Thursday, July 1, 2010

Snickers Peanut Butter Squared

Snickers Peanut Butter SquaredWhile I didn’t get to attend the Sweets & Snacks Expo in Chicago back in May, Mars was kind enough to send me some samples of their candies that haven’t hit store shelves yet. The one that got the most buzz (after Pretzel M&Ms, naturally) was the new Snickers Peanut Butter Squared.

First, it’s a new product in the Snickers line, not a limited edition. It’ll come out in December, but they’re obviously gearing up for a big push if they were distributing fully packaged samples more than six months in advance.

There are a lot of things that are different about this bar. The packaging is a little flatter, shorter and wider than the standard Snickers “log” package. The yellow background reminded me of the recently discontinued Snickers Cruncher.

Snickers Peanut Butter Squared

Inside the package are two squares. See, it’s not even a bar, it’s two pieces. They’re 1.25 inches square and about .75 inches high. There’s a nice ripple on the top. They’re nicely made, beautiful to look at when placed on a plate and enjoyed like a fine chocolate.

What’s different isn’t just that this is a smaller candy. It’s 1.78 ounces total (.89 ounces per piece) and the package says that you can “twist wrap” to keep the second piece fresh. It might be about portion control. There are only 250 calories in this package compared to the 2.07 ounce classic Snickers that clocks in at 271 calories. So you’re paying more, perhaps gaining the ability to stop halfway.

Snickers Peanut Butter Squared

But it’s not just the shape that’s different. Inside is a radical change for Snickers lovers. It’s a base of peanut butter nougat layered with a dry but dense peanut butter layer then a thin layer of caramel all covered in milk chocolate. So the caramel is minimized and the peanut butter portion is upped ... but it feels like there are fewer actual peanuts.

It smells just like a Snickers. Biting into it, it’s not as thick and the layers aren’t as distinct. The caramel is just a thin layer that’s a little tougher than the others. The peanut butter and nougat weren’t very distinct. It was a little salty and very peanutty. The chocolate was creamy. But there was something just kind of bland for me. I missed the decadent chew of the caramel, especially because it combined with the other flavors to create something new and wonderful in the mouth. However, there’s a much more intense peanut butter experience; the texture is far smoother than, say, a Reese’s Peanut Butter Cup, but not quite creamy.

I had two of these to try, so I got a pretty good sense of them. If you were a fan of the Snickers Nut ‘n’ Butter Crunch or Snickers Fudge, which I consider drier bars because they don’t have caramel, then this might be a good substitution. I actually prefer the Snickers Xtreme, which goes the other direction. It’s a bar with just caramel and peanuts. It was a limited edition item that will return in September 2010.

Other views & reviews on the Snickers Peanut Butter Squared:
Sugar Pressure
About Candy
Motivation by Chocolate
AV Club

Related Candies

  1. Snickers Peanut Butter Santas
  2. Snickers Rockin’ Nut Road Bar
  3. Reese’s Whipps
  4. Snickers Almond Dark
  5. Dove Truffle and Snickers Eggs

Name: Snickers Peanut Butter Squared
Brand: Mars
Place Purchased: sample from Sweets & Snacks Expo
Price: $.89 retail
Size: 1.78 ounces
Calories per ounce: 142
Categories: Candy, Mars, Caramel, Chocolate, Kosher, Nougat, Peanuts, 7-Worth It, United States

POSTED BY Cybele AT 3:15 pm Tracker Pixel for Entry     CandyMarsCaramelChocolateKosherNougatPeanuts7-Worth ItUnited States

  1. I love that there are 2 portions. That’s me favorite part of Reese’s Peanut Butter Cups, eat one now and save one for later.

    Comment by Felicity Lingle on 7/01/10 at 3:29 pm #
  2. Oh, I’m so looking forward to this.  The nougat is my favourite part of a Snickers bar, and the peanuts are my least favourite.

    Comment by Tintin LaChance on 7/01/10 at 5:06 pm #
  3. Sounds like it might be like the Snickers Peanut Butter that existed briefly… ummm… 15? 20? years ago.  But, obviously, in two pieces instead of one bar.  I’ll definitely check it out.

    Comment by Dragon on 7/01/10 at 7:56 pm #
  4. This was easily my favorite product at S&S in May.  It combines Reeses’s and Snickers, which are the two most popular candy “bars”, so it should be a huge hit.  I’ve rationed my samples of this (which I don’t normally do) to make them last as long as possible until the product is released in December.

    Dragon, the Mars people told me it’s similar to their old PB Max product, which I don’t think I ever tasted.

    Comment by Jay from The Sweet Spot Candy on 7/02/10 at 12:42 pm #
  5. This really does look delicious!  Will have to try it when it comes out.

    Comment by Pam on 7/04/10 at 6:47 am #
  6. I’m so excited about trying these when they come out. A peanut butter snickers variety is long overdue.

    Comment by Jim on 7/07/10 at 1:14 pm #
  7. I am so looking forward to these coming out.  Peanut Butter Snickers, Yummy!  I like the option of being able to stop at just one square, but doubt that will happen.

    Comment by Sherri on 7/10/10 at 9:26 pm #
  8. PB Max is one candy i really miss .. if Mars is saying this is similar ill definitely give it a go ( even though its not *really* the same idea )

    Comment by joni on 11/23/10 at 2:00 pm #
  9. Worst candy bar ever!  Seriously if the real reason the MARS family quit making the PB Max is because they hated peanut butter, why in the world bring out these new crappy candy bars with Peanut Butter.  Anyone trying to say this is anything like the PB Max should be locked up for life in a mental institution.  PB MAX = Awesome and Peanut Butter Snickers = Total Garbage

    Comment by Tim on 1/24/11 at 8:32 am #

    Comment by Debbie on 3/03/11 at 7:12 pm #
  11. I have never been so disappointed in a candy bar in my life.After seeing the commercials for your >delicious> product, I was excited to finally buy one today. It cost me $1.58 (taxes included). IT HAS NO PEANUTS!! Tastes like crap!

    Comment by Victor Descotes on 5/04/11 at 10:06 am #
  12. I must say, as a peanut butter lover, I found this product to be nearly inedible. The chocolate is waxy, the nougat chalky, the caramel thin, and the peanuts sparse. I guess it’s supposed to be Snickers meets Reese’s, but it falls far short of both.


    Comment by GT on 11/20/11 at 4:48 pm #
  13. BEST CANDY EVER… made my

    Comment by Peole on 2/14/12 at 1:25 pm #
  14. Why Snickers Peanut Butter? Why not Snickers Milky Way. Now that would be a lot more better.

    Comment by ->THIS PERSON<- on 2/14/12 at 1:27 pm #
  15. Sorry I hated it, was like a crapy butterfingers, I love your Almond snickers, have a very hard time finding it, that is why I tried the peanut butter squared, also I hate the idea of the two bars, just cutting down on size. A very bad idea poor taste, put more almond snickers out( even though they are a lot smaller than they used to be, charge a little more don’t make bar smaller.

    Comment by Colleen Cheuvront on 3/23/14 at 6:56 am #
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