Friday, January 25, 2008
Mars has messed around quite a bit with Snickers over the past few years with various limited editions. Snickers Almond (more nuts with added almond pieces), Snickers Xtreme (all caramel & nuts), Snickers Nut ‘n Butter Crunch (all peanuts & nougat), Snickers Dark (dark chocolate) and Snickers Shrek (green nougat). What they haven’t done yet is put something in Snickers that wasn’t already there.
That comes to an end as Snickers thinks that we need to wake up.
They’ve introduced their new Limited Edition Snickers Charged which boasts 60 milligrams of caffeine, taurine and other B vitamins (about 10% of your RDA).
The bar is slightly smaller than their regular one, again this is the same with all the limited edition bars. It’s 1.83 ounces instead of 2.06.
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Of course a slightly smaller bar means fewer calories. This one is 250 calories compared to the 280 in the regular bar.
It smells much like the regular Snickers, has the same texture ... same crunchy peanuts, chewy caramel and super-sweet nougat with a hit of salt. And then it comes along, the caffeine kick. And when I say kick, I mean in the mouth. It’s a bitter aftertaste that sits high and in the back of the mouth. It just kind of lingers there, like maybe it’s not something you ate but something you smelled (sometimes strong skunk will do that to me). And it stays with you, probably as long as the caffeine is in your system. I clocked my aftertaste for eating one half of a bar at 90 minutes.
If you’re one of those people who doesn’t notice the bitterness of coffee, it might not be such a big deal. The nice thing about a regular Snickers is that it’s an anytime bar ... this one I wouldn’t be able to eat late in the day or the evening because I simply can’t sleep if I have caffeine that late. If they’d made this a coffee flavored bar like the Twix Java, well now then we’d have something!
That 60 milligrams is nothing to sneeze at:
1 - 8-ounce soft drink contains 20-40 milligrams (about 150-170 calories)
Honestly, it’s a great value as an edible dose of caffeine goes. A candy bar is usually about 75 cents at a convenience store. A cup of coffee is usually $1.25 and a soda is $1.00 ... you might be able to get an energy drink for about $2.00. (Let’s not even go into the caffeine, calories & price of those blended coffee drinks.)
I got four bars as samples from Mars and I’ll probably eat them all, but unless I have a specific need for unhydrated caffeine, I don’t see myself picking up one of these. (Add that to the fact that they’re limited edition, which will likely make them harder to find.)
POSTED BY Cybele AT 6:36 am
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.