Friday, July 14, 2006
Tic Tac Bold!
There’s nothing wrong with Tic Tacs. They’re a great mint. Smooth and soft on the tongue, with a complex taste that’s more than peppermint - it has a little hint of licorice or menthol or something that sets it apart from others. Tic Tacs don’t need to be mintier. They’re exceptionally durable too and I’ve eaten plenty found at the bottom of my purse and have a box of cinnamon Tic Tacs in my car that have been there for two and half years.
But Ferrero is a little behind the curve on the whole “extreme” thing and they went and introduced Bold! Tic Tacs this year. (Come on, how long have Altoids been popular?)
So here I am with a slightly different Tic Tac. Out of the little box they look exactly the same (in fact, that photo has one of each ... can you tell which is which?). The box, however, is a lovely cobalt blue and a little more streamlined. So it’s less stackable than before.
The mint itself doesn’t seem any different at first. You pop it in your mouth and it’s lightly sweet, lightly minty. Then it starts to grow. Really, it’s a pretty strong mint, strong enough to freshen your breath with just one. See! It’s like being a low calorie mint - half the calories satisfies!
I prefer the mellowness of the classic Tic Tacs and I hope they don’t stop making them. The Bold! line also includes a Fruit version, which I didn’t bring home, but I wanted to note that the candies in there are also white. Way to confuse people! Anyway, there’s a very nice timeline about Tic Tacs on the website (there are two versions ... look at the real one).
So, if I approach this product as if I’ve never seen a Tic Tac before, these are very good. Mellow, strong and the mint certainly lasts. The packaging is nice for dispensing and a recognizable color and shape.
This product was made in Ecuador.
(As a side note, does anyone else remember Dynamints? They were sold in a horizontal clear dispenser box and were pretty much the same as Tic Tacs. Here’s a photo and here’s a commercial from 1978. They were made by Dentyne.)
POSTED BY Cybele AT 6:28 am