Thursday, April 10, 2008
Snickers Adventure Bar (Indiana Jones)
I was looking forward to this bar when I heard about it at All Candy Expo last September. It was teased, “Satisfy your taste for adventure! Rich chocolate. Crunchy nuts. And a cliffhanger kick of exotic spice and a hint of sweet coconut flavor.” That description doesn’t sound that gripping, but still a tasty combo.
The bars began showing up on store shelves in the past few weeks, along with the other tie-in items like the new color & icons in the Milk Chocolate M&Ms and Peanut M&Ms as well as the Mint Crisp M&Ms.
Here’s the obligatory and gratuitous cross-section:
It looks like a regular Snickers, it has the same milk chocolate coating and two layers inside. The top layer is caramel studded with peanuts and the bottom is a fluffed nougat.
There is a faint whiff of coconut, but I’m not getting any chai spices in there.
Still, all I’m getting is a bit saltier nougat and the coconut flavor mixed into the caramel.
It’s not bad, but certainly doesn’t live up to its name. If you’ve always wanted a coconut Snickers (and I know a few people mentioned a love of coconut in the Snickers Rockin’ Nut Road Ideal Candy Bar question) this might be the bar for you. Of course it may also be a big disappointment for true coconut fans, as there is no actual coconut in there. You might just want to pick up an Almond Joy and smash it on top of a regular Snickers for a better effect (and a true mash up!).
While this may have disappointed me (and the Snickers Rockin’ Nut Road Bar didn’t), I’ve got to give them props for trying some new things instead of just using the same ingredients in different ways (like the Snickers Nut ‘n Butter Crunch) or taking away an element (like the Snickers Xtreme).
The package design is a bit better on this one, I think, than the Mint Crisp M&Ms. Don’t forget to check out the new colors of M&Ms, too.
The Milk Chocolate M&Ms are in a muted color palatte: Red, Brown, Amber and Cream.
They all have assorted new icons on them, integrated with the letter M in some way. I like the one that’s wearing the Indiana Jones hat and the map ordinal. There are also various pyramids and native masks. Some of them feel a bit like a retread of the Pirates of the Caribbean, including the skull. But I guess that’s the genre of movie. The Peanut ones rarely have a legible icon on them as well, but hey, that’s the hazard with using a real peanut center.
All of the Indiana Jones tie in Mars products are available in stores now. I found mine at CVS and Walgreen’s.
POSTED BY Cybele AT 5:31 am