Tuesday, May 3, 2005

Strawberry HiCHEW

One of the things I forgot to tell you about from my Little Tokyo excursion is Hi-CHEW. I’m guessing it’s the Starburst of Japan. It’s a fruit flavored taffy - white on the outside with a corresponding colored center to the flavor. I tried strawberry. It’s very flavorful and has a good soft chew. However, because they’re made with millet jelly, they have an odd sort of latexy chew to them. It takes some getting used to, but it’s a nice texture.

Rating: 7 out of 10

Related Candies

  1. HiCHEW Aloe Yogurt
  2. Japanese Black Sugar & Tropical Chews
  3. Starburst Berries & Creme and Fruit & Creme
  4. Starburst
  5. HiCHEW Assortment
  6. HiCHEW Grapefruit

Name: HiCHEW Strawberry
Brand: Morinaga
Place Purchased: Mitsuwa Marketplace (Little Tokyo, Los Angeles)
Price: $.99
Size: 2.0 ounces
Calories per ounce: 115
Categories: Candy, HiCHEW, Morinaga, Chews, 7-Worth It, Japan, Taiwan

POSTED BY Cybele AT 12:47 pm Tracker Pixel for Entry     CandyHiCHEWReviewMorinagaChews7-Worth ItJapan

  1. Is “millet” the mutton of the jelly world?

    Comment by russ on 12/31/69 at 4:00 pm #
  2. I remember these from a few years back as there was a huge Asian market close to my old house in Silicon Valley.  I’ve never tried the Strawberry ones, but the Green Apple has always been a favorite of mine.  Also, I absolutely adore your blog…I just love reading reviews of stuff.

    Comment by Alex on 12/31/69 at 4:00 pm #
  3. Cybele's avatar

    Alex, thanks for reading!

    I do need to get back to the Japanese market soon, I’d like to try the other flavors now. It really had a compelling texture, quite different than a starburst or mentos chew.

    Comment by Cybele on 12/31/69 at 4:00 pm #
  4. Yeah…I agree, the texture makes it unique on this one.  When I first started chewing it, I almost thought it was gum!  The other thing I like about them is the green apple flavoring.  It’s somewhat creamy and not too intense or chemical like that of a hard candy.  I wish I had had the pleasure of eating more.

    Comment by Alex on 12/31/69 at 4:00 pm #
  5. hi-chews are the best.

    lime hi-chews are amazing.

    Comment by jo on 12/03/05 at 4:46 pm #

    Comment by Taylor on 1/11/06 at 4:02 am #
  7. i love hichew! its so yummy in my fargile tummy heheheh

    Comment by LAUREN on 6/24/06 at 4:03 pm #
  8. Hichew is awsome! yeah i thought it was gum to… It almost smells like shampoo… I like apricot or um it might have been something ells… anyway I dont kow where to get any and I’ve only had 2. Where can you get some?

    Comment by Julia on 9/16/06 at 2:04 pm #
  9. I randomly walked into a deli owned by a Japanese guy, and he recommended the Hi-Chews (I didn’t even know the name till I read it on your blog—just that is was Morinaga)

    The green Apple ones are unbelieveable.
    I hope eating too many of these isn’t going to kill me sooner!


    Comment by Vinit on 11/03/06 at 11:58 am #
  10. I love hi-chews. I am eating them now and decided to google them. You can get them here in Hong Kong. I eat them all the time. My favorite is the blue kids one. I don’t know what the flavour is supposed to be though. I am eating lemon right now. I should bring some overseas.

    Comment by Kip HT on 1/17/07 at 8:12 pm #
  11. I love your hi-chews!  The strawberry yogurt ones are the best.  Recently i had a friend go to tiawan to pick up her brother off his lds mission, His favorite candy was the hichews so she brought a pack back for everyone.  Thanx for making the best candy ever!!

    Comment by Butina Regina on 2/19/07 at 9:46 am #
  12. No one answered Russ’s question!!!

    Millet is a grain, like rice, only smaller.

    I love rice and other similar grain bases foods. Sticky rice cakes, candy and what not. Probably has something to do with being Chinese American and raised on good Chinese food, snacks, and delicacies.

    And I love Hi-chews.

    Comment by Trish on 4/17/07 at 6:26 pm #
  13. i love hi-chews id die for them but how do i buy them online? can i?

    Comment by Jordyn on 4/27/07 at 5:55 pm #
  14. Cybele's avatar

    Jordyn - Try JBox.com

    I just placed an order with them for some other flavors.

    Comment by Cybele on 4/27/07 at 6:05 pm #
  15. i love Hi-Chew i am eating the grape flavor right now

    Comment by Jake on 5/17/07 at 3:57 pm #
  16. i wanted to know if HI chew contains geletin any type of hi chew flavor if it contains geletin and if it does is it vegeterian or not?

    Comment by nosheen on 8/22/07 at 5:37 pm #
  17. A friend brought these back for me from somewhere in Epcot, Disneyworld where they sell all kinds of Japanese candy.

    All I can say is, I loved them so much I was actually slightly depressed when I found out I definitely wouldn’t find them anywhere around here.

    Comment by Liv on 10/15/07 at 8:06 am #
  18. Hi-Chews can be bought at any asian store…or most. i bought like a hundred of em and they taste good but there is a difference between the “Hi-Chew” printed ones nad the japanease ones. the ones with the the english words r smaller in shape and dont stick as much while the japanease ones do. i personally like the english labeled ones better

    Comment by Aric on 10/31/07 at 3:42 pm #
  19. love the Hi-chews all around and just wondering what form of the japanese language is on their site. sure it’s not mongolian? just west of turkey??? It’s half the price there?

    Comment by hichew on 11/12/07 at 6:11 am #
  20. science fair prodject about strawburst

    Comment by desiree on 1/14/08 at 5:00 am #
  21. This is the most delicious candy I have ever tasted for a boy growing up in Utah.  I found this candy on campus at UC Berkeley bookstore and i was wondering if anyone knows where else it can be found. I love the mango flavor.  The texture is so interestingly chewy and unique much better than corn syrup filled american candy. If anyone knows where I can get it for cheaper than the internet let me know.

    Comment by jeff on 2/18/08 at 5:14 pm #
  22. Hi right now I’m eating the strawberry high chew. One place you can get them is World Market if you have 1. They r $.99

    Comment by Brigit on 2/28/08 at 1:41 pm #
  23. Places near sanfrancisco, or daly city. you can buy them at daiso near serramonte. they are very delicious. it’s like mamba but better.

    Comment by Nathan on 4/19/08 at 9:41 am #
  24. I love Hi-chew! I picked them up at a Japanese store in LA on a whim. I went back for a dozen packs before heading back east. A friend of mine can get them from her parents store in Utah and I sure hope she can be come my regular supplier. Hi-chew is my new vice.

    I am curious if anyone know the nutritional information for this wonderful little candy. My guess is I don’t want to know but probably should if I am going to be so addicted.

    Great Blog!

    Comment by Jon on 6/29/08 at 5:33 pm #
  25. @Jon, usually HiChew run about 230 cal per package. Hope that helps. smile

    Comment by Sera on 6/29/08 at 5:39 pm #
  26. Nevermind, as I eat my Mango, Green Apple, Lemon, Grape, and Strawberry assortment lined up in front of mean I realized the health facts are on the side of the package.

    They are genius, they are fully aware that a serving size is one whole package since it is impossible to eat any less than one whole package in one sitting. Try it, I dare you.

    I have now resorted to treating myself like a lab rat in training. Hi-chew then task I need to complete, then Hi-chew, then next task…. repeat.

    Comment by Jon on 6/29/08 at 5:42 pm #
  27. cab you get hi chew in ralphs or albertsons

    Comment by titi on 10/08/08 at 3:50 am #
  28. I picked up three packs of this at the Fancy Food fair at the Moscone Center yesterday. I’d never had Hi-Chew before, and WOW it’s unlike any chew I’ve ever encountered. I’ve only had the Mango flavor, but it’s a willful, delicious little guy, and probably the most true-to-real-mango candy I’ve ever encountered.

    Comment by Chris on 1/21/09 at 12:46 pm #
  29. I have seen these at Sugoi Life and at 7-11, but I had never bought any. Since, I love Starbursts, I might try HiChews.

    Comment by Jen on 3/11/09 at 8:29 pm #
  30. WOW! For sure, you know candy Cybele! Shocked @ 29 HI-CHEW (funny and absolutely great) comments! Folks obviously LOVE them. Gotta try after I locate a few flavors. We have lots of oriental markets in our area. That will be a fun venture!

    Comment by Marcee ..... ILLINOIS on 3/04/11 at 8:38 am #
  31. I love high chews….they remind me of my favorite childhood1980’s candy Bonkers!

    Comment by nina on 7/24/11 at 6:56 am #
  32. About 20 years ago I used to be able to buy thin, flat chewy strawberry bars, (about 6 inches long, individually wrapped in pink strwberry decorated paper and sold in red netting.  I bought them for a friend’s children, all of whom were alergic to artificial colouring and flavouring.  These chews were made with natural ingredients and so were safe.  They seem now to be “extinct.”  I can’t remember what they were called but I bought them in “WOOLWORTHS” which is now no longer with us, alas.  We all loved them and my younger daughter is now anxious to find out what has happened to them.  Can anyone enlighten me please?

    Comment by Rosamund Browne on 5/08/12 at 3:41 am #
  33. Agh, I remember the first time I tried Hi-Chew. Brings back childhood memories.

    Comment by Angelica on 3/20/13 at 5:06 am #
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