Saturday, November 4, 2006
The Morning Call
One of my goals when I started Candy Blog was to become a candy authority. Not that I would know everything about candy manufacturing, its history or the business end of things, but I thought I could master an area that I was interested in: Candy Consumerism.
To that end, I’ve tried to document how candy is marketed to us, where we find it, how it’s packaged, what it tastes like, trends in flavors and ingredients and of course sought the input of the readers and their opinions on the same topics.
The first inkling I got that this goal might be within the realm of possibility was my invitation late last year to attend the All Candy Expo as a member of the press. I was also featured on two radio programs and then later had another affirmation when I was interviewed for the NY Times Magazine. This week I rounded out my media and had my first TV interview.
I was contacted by CNBC for their program called Morning Call. On the day before Halloween they wanted to do a little piece on Limited Edition candies and requested me based on the New York Times Magazine column from last summer.
The big problem ... I was going to be in San Francisco on Monday because of my novel writing kick off. But this was no problem at all! The producer simply refered me to a linked up studio there.
Of course I was nervous and tried not to think too much about it. I did get a hair cut on Saturday ... mostly because I hadn’t had it cut since June. And then I spent some time practicing not flailing my hands around when I talked.
The segment on candy was going to go on a little before the end of the show which aired from 10AM to 12PM Eastern and hosted by Michelle Caruso-Cabrera with another guest, Lisbeth Echeandia (Publisher - Confectioner Magazine).
I got to the studio about 15 minutes early and had a little tea that I got from a cafe in the first floor of the building. I sat in the waiting room then about eight minutes to air the camera tech/engineer came in and got me. We hooked up my mic and stuck that thing in my ear so that I could hear the feed.
The confusing thing about doing these satellite things is that you don’t actually see who you’re talking to. So I had to go off of what I was hearing in the little earpiece. I looked at the camera as best I could, even though the content I was getting was through my right ear.
They had some little eyes on the top of the camera to remind the guests to look there. I was terrible at remembering that. There’s lots of stuff you have to remember when you’re on TV: no cussing, no ripping your shirt off, no flapping your hands, look into the camera, speak intelligently, don’t mispronounce the host’s name, answer the question, try not to talk when other people are talking, don’t chew gum, look like you’re paying attention when you’re not talking and above all be relaxed!
Of course now that I’ve done it I understand all those things far better than before.
They gave me a DVD of it when I left the studio, so I’ll try to get that up on the web sometime early next week. (You know, in case you’re interested in seeing whether or not I followed all that advice.)
UPDATE: You can watch a clip of the segment here!
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.