Thursday, September 17, 2009
Trader Joe’s PB & J Bar
Last year Trader Joe’s introduced what I think was their first original candy bar. The Lumpy Bumpy Bar did not live up to my Trader Joe’s expectations (and they rarely disappoint me).
This year they have the new PB&J Bar which features peanut butter, milk and dark chocolate and raspberry jam.
The box is hot pink with eye-numbing blue & orange text. It in no way reflects my expectations for what’s inside. Again, I think it’s some sort of medicated soap or analgesic.
Like the previous bar, it’s much smaller than the box (well, I can’t name a candy bar that isn’t smaller than the volume of the packaging) - the box is 4.5” long and 1.5” high & wide. The actual candy bar is about 3 inches long and about 1 inch high. But then, you know, it was easy to get back into the box after taking the picture.
But still, what is it?
The bar is quite interesting to look at, though I couldn’t figure out where the dark chocolate is ... maybe there’s a slim layer between the jelly and peanut butter.
The peanut butter is quite dark and has a deep roasted flavor. It’s not terribly sweet and of course is not only salted but has little bits of potato chips in there for additional texture and salt.
The bite of the bar is interesting. The peanut butter has an easy give, but the jelly bottom layer is quite firm. However, it is very jelly like in that it doesn’t stick to the teeth like gumdrops do. The flavor doesn’t come out right away, there is a berry note, but it isn’t until I chew it up that I got the nice, deep jammy raspberry flavors (seedless).
The two ounces felt like quite a lot of food, and I actually ate the bar in two sittings - 1/3 when I took the photo and the other 2/3 while doing the review. The calorie total is 300, a smidge more than I like in a single portion.
Since there are no other readily available bars like this, I give it high marks for filling a niche. I’m definitely more likely to pick it up over the Lumpy Bumpy ... but there are so many other items at Trader Joe’s that I prefer, I’m not sure it’ll ever happen.
POSTED BY Cybele AT 9:41 am
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.