Saturday, July 9, 2005

Wilbur Buds

Name: Wilbur Buds
Brand: Wilbur
Place Purchased: Phone Order from Factory
Price: $26.99 (plus shipping)
Size: 5 lbs (that’s $5.40 per pound)
Calories per ounce: 162
Type: Chocolate

I’ve mentioned my favorite chocolate before, it’s Wilbur. Wilbur is made in a small town in Pennsylvania, Lititz, a scant 27 miles from the more famous Hershey. Wilbur, in fact, predates Hershey and even has a version of the kiss, known as the Wilbur Bud (which was also introduced several years earlier than the Hershey Kiss).

The Wilbur bud comes in milk or semi-sweet chocolate and is pure simplicity. It’s just a large chocolate chip, with a little curl on top and a molded bottom that says Wilbur. What’s great about the Wilbur buds is that they are incredibly smooth and creamy. Where Hershey and Nestle chocolate has a slight grain to it, Wilbur has none, it’s pure chocolate smoothness. The milk chocolate is European style, so those who are fond of Cadbury will appreciate it’s milkyness. The semi-sweet is bold, with a strong cocoa taste, complex and slightly bitter but melts easily on the tongue. Part of this explained by the cocoa butter content. I know a lot of people are into this movement of 70%+ cocoa solids, but besides the smoky flavor of chocolate, what sets it apart from all other candies is cocoa butter. Cocoa butter is one of those rare fats that is solid at room temperature and liquid at body temp. The more cocoa butter, the more melty the chocolate.

So knowing all that, it should come as no surprise that I would go to such lengths to purchase said chocolate. A few weeks ago I called up the factory order line and got a five pound box. After all, it’s the best deal. And I have a wine fridge to store it in through the hot summer months.

One of the big things about chocolate is that there are two kinds: there are candy chocolates and savoring chocolates. Wilbur, for me, falls into both categories. Because of the high cocoa butter content (only 50% cocoa solids) it’s more snackable but the creamyness makes it wonderfully rich. I love eating these with other foods, too. It’s great in a homemade trail mix for hiking where you mix in some dried fruits (cranberries, apricots or raisins) and nuts (almonds, hazelnuts or cashews) and some pretzels. When I’ve got a stash, I usually keep a small bowl of them around at all times.

Rating: 9 out of 10 (if I could find it easily it’d be pure 10)

POSTED BY Cybele AT 9:57 am Tracker Pixel for Entry     CandyReviewWilburChocolate9-YummyUnited States

  1. What other sizes do they come in?

    I think five pounds, for me, would be very dangerous.

    Comment by russ on 12/31/69 at 4:00 pm #
  2. Cybele's avatar

    On their website they offer them in lots of different sizes. Mostly 12 oz or so, or a simple one pound bag. I figure if I’m paying for the shipping, I may as well make the most of it.

    Their chocolate covered nuts are divine as well ... try the triple coated almonds.

    Comment by Cybele on 12/31/69 at 4:00 pm #
  3. Woo Hoo! I just heard you on the radio. You sounded GREAT! But beware PETM (People For the Ethical Treatment of Marzipan) might be mounting a backlash! smile

    Comment by Will on 12/31/69 at 4:00 pm #
  4. Cybele's avatar

    In my own defense, they did edit that a bit. Well, not the part that I didn’t like marzipan, but that I love almonds, it’s just the amaretto-ish flavor or marzipan that I don’t care for.

    Of course I can hardly quibble. They edited it very nicely so that there was far less hemming and hawing on my part. I sounded downright snappy.

    Comment by Cybele on 12/31/69 at 4:00 pm #
  5. Hi, also caught your interview on NPR , which brings me to your site. It’s great ....My childhood nickname was ” Candy Crazy “, so there !!!Keep up the good work

    Comment by Booboo on 12/31/69 at 4:00 pm #
  6. What a great site!! I’d never heard of Wilbur chocolate before—can’t wait to try. Thanks!

    Comment by Anonymous on 12/31/69 at 4:00 pm #
  7. I love Buds. In fact, “Buds” is what we called Hershey Kisses when I was a kid, or “Buzz,” before we were capable of pronouncing the real word. They are great. Vermont Country Store ships them when the weather’s cooler.

    Comment by Rantor on 12/31/69 at 4:00 pm #
  8. I’m originally from Lancaster, PA, just a few miles from the Wilbur Chocolate Factory in Lititz. Every time my parents and friends visit, I ask them to bring Wilbur Buds; it’s the best chocolate in the world! I’m so fond of it I’ve now shared it with colleagues and they’re addicted to the dark chocolate buds.

    Comment by Rachel on 12/29/05 at 9:22 am #
  9. I was born about 15 minutes from Hershey, so I blame my chocolate addiction on them and say that the wind must have been blowing in my direction that day.  Having been raised in PA, I’ll never know how I never heard about Wilbur Buds until seeing a FoodTV segment one day.  On my last visit, we made a special trip to Lititz and got some.  It wasn’t hard at all to switch my loyalties to the Bud.  We ran out, so I’m making the call to place my order right now!

    Comment by Stevie on 1/16/06 at 1:35 pm #
  10. Just bought a bag of dark choclate buds from Reading Terminal Market.  Delicious, especially when you have monthly visits!

    Comment by Nerdnoir on 2/15/07 at 3:40 pm #
  11. the last time i ordered some Buds, i also got one of their Milk Chocolate Crisp bars.  it beat the pants off of Hershey’s Krackle and Nestle’s Crunch.

    Comment by Stevie on 3/01/07 at 7:14 pm #
  12. Indeed, I think you can Order these from the Vermont Country Store. Luckily, I live only 10 or 15 minutes from their Rockingham Store, so I think I might go and sample these for myself (if they still sell them. I hear they’re better than Hershey’s.

    Comment by Sara Em on 10/27/08 at 5:43 pm #
  13. I’m gald to see this on the web, I’ve been a huge fan of Wilbur ever since my dad started working there about 25 years ago.  I try to expose as many people to the richness that is Wilbur.  I’m still savoring a few bags of the stuff form my most recent visit last month.  Keep enjoying the stuff and keep my dad employed, lol

    Comment by Ryan on 2/28/09 at 4:45 am #
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