually think a mix of these with some peanut, regular and dark chocolate ones might be tasty. But all on their own, well, they’re giving me a headache. I’ve eaten the whole package and have a second that I think I’m going to give away, if that’s any indication of my affinity for them.
There are three other products in this movie-tie-in which are basically recoloring of the standard M&M Milk Chocolate, M&M Peanut and M&M Minis (which change colors). The Pirate Pearls package is slightly lighter than the M&Ms Milk Chocolate, which are 1.69 ounces ... these are 1.5 ounces.
So, who else has tried them, and do you want them to keep white chocolate M&Ms on the menu?
Here are some other reviews: CandyAddict, Chocolate Obsession and Nicole at Slashfood reviews the Australian white chocolate M&Ms.
Monday, May 15, 2006
Here’s a fun new added feature for CandyBlog.net! I’ve started mapping candy using Frappr.
If you’re not familiar with Frappr, it’s an interactive map creator that uses Google’s maps and the ability to create custom “pins” with photos and info.
I’ve added about a quarter of the posts made so far here at CandyBlog to the map - you can find places near, explore places you plan to visit or just see where your candy comes from. I’ll be adding lots more as the weeks go on, but I thought I’d give everyone a sneak peek!
You can roll over each little pushpin on the map for a photo and name of the company. I’ve categorized them into factories, stores and tours, so you can find places that you can actually visit. Each callout for the location includes a link back to a post here on CandyBlog for more information about the company, tour or candy.
You don’t have to be a member of frappr to use the map (I’m not asking you to divulge where you live ... this is just for you to browse.) At the moment it just covers the United States, but I’ll slowly expand to other countries as they’re supported by the system.
I couldn’t resist picking this Pocky up last week when I was in Little Tokyo. I promised myself that I wouldn’t buy any candy because I already have a huge backlog, but everyone kept saying how good the Almond Crush Pocky is.
Each of the four little silver/clear pouches hold six sticks, which is a nice portion size - a little under 3/4 of an ounce. The nutrition label says that three packets is a portion, but I’ve been pretty happy with a single packet at a time.
The snack smells like freshly made waffle cones. Sweet, a little caramelized, a little nutty and thoroughly chocolatey. The chocolate is rich and dark and has a nice glossy sheen. The almond bits aren’t really that noticeable as a distinct crunch, but they provide a good bit of texture (and a whallop of protein - there are 2.5 grams of protein per ounce). The slight sweetness and crisp of the biscuit stick pulls it all together and keeps me munching all the way down to the uncoated nubbin.
The ingredients on these don’t list any hydrogenated fish oils, but the last ingredient on the list is MSG (monosodium glutamate), which is a little disappointing, but caused me no ill effects. The sodium content overall for this snack is high though - at about 220 mgs per ounce.
All that aside, it’s not too sweet, it’s not too dry, it’s not too bland. It’s just right.
See all the other Pocky posts here.
Sunday, May 14, 2006
I’ve been working on a list of Frequently Asked Questions for CandyBlog, but I’m sure there are plenty of Frequently Unasked Questions as well.
What would you like to know about CandyBlog? Post something here in the comments section and I’ll add it to the FAQ to be posted late this week.
Regular candy reviews continue as usual below.
Friday, May 12, 2006
This weekend is the Sweets Expo in Toronto, Ontario, Canada. It’s a consumer trade show and fantasy destination featuring sweets, candy and confections a-go-go.
Sadly, I’m not there, but happily one of CandyBlog’s regular readers, g, is there and covering it all on a special blog: Sugarholic.
Check it out ... she’s already had her first chocolate experience since arriving in Toronto and the show doesn’t start until tomorrow!
Jealous? Fear not, there will be another Sweets Expo this summer in Montreal and this fall in Vancouver. I’ve never been to Vancouver ... hmmmm.
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.