Friday, February 10, 2006

Swedish Aqua Life

When I was in college I would pick up a quarter pound of mixed color Swedish fish at a little coffee shop on campus. They would put them in a crisp white paper bag and I learned that I had some sort of special power that I could pull out any color on demand without looking. It was like I could see colors with my fingers, or maybe my hands had a nose. Anyway, the best part of this trick was that people would like to see me do it, and I would make them provide the bag of fish. I had a rate of about 80% correct guesses.


This new Aqua Life set makes my old trick irrelevant as this mix has a different shape for each color. Unlike other red flavors that I don’t care for (cherry), the red Swedish fish is something else, I’m guessing loganberry. Also, there are two new flavors/colors in the fish family: blue and purple.

Yellow (Lemon): Starfish
Red (Berry): Fish
Blue (Raspberry): Dolphin
Green (Lime): Fish (a different shape than the traditional fish)
Purple (Grape): Pufferfish
Orange (Orange): Seahorse

All of the candies were soft and chewy and the flavors were solidly good. They’re smooth, sweet and fragrant without much of a tart bite. They tend to stick to your teeth, but not in a tooth-yanking way. The shapes are also fun and easily identifiable, which makes them fun for kids (as if you really need to do anything to make candy fun for kids).

It’s interesting to note that the Swedish confectioner, Malaco, that originally made these invented them for the American market. Which explains why the fish have “Swedish” stamped on their backs (instead of Swedensk or whatever the Swedish word for Swedish is). They’ve only been around since the mid-seventies, but it’s one of those candies that has a timeless feel to it.

The reason I was drawn to them in the first place is because of my whale watching trips. I’ve been taking little candies with me (we’ve had a lot of kids on the boats lately) which help to calm queasy stomachs. I was hoping to find something that fit with the sea adventure theme and these fit the bill (I’ve been carrying individually wrapped lifesavers as well). If I can find them in bulk, I might buy a pound and carry them in a little ziploc bag so the kiddies can pick their favorite shape.

The package states that these candies were made in Canada by Cadbury Adams but licensed from MalacoLeaf, Sweden. So, are they Canadian fish?

I would have given them a 10, but there were some manufacturing defects in my bag, with some overstamps and some little bits that didn’t seem to belong (extra pieces of orange hanging off the seahorse). These may be a good candy for vegetarians (as long as they’re okay with traces of mineral oil) since there’s no gelatin, just corn starch.

Name: Swedish Fish Aqua Life
  • 10 SUPERB
  • 9 YUMMY
  • 8 TASTY
  • 7 WORTH IT
  • 4 BENIGN
Brand: Cadbury Adams (Canada)
Place Purchased: 7-11
Price: $1.25
Size: 1.8 ounces
Calories per ounce: 93
Categories: Jelly, Canada, Cadbury

POSTED BY Cybele AT 10:12 am Tracker Pixel for Entry    

  1. Svenska wink

    Comment by Jeffje on 2/10/06 at 2:32 pm #
  2. these are so cute! something about the package reminds me of crayola crayons… but i still want to eat them (the candies, not the crayons).

    Comment by sallie on 2/10/06 at 3:42 pm #
  3. These left me a little flat. I like the traditional Swedish Fish, preferably the red ones. Sometimes if I’m feeling bad or self-indulgent I’ll buy the 1 kg box of the mini fish from Target and try not to eat them all in one sitting. smile

    And THEN I sit around complaining about how fat I am. wink

    Comment by Bruce Anderson on 2/10/06 at 10:01 pm #
  4. i had no idea that these were different flavors.  i thought the colors were just deceiving.  i’ll have to get some.

    first time commenter here.  though i read the blog daily!

    you should review these: 
    but i think you reviewed rockalettas already though and didn’t like them, so you might not like these either.

    Comment by jessica on 2/11/06 at 7:28 am #
  5. In Sweden, they’ve got Malaco stamped on them.

    Comment by geekling on 2/11/06 at 3:59 pm #
  6. Cybele's avatar

    Thanks geekling and jeffje!

    jessica - I think I’m ready for another attempt at the Mexican lollies. I think I’ve seen those at Jon’s markets here in LA. I’ll give it another try!

    Bruce - I know the feeling. I just bought a box of the York cookies, thinking it’s a better value than the single serve packages. They still only last one day!

    Comment by Cybele on 2/11/06 at 5:14 pm #
  7. non cherry swedish fish! yum! i love the mixed packs of the fish but they are always so red heavy. i have to check there out!

    Comment by rachel on 2/13/06 at 7:34 am #
  8. hooray for swedish fish!  I remember getting the normal fish when I was younger, i think at the mall. The different fish shapes for this Aqualife pack are kinda cool too.

    Comment by Bryan on 2/17/06 at 12:07 am #
  9. I love these!!  I just recently discovered and now they are my new favorite.  The flavors are good, and although I dislike most yellow candy, these yellow ones aren’t bad.

    Comment by Kristen on 6/14/06 at 5:20 pm #
  10. these fish are the best!

    I’ve tried imitators and they just arent the same….

    Comment by Zac on 9/30/06 at 9:44 am #
  11. I am desperatly trying to find Grape flavored Swedish Fish. I have had them in the past but can no longer find them….Anybody know where I can get some.

    Comment by Joe on 7/11/07 at 10:06 am #
  12. They stopped making the mini grape fish sometime in 2006.  They were my favorite too.
    Go here to tell them you want them, if enough people do maybe they will bring them back.

    Comment by Brian on 8/20/07 at 6:18 am #
  13. I think someone should start a petition web page to get the grape fish back. If enough of us get on there and send the page to the company maybe they will bring back our beloved little grape fish!!!!!!!!

    Comment by Jamie Westhafer on 11/15/07 at 11:08 am #
  14. I did write to the company and recieved a response saying that they base their production on sales, basically blowing me off.

    I have talked to a local candy store here who ordered them for me in the past.  She thinks that her supplier can still deliver them.  I don’t see how but if its true I will post it here so everyone can share in the purpley goodness.

    Comment by Brian on 11/16/07 at 2:26 am #
  15. do you still make purple fish which would be grape flavored.

    Comment by nancy keniston on 12/10/07 at 8:30 am #
  16. BRING back the GRAPE Swedish Fish!!!!!

    Comment by Bill on 4/01/08 at 5:34 pm #
  17. They make the puffer fish in the aquatic life bags grape.Maybe they can sell just those to us.

    Comment by andy on 4/13/08 at 5:23 pm #
  18. Any news on grape?

    Comment by Chris on 10/30/08 at 4:22 pm #
  19. I want the grape ones back, too! I’ve been checking online, but even if the store lists it, they’ll also note that it is discontinued. I’ll have to try this Aqua Life, but I must admit, I am partial to the mini red Swedish Fish.

    Comment by Makai on 12/04/08 at 10:56 am #
  20. Hi -

    I’m wondering if it’s possible to just get the purple aqua life fish in a package or in bulk - any light you can shed on this will be helpful.


    Comment by Kalyn Johnson on 8/11/09 at 4:14 am #
  21. Green is a whale, not a fish.  Check out the wikipedia article on Swedish Fish.

    Comment by Sam on 9/21/09 at 5:00 am #
  22. FYI there is a facebook link for bringing grape swedish fish back:

    Comment by trudy on 11/16/09 at 4:56 am #
  23. I just don’t see why the original Malaco fish that is sold in Sweden can’t be imported. They’re so much better.

    Also… Grape is not a flavor used in Sweden. I lived there for 19,5 years and never saw any grape juice, grape candy, jelly or anything

    Comment by Eva on 12/14/09 at 2:10 pm #
  24. i hate these, i tried them and almost threw up!

    Comment by charlie on 9/28/10 at 6:54 pm #
  25. Go grape!

    Comment by Taylor on 3/27/11 at 9:43 pm #
  26. but where do you buy them, im addicted to the orginal and LOVE the flavor blue raspberry. also the dolphin is my favorite animal. im 13 and just want some candy! this is kinda a replacement of chocolate because i dont like chocolate. but to the female hormons chocolate calms them. so this calms me! i have cravings for this all the time! someone please help me!!!!! ):
                - i <3 Swedish Fish!

    Comment by hannah on 5/16/11 at 6:19 pm #
  27. Does anyone else find a strangely unequal distribution of the flavors in the assorted bags? I always find there the bags are heavy on the side of the red, blue, and orange ones, lighter on the purple and yellow, and extremely light on the green. I’ll be lucky to find more than one green candy in a five-serving, hanging bag of Aqua Life. It’s annoying, because I can already get enough of the red by themselves, and I’ll also get bored of the orange and blue, leaving me wanting more of the rare ones. Yet, this doesn’t seem to be a bag-by-bag situation - They always come this way!

    Comment by Tim on 4/24/12 at 9:36 pm #
  28. I wish you could bring the purple and raspberry back..I’m addicted to the assorted but orange and yellow are my favorite. I buy a 5 lb bag every couple month and I want to try the aqua marise life..please

    Comment by AMY Poch on 8/30/15 at 6:25 pm #
  29. Cybele-around since the mid-seventies? They were around in the mid-sixties and way before! Had some today but just the all red/lingonberry, much smaller a small baby fish…:rolleyes:. Still very good and doesn;t get stuck like a Jujube or Juicyfruit or Mary Jane or whatever.

    Comment by SJCarras on 6/08/17 at 9:06 pm #
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