Monday, November 10, 2008
Trader Joe’s 100 Calorie Chocolate
They come in two varieties: 100 Calorie Milk Chocolate Bars and 100 Calorie 70% Dark Chocolate Bars.
There are only five in the box, which I’m guessing means these are weekday treats. Priced at $1.99, on the surface it sounds like a decent deal for 3.17 ounces of chocolate that’s from Belgium. But you know what? Belgium is not a factory, it’s not a company, it’s not a brand. It’s just a country. Just because the country has a great history and a good reputation for producing good chocolate doesn’t mean that just because it’s Belgian that it’s better, or even good.
I have gripes with the packaging. First, the bars themselves are 4.75 inches long and 1 inch wide. But the wrapper is inexplicably 6.5 inches long though the box is just shy of 6 inches, so the little ends have to be tucked over in order to fit. The box is simply too big and useless. It could be half the size. Think of how much more shelf space they’d have.
After I got over the insane box and mylar wrappers, I had a small pile of chocolate bars (that traveled nicely intermingled in a zip lock bag with me).
The Milk Chocolate is made from 34% cocoa solids and 18% milk solids, leaving by my guess about 45% or more “sugar solids.” All my jests aside, the ingredients look impressive: real vanilla and for some reason they mention that they use beet sugar.
I liked the shape of the planks, easy to break into pieces for sharing or bite easily without melty crumbs.
The chocolate is silky and sweet. The chocolate flavor isn’t intense but pleasant. The dairy flavors were limited to an ordinary background complement of caramel notes ... no strong powdered milk element here.
It’s not like this is diet chocolate, it’s no less caloricly dense than any other normal chocolate, just molded into a piece that’s exactly 100 calories ... some sort of magic number for the calorie counters. (It does make the math easier, I’ll give them that.)
The 70% Dark is a true dark chocolate which also uses beet sugar and natural vanilla. So it’s extra safe for vegans (some avoid cane sugar which can be purified using bone char).
This bar looked dark and intense, like Italian roasted coffee beans. It smelled like freshly sawn wood. The melt on the tongue was rather slow and a little chalky (as high cocoa content bars can often be). The flavors were smoky and bitter with some coffee and charcoal notes.
Though it wasn’t as candy-like as the Milk Chocolate variety, the 70% was certainly satisfying in the sense that one was more than enough for me.
I like the portion control element and the flat stick shape. I don’t think I need more than 2/3 of an ounce (well, a bit less in this instance) as a little pick me up or treat with some coffee. The price compared to Trader Joe’s other house-branded chocolate offerings though is ridiculous. Even the little 3 Packs of Belgian Chocolate bars are half the price per ounce. And then the Pound Plus bar that goes for about $3.50 brings it down even more with far less packaging (but not an identical product as those are made in France).
I don’t think I’d buy these again simply because there are better values at Trader Joe’s. The Milk Chocolate was the nicer of the two, if I was going simply by which one I ended up finishing first.
POSTED BY Cybele AT 2:11 pm
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.