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Tuesday, July 28, 2009
Storck Toffifay
The tagline “Toffifay, it’s too good for kids” is gone but the rest of their description of the candy and marketing line of All Your Favorites in One are still used. Though I doubt this is actually how they make them, this is what they say: We spin chewy caramel into a little cup, drop in a whole hazelnut, cover it in chocolate hazelnut filling and top it with a drop of delicious chocolate. The international Toffifee website lists the components with precision: I loved Toffifay when it was first introduced, though in my penny pinching days of college/grad school I could scarcely afford oatmeal & eggs and wasn’t about to pay candy bar prices for something half the weight. Then when I did start working regularly I found the partially hydrogenated oil content to be a little disturbing. So I was happy to see that the ingredients have now shifted to naturally bad for you tropical oils like palm. The individual serving four-pack is pretty hard to find, but I picked up the 15 piece tray at the local KMart. Even though the expiry was nigh (August 31, 2009) they looked pristine & glossy.
There are a few ways to eat the candy: I usually bite it in half, as I have a well-documented fascination with what bisected confections look like and of course my own tooth prints. But sometimes I like to scrape the chocolate disk off and then attempt to peel the caramel cup apart to have a really intense hazelnut & buttery choco experience.
The combination of textures, sugar & fat work extremely well for me. I think the packaging is excessive (a plastic tray inside a paperboard tray sealed in cellophane inside a paperboard sleeve) but then again it was fresh and unmarred. Sometimes the little cups satisfy me in a way that few other candies can. But I’m always hesitant to pick them up simply because they’re over $25 a pound and when I think about what sort of candy I can get for that price, I usually hold out for the higher quality stuff. I’ve always found it a bit odd that no other versions of Toffifay ever emerged. No Marzipan, no Peanut Butter, No Caramel Macchiato, no Rum Raisin. Lance at Candy Addict declared them Awesomely Addictive and Esquire magazine actually gives them an endorsement (though the text indicates it’s against their better judgment), Candy Monster pronounces them Freakin’ Adorable and Rosa of ZOMG Candy eats hers by placing the chocolate side on her tongue. Related Candies
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Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.
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COPYRIGHT NOTICEAll content (text and photos unless otherwise credited) is copyright 2005-2012 by Cybele May Please do not use my photos without prior permission directly from me, they represent what I ate in preparation for these reviews and are not to be used for other purposes. Design by Hop Studios & backend by Expression Engine
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“I have a well-documented fascination with what bisected confections look like”
No, really?
That actually look better then the picture on the box. I will give it a try next time.
Adult Stewie Griffin is known to like them.
I love Toffifay, it’s one of my favorite candies. In 1995 I moved to Las Vegas. Couldn’t find Toffifay ANYWHERE out there, though they were in abundance in Wisconsin. I did manage to get the gas station near me to order them and they still sell them now as far as I know. I’m back home in WI now and they are widely available, in four packs.
I have loved Toffifay for years and I always buy if for myself when I see it. I wasn’t able to find it for quite a few years - but I am so haapy to see it making a come-back.
I usually eat them by peeling off the caramel shell with my teeth and eating that - and then just popping the inner part in my mouth and just letting it melt until I find the hazelnnut. And then I eat that! I love that it’s chewy, then melty sweet, and then crunchy!
In response to Dave’s comment, I was watching the Stewie Griffin movie last summer for the first time, and wondered what Toffifay was. The next week I went to Hy-Vee and lo and behold, there it was! And on sale as well. (I think it was on sale for $1.25) I finally got to try it and I can’t believe I’ve wasted all these years not eating it before now. SO GOOD…!!! And it is definitely highly addictive. BTW Dave, I had never seen Family Guy, (being a die-hard Simpson fan) until my brother forced me to watch all of dvd seasons that he had last summer. Now I’m a bigger fan then he is.
Have you reviewed the new citrus skittles mix yet? I haven’t seen it on here yet. Was wondering if it’s anygood before I buy a giant bag of them (why are new flavours always only in the giant bags?)
I love toffifee! Yum. I’m from the UK and the only place you could normally find it was in the duty free shops on a ferry going to france, but now they sell in in poundland(the equivalent of a dollar store) for, you guessed it, a pound! It’s only a single tray, but even so that is extremely good value compared to the ?4 or ?5 you used to pay on the ferry for 2 trays.
I love Toffifay. I’ve been eating them since I was a kid growing up in Hong Kong. When I was little, I would stick three tooth picks at the chocolate disk so it looked like tripods an 80’s British sci-fi show. They look like buttons, mushroom caps or flying saucers.
Oh, I have loved Toffifay since the late 70’s. I used to save my spending money to buy them. Then, they were hard to find for a really long time.
Now, whenever I see them, I snap them up.
YUM! Toffifay was my favorite candy when I was a kid. I was just looking for these in Wal Mart just a few weeks ago. Unfortunately Ihaven;t been able to find them in my neck of the woods in California : (
i just finished off a box of these this morning! love the toffifay, but i can’t help but notice the store i buy them at prices this same package about 70 cents cheaper than what you paid. ow.
btw… marzipan toffifay? dear lord, that would be irresistable.
Ooooh, how I love Toffifay. I haven’t had any in a year or so, and now I have to go look for them. Thanks.
It’s sold here in the Philippines as Toffifee. My late grandmother used to love them, even though they stuck to her false teeth.
I forgot to mention in my previous post that I have seen Toffifay in Walgreens more often than not. Usually Walgreens keeps it in stock more than Hy-Vee does.
I usually get a box of these at Christmas. I love these little candies because it’s so much fun tearing them apart as you eat them. They taste so good! I buy them under Toffifee, as well. I really only buy them on sale, but I get them for about $2.50-3.00 at Shopper’s Drugmart.
Mmmm, I love these. I wait until the local grocery store discounts them to a dollar or 1.25, and even close to expiration they’re great.
oh, i’ve seen Toffifee in stores all my life and i’ve never tried it! might be the image on the box really! you make them sound delicious though, so i might try them next time :D
Thank you so much for this review! I’ve seen this in the store so many times but have never taken the time to see what they were. I picked some up today and have fallen in love! Such an indulgent treat!
Ok, I tried these for the first time tonight. I knew they’d be fine, as Storck is consistent in producing pretty tasty candies.
Also in the Storck tradition, I found Toffifay too sweet. I hate to put it this way, but it struck me as sort of an old people’s candy. That’s not exactly what their ad campaign was meant to convey, but it’s sort of appropriate. It was rich and satisfying, but I’m not likely to buy it often as it’s expensive and hard to find here.
OMG my mom loved loved loved those candies! I remember them tasting great (as a child) too! xoxo.
hello i live in ohio and i have been looking for them. i used to be able to buy them at krogers and walmart but now i cant find them any! if anyone knows can they please tell me what store they’ve seen them in thanks
Tammy, I don’t know if they have a Walgreens in Ohio, but you might try other drugstore/pharmacy candy aisles. Like if you have a CVS or Rite-Aid, I think they’re similar to Walgreens.
I love them too, if you like toffefay then you may love nutella. The candy surrounding the hazelnut is nutella or tastes like it. Just give it a try it is nutritionally the same as peanut butter. Happy Eating!
One of my favorite candies from childhood. I love Toffifay! In the Chicago area you can purchase @ Walgreens (15 pack) and at Casey’s Gas Stations (the small 4 pack I think). At Casey’s it’s pretty spendy but Walgreens has it for $2.49 for the 15 pack.
The 4-pack can be found in Wawa convenience stores in Pennsylvania and Delaware. I cannot remember a time in my life when these haven’t been available!
If your looking for Toffifay and can’t find it I used the Storck retailer locator on their website—very helpful!
I picked up some Toffifee on Saturday at a European specialty store, and it was brand new to me as Toffifee or Toffifay. I’m obsessive-compulsive about packaging items, and the packaging on the Toffifee drives me nuts when making it look the same again after removing a piece. The candy is quite tasty, which must be why I endure the packaging. Well, that and the cute box.
$25 for a pound?!?!?! I just bought that much for a little more than $6, but then again I am in Canada, don’t know why it would be cheaper here though, usually it is the other way around. We also call them Toffiffee too. Mmm, I’m chewing one as I type
Oh, Toffifay is divine! I bought some not too long ago and it was all I could do not to polish off the whole pack at once
I loved Toffifay! As kids, my sister and I would buy them sometimes but they were more expensive than regular candy. We ALL hated the commercial though. I can only find ONE from the 70’s where the parent’s sing it’s too good for kids but in the end the Dad says “But not too good for you” and hands the daughter one. Where’s the one where the old man says the It’s too good for kids part and the little boy snatches one out of his hand and yells “But not too good for me”! MAN we hated that kid! LOL Maybe it was a Saturday Night Live skit and we’re mixing it up thinking it was a real commercial?
Lol, that was the commercial! I remember it as the Dad said “its not for kids, only for grown ups” THAT MADE ME WANT IT! LOL
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