Thursday, February 16, 2006
There are a few new red licorice products out lately. Both Twizzlers and Wonka are in on this new explosion, perhaps fueled by Airheads’ new products.
The SweeTarts rope is one of those new products. Kind of like the Twizzler Twerpz, these are a cherry red licorice tube filled with a blue, sour paste which is then dotted with little crunchy Nerd bits.
The texture mix is really interesting. You have the rather bland chew of the licorice, which is soft and clingy. Then you have the soft, frosting-like sour paste that doesn’t have much flavor in it’s own right, but has these little crunchy bits that are powerfully packed with more sour.
I tried eating this several ways. I tried the traditional bite and chew method, which mixed the flavors and textures and variations of sour and sweet very nicely. Then I tried squeezing the rope until the blue sour paste came out. That wasn’t as satisfying because I couldn’t get most of the paste out that way.
I was tempted to find a sharp knife and slit the straw open and scrape out the blue goo ... but then I thought that was a little too evil and I just ate the rest of it the normal way.
The photo on the package of the cross-section shows colored Nerds in there, but I think they kind of dissolve after a while.
I think this is a fun new candy and I’d probably eat it under the right conditions, but in order to get me to buy it again, it’s gotta come in a citrus flavor variation. Given the choice, the Twerpz are gonna win out. I like the filling in those a bit better (it’s more like a Starburst fruit chew).
If you’ve tried them and want to tell Wonka what you think, they have an online feedback survey. This product was manufactured in New Zealand. I don’t think I’ve picked up a Nestle product in a long time that was actually manufactured in the United States. On another strange note, the Rope was rather hard to photograph. Something about its matte texture just sucked the light in and gave it this weird velvety look in the photos. They’re not really that alien looking.
UPDATE 4/5/2009: It appears that the SweeTarts Rope has been discontinued. However, Nestle is introducing a new product called Kazoozles that looks an awful lot like these. Keep an eye out for them.
POSTED BY Cybele AT 9:28 am
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.