Monday, July 2, 2007
Twix is one of the most popular candy bar brands in the country (and mighty popular in Europe, to boot). About 43 million are sold each year (source). There are quite a few different versions and limited editions that have come and gone over the years.
It was kind of an odd process. I submitted an email through the Contact page on the Twix website and two days later I got an email (referencing Peanut Butter M&Ms, which really confused me, because if I asked a question about PB M&Ms, it had to be over a year ago when I was trying to find out if they still made Crispy in the States) with a reference number and their toll free hotline. I called the number and gave them the number and they confirmed that there will be no more Peanut Butter Twix once supplies currently in stores and warehouses run out. (This would be the appropriate time to pick up a box at your local grocer when they go on sale for three for a dollar and then sell them for $2 each on eBay.)
The only difference between these two products is the cookie in the center. The original Peanut Butter Twix has a vanilla cookie (like the regular Twix) while the new PB Twix has a chocolate cookie (like the Limited Edition Twix Triple Chocolate).
This is how I feel about this bar ... it’s trying too hard.
I got a hold of the classic Peanut Butter Twix and did a side by side comparison.
I like the Peanut Butter Twix, not a lot, but enough to finish the bar on hand. The peanut butter is definitely the main attraction here. The bar isn’t very sweet and the cookie gives it a nice texture without doing much else. The chocolate, well, keeps things together.
The Twix looks the same from the outside. The cookie isn’t quite as crispy and satisfyingly crunchy. The peanut butter seems to be lost in the Hydrox-style cookie (no, not Oreo, I’m saying Hydrox for a reason). It all tastes like bad frosting. Not like peanut butter, not like chocolate. It has a nice salty balance and isn’t too sweet, but it just doesn’t have much going for it as a candy. I hate to say it, but when I eat this, the word that comes to mind is unctuous. I mean this in both senses of the word ... it’s kind of oily and it’s also kind of insincere and smug.
Now, if you’re a Twix fan, you’ll probably want to ignore everything I’ve written here. I’ve never actually cared much for Twix. Sometimes I’ll eat a miniature as a reminder to myself that I really don’t like them. I don’t know why. All the elements seem like a good idea. Is it just me, or do Twix always become a melted mess in your fingers too? I don’t have that problem with most other bars.
If you’re a fan of the traditional (and you should really try this one before you go getting in an uproar) then you should probably call Mars or send them an email to let them know how you feel.
POSTED BY Cybele AT 6:50 am
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.