Friday, March 28, 2008
Snickers Rockin’ Nut Road Bar
I know nothing about this bar except what is in front of me: Limited Edition Snickers Rockin’ Nut Road Bar.
I got it directly from the Mars company, but no press materials. So all I have to go by is what’s on the wrapper and of course what’s inside that chocolate enrobing.
The package says: Almonds, Caramel and Marshmallow-Flavored Nougat wrapped in Dark Chocolate.
I was kind of dubious. I wasn’t fond of the Hershey’s S’Mores bar ... but that’s S’Mores, this is Rocky Road, which has the addition of nuts and the subtraction of graham crackers.
Like all the limited edition Snickers bars, this is smaller than the regular, clocking in at 1.83 ounces instead of 2.07 for the original. I’m okay with the slight of .24 ounces, it’s a satisfying bar, it says so right on the back.
It smells lightly of vanilla and dark toasted nuts with a touch of chocolate. The chocolate shell is decent, and sets off the sweet innards well. The caramel has a good mix of almond pieces in it, they’re all fresh and crunchy and much more noticeable than those in the Snickers Almond. The nougat though is where this bar really differs from all others I’ve tried. It’s not the grainy fluffed nougat that ends up in Milky Way and 3 Musketeers. Instead this is like a dense marshmallow. Smooth and not too sweet, a little stringy like the caramel.
It’s a completely different texture experience with this smoother “marshmallow flavored nougat”, kind of like real European-style nougats. (The ingredients list says egg whites, there is no gelatin in here like marshmallows have, so this is still vegetarian-safe ... and probably a nice option for vegetarians who miss marshmallows.)
Perhaps it’s because I have a bounty of these bars and have eaten at least five for this review (instead of the usual 1 or 2 for most reviews), it’s grown on me quite a bit. Dark chocolate was a good choice, it keeps it all from feeling heavy and sticky. Brian also liked them, but also stopped short of love (and I agree, regular Snickers is still the best.)
Still, I can’t tell you where you can find them or when they’ll be available. (Except, of course, from me if you read on.)
Here’s a special peek into the life of a candy blogger.
On February 27th I got an email from someone at Mars, thanking me for my positive review on the Twix Java and offering, “I will be happy to send you samples of new products as they become available.” (Emphasis mine.) She also mentioned that Mars has launched a new direct buy store, where you can pick up boxes of their candies, including the hard to find Munch and Snickers Dark. Instead of being more expensive than regular stores (like the M&Ms online store - $5.99 for 7 ounces of green M&Ms?) it’s about $.68 cents a bar.
Well, I’ve been looking for an “in” with Mars for quite a while, as I’d love to know about the new releases and get them in advance of release (it’s pretty frustrating to have people ask about something they found in the store, and I can’t find it in any stores near me and no where to order it on the web). I do get some notice from PR folks, but it’s not always consistent.
I replied with my address and reminded her that there is no need for thanks for any reviews, “I just call them like I taste them.” (And it’s not like I’ve raved about everything Mars has ever made, but in general I like their products and usually turn down offers for items I don’t think I’d like.)
Then on March 5th I came home from work and found this in my kitchen. Perhaps I don’t understand the term “samples” but even in the world of generous interpretations a single box of 24 bars would be an ample sample. A full case of the bars? (Yes, that’s 12 boxes of Snickers Rockin’ Nut Road Bars with 24 bars each = 288 bars.)
Plus a case of Twix Java! (360 bars.) And another more responsible box of 24 packages of Starbust GummiBurst (goo filled gummis) and another box of 24 Snickers Charged.
I wrote back to Mars, thanking them for their generosity, but gently nudging that I really don’t know what to do with all that candy (seriously, almost 700 portions!). She responded, “Share with your friends ”
So here I am, with oodles of candy. I’ve given away quite a bit, boxes to the office, a couple for raffle prizes for the American Cetacean Society, three to a neighbor to take to work.
It’s drawing time.
I’m offering a box of candy bars (your choice: Twix Java with 36 bars or this new Snickers Rockin’ Nut Road Bar with 24 bars - you can tell me which you want if you win). There will be two lucky winners of this drawing. The rules are as follows:
And there you have it, dear readers. With great candy comes great responsibility.
UPDATE 3/30/2008: Since this post has now been linked a couple of places (I kind of thought it was a treat for regular readers), I’m going to award three prize boxes instead of two if the entries reach 500. Just to keep the odds similar. (So if the deadline is coming and we haven’t hit it yet, tell your friends!) Thanks to everyone new who’s stopped by, I hope you keep reading!
UPDATE 4/9/2008: Thanks to everyone who entered. I drew three winners: Elise, Stijn & Donna ... two picked the Snickers Rockin’ Nut Road Bars and one chose the Twix Java. They’re all in the mail on their way to their recipients! To everyone else who is interested in trying the bars, they’ll be available starting in July 2008 according to Mars. Comments are open again.
POSTED BY Cybele AT 7:46 am
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.